Outline of Marketing Plan of an app 'HOMIE'

4. • Subsidiary of Home Depot
• Delivers an efficient way to find quotes for home repair jobs
from the phone.
• The app would be a full-suite tool that enables service
professionals to run their entire business from their
smartphone and complimentary web portal.
• Competitive low cost and supports professionals with all
aspects of their daily workflow, including: job scheduling,
customer database, invoicing and payment processing,
technician dispatch, and much more.
• Access to the consumer booking app.

7. SITUATION
ANALYSIS

9. ANALYSIS

10. STRENGTHS
• Boundary less access to do business.
• It enables all the companies to expand them to global level.
• Facilitate the development of global retailers
Global market
• Saves time by reducing physical movement.
• No time constraints. ( any where any time)
• Concept of 24X7
Time saving
• Provide platform to consumers to compare price and product
• Far greater bargaining with suppliers than traditional local or national
retailers
Price/Product comparison
• Elimination of long chain of middle man
• Decreasing need of having brick infrastructure
Cost effective
• Fast and accurate Exchange of information.
• The buyer is just a click away from the seller.
• No physical movement. No hunting of right product at right price
Flexible target market
segmentation
• It is a concept of sub segmentation where the product of rare species
are available without putting some special efforts by consumer.
• Almost everything can be sold on internet.
Niche Market

11. WEAKNESSES
SECURITY
• Customer always found themselves insecure especially about the integrity of the payment process.
• Fake websites with better service and secure dealing promises. Disgrace ecommerce
FRAUD
• Personal and financial details provided for trading purpose are misused by hackers.
• Long delivery timing: The task of Delivery is usually outsourced, who do not care about the timing of
the seller
IMPOSSIBILITY OF PHYSICAL EXAMINATION
• As Online products cannot be touched, wear or sit on the products.
• Limitation of products: Only a limited number of products can be available.
• Lack of personal services: Physical products can be available but lack in personal services which are
intangible
LIMITED EXPOSURE
• In developing areas where internet is not accessible will have no or little exposure to e commerce.
• Limited advertising: The advertising is limited only to computer literate person.
CUSTOMER’S SATISFACTION
• There is no physical and personal or direct face to face interaction between customer and the seller.

12. OPPORTUNITIES• People are very brand conscious. Won’t mind buying if available cross border.
• E-commerce is fast and effective .People of tomorrow will feel more comfortable to
buy products through internet only.
Changing trends:
• Daily number of internet users is increasing.
• People feel more comfortable to shop online.
Increasing number of user
• E commerce can be operated anywhere any time without any interruption.
• All new population and existing population are the target expansion
Regular Global expansion
• 24 hour and seven days a week
• Those who are busy in day time and cannot spare time for them self, have all the
opportunity to shop as per their convenient time even during late night hours.
High availability
• E business has wide scope and broader vision to grow.
• Business always took place in gap. Gap filling is a never ending process hence the
growth of business is also never ending process.
Wide business growth
• Advertising is cost effective as compare to conventional offline systemAdvertising

13. THREATSCOMPETITORS
• Local competition, global competition also exists. Competition is increasing day by day.
• They are making people habitual at the cost of their companies.
• Change in trends, fashion and fad can distress E Commerce side by side change in law and regulations
can also affect it.
INNOVATION
• Customers now-a-days are always in a search of innovative products and technique.
• Innovation will always work as an extra burden on the pocket of consumer, be either in product, place,
promotion and even price.
PRIVACY CONCERNS
• Fears that information can be misused lead to spam e mail or identity fraud. No direct interaction: In e
commerce there is no direct interaction between customer and the seller. There is no scope of
bargaining. People prefer to buy physically as compare to online to experience personal feel.
FRAUD
• Persons using unfair means to operate ecommerce can damage the confidence and faith of common
people.
RISK
• Nature of fraud

14. OBJECTIVES

15. STRATEGIES

16. POSITIONING
• We have done a few things differently from its
competition. Sure, you can order a maid through a
half-dozen similar platforms, but none have (yet)
tackled the whole house – as each has hinted that
that’s where their businesses will be headed.
• On the other end of the spectrum are legacy
platforms that require the user to complete lengthy
job description forms and wait for service providers
to submit bids on their project – hardly an on-
demand experience. Our product is taking the best
of both of these models.

17. TARGET MARKETS

18. MERCHANTSIDE
Enterprise-grade
mobile application
that handles booking,
billing, and other
administrative
functions
Helping its service
providers upgrade
from pen and paper
or their smartphone’s
default (and decidedly
consumer-grade)
calendar application.
BUSYPROFESSIONALS
Working couples,
people who are new to
the city and
students/people with
new job living on rent
Least aware about the
availability of local
services and they will
have a higher online
presence
These people are
simpler to approach
through app
HOMEMAKERS
Housewives, retired
people etc who do not
want to refer to Yellow
Pages
Fix the timings for such
work in few minutes
and enjoy rest of the
available time

20. Gurgaon, Delhi NCR, Mumbai,
Bengaluru, Chennai
Operations
Bengaluru, Mumbai, Delhi,
Hyderabad, Chennai, Pune, Kolkata
Operations
Bengaluru, Delhi, Mumbai,
Gurgaon
Operations
Delhi, Gurgaon, Bengaluru,
Mumbai
Operations
Mumbai, Gurgaon, Bengaluru
Operations

21. MARKETING STRATEGY

27. DISTRIBUTION

29. PROMOTION
• Posters in plumbing inventory stores
• Social media promotion to targeted segments
• First service free and referrals benefit
• E-coupons
• Banners and advertisements at relevant
locations

31. MARKETING RESEARCH

32. Why HOMIE?
HOMIE
Aim only the best service providers
Single
source for
all of a
homeowner’
s needs
We believe
that women
and moms
will be its
core
demographi
c.
Concerted
effort in its
design and
user
experience
to alleviate
this
Every
service
provider
profile will
feature a
professional
ly taken
headshot
and
workmanshi
p photos.
Social and
intelligence
layer to its
reviews and
ratings
system
Combinatio
n of
background
checks,
service tests,
and existing
consumer
reviews
COMPETI
TORS
Focus on
breadth
of
coverage

33. Financial

34. CONTROLS

35. IMPLEMENTATION

36. MARKETING
ORGANIZATION
The company consists of ten members
with everyone holding equal share and no
specific division of work.

37. DISCLAIMER