The document discusses producing a horror/action film targeted at mainstream teenagers. It notes that genre influences all aspects of production from actor behavior and clothing to cinematography and editing. The film will focus on a group of teenagers who typically watch gory films. Clothing of the actors must match expectations of this target audience to appeal to them and encourage buying the music. Mainstream ideas and activities are those regarded as normal by most people, especially youths and young adults in urban areas who dominate mainstream media marketing.

1. Target
Audience

2. (Sub-) Genre
The genre that we will be focusing on
for our film production will be
horror/action. The genres will play a
significant influence in the production
process, as there are very specific
nuances
of style that are usually associated with
this
corner of the market. It will effect
clothing
and fashion, the attitude and behaviour
of
my actors, and the composition of
mise-en-scene, camera work, and
editing
will need to be considered to match the
codes and conventions of the genre.
A particular subset
of the horror genre,
group of teenagers
who are typically
associated with
watching gory films
are recognised to be
mainstream. It is my
intention to focus
my 2 minute film
opening around this
group.

3. ClothingClothing, style and fashion are a
large part of what defines
mainstreamers as group. Their
dress sense is often perceived to
be quite modern: clothing items
are branded, colours often are
plain ( black, white and neutral)
and typically items will include
bags, watches sunglasses and up
to date gadgets.
If my music video is to appeal to
this particular subset of person, I
will need to ensure that the
clothing used by my actors
matches expectations and ensure
that the target audience will
appreciate and respond positively
to. The entire purpose of a music
video is to market the music and
encourage people to buy it – in
this case I am looking to exploit
a niche audience.

4. Age and Location
Mainstream is the ideas, attitudes, or activities
that are shared by most people and regarded as
normal or conventional. So for example with
fashion most people follow the latest trends and
don’t really have their own style. The most
popular films are the ones that are new and latest
in cinemas, for example horror films such as
Annabelle, Dracula Untold and Deliver us from
Evil have been very widespread across the
mainstream world.
The mainstream world is mostly dominated by
teenagers and young adults from urban areas
(cities). Therefore youths have largely been
targeted in marketing for all types of media
associated with modernised attitudes, and have
become an essential part of branding the sport as
mainstream.