How Investment Marketers Can Get Started on Twitter
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For investment marketers prepared to do the legwork, research the field and take sensible measures with compliance, Twitter can be one of the most effective parts of a broader marketing strategy. Here's how you can get started.
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How Investment Marketers Can Get Started on Twitter
- 1. How Investment Marketers Can Get Started on Twitter February 2015 Ross Hunter I Managing Director Find out more at copylab.co.uk @CopylabUK
- 3. @CopylabUK
- 5. Why? ‡ Brandfrog, † Cogent Research @CopylabUK
- 6. Why? † Cogent Research, ∆ Iress, ∆ Forbes @CopylabUK
- 7. Why? From Q3 2013 to Q3 2014, consumer engagement with brand tweets rose by 83% (Simply Measured) @CopylabUK
- 8. @CopylabUK
- 10. Find Your Voice… • Sober v irreverent • Strictly business v socially aware • One-way v conversational @CopylabUK
- 11. PIMCO v American Century – what’s your preference? @CopylabUK
- 13. Inform Make your audience smarter or entertained with: Videos Infographics Graphs Viewpoints @CopylabUK
- 14. Mind your… They can be a regulatory headache and a social-media turnoff @CopylabUK
- 15. Engage Timely, relevant engagement builds trust @CopylabUK
- 16. Adjust Use analytics and monitoring tools to observe, take stock and refine your content accordingly @CopylabUK
- 17. @CopylabUK
- 18. Once again, mind your… @CopylabUK
- 19. The FCA Says… • Any promotional material must be “fair, clear and not misleading” • All risks must be stated up front @CopylabUK
- 20. The FCA Says… Ads can be marked with #ad hashtag You can save space by putting disclaimers in hashtags @CopylabUK
- 21. But rather than ‘Promoting’, why not Engage? • Share great content • Establish your company’s experts as thought leaders • Ask (and answer) questions – but not about specific funds or stocks! • Build transparent ‘relationships’ with clients and prospects @CopylabUK
- 22. What to remember when preparing to Tweet… OVERSIGHT: •Formal guidelines •Clear but light touch •Spot check Tweets rather than having individual sign-off @CopylabUK
- 23. What to remember when preparing to Tweet… ARCHIVING: •Ensure it’s thorough and effective •Use existing tools, eg, Hootsuite, Arkovi, Erado @CopylabUK
- 24. What to remember when preparing to Tweet… MONITORING: •Monitor what’s being said (good and bad) about your company •Take complaints offline •Respond directly to queries @CopylabUK
- 25. What to remember when preparing to Tweet… OWNERSHIP: •Establish clear guidelines for who “owns” social media accounts/followers under fund managers’ individual names @CopylabUK
- 26. What to remember when preparing to Tweet… TRAINING: •Ensure relevant staff know guidelines and understand why they’re important •Regular updates •Discussion of key issues @CopylabUK
- 28. To discuss your social media needs… @CopylabUK
- 29. Your key contacts Ross Hunter – Managing Director Edinburgh, Scotland ross@copylab.co.uk Stuart Grant – Commercial Director London, England stuart@copylab.co.uk @CopylabUK
Editor's Notes
- Removed the Investment Marketers