Sony Sony Cosmic Cube Launch 2009 Proposal Presentation


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This document was created for the purpose of assessment for Diploma of Events Management at Southbank Institute of Technology in 2008. ALL INFORMATION IS FICTIONAL.

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  • The weekend concept has a number of aims. To present the Sony Cosmic Cube as a revolutionary design, to present Sony as an environmentally conscious and active community member, and to prove that superior creations come from the most natural of substances: biological waste. These motivations have pointed the event concept towards a clean, futuristic and crisp representation of innovation at its best with cool colours and a streamline design of surroundings, Sony shall continue as the ultimate leader in data technology.
  • Queensland is turning 150 years old in 2009 and already has a number of sponsors and corporate partners involved, including Channel Ten, Coca Cola and Qantus, whom Sony is connected quite amiably with. Even without this immediate connection to the state’s capital, Brisbane shows delegates what it is that Sony means by “Natural Intelligence.” Queensland has a reputation for an intelligent population, a booming tourist industry and being spoilt by mother nature. Queensland is host to five of Australia's 11 World Natural Heritage areas including one of the Wonders of the World – the Great Barrier Reef. Others include the Scenic Rim National Parks, Fraser Island, Riversleigh Fossil Fields, the Wet Tropics including Daintree National Park. If Sony wishes to continue its award-winning environmentally-friendly image, Queensland would be the perfect state to hold the Cosmic Cube Australian launch. Not only beautiful one day and sunny the next, Brisbane is known nationally as the smart state. Put this together with the undeniably rich landscapes of the lush greenery around you, and you will soon understand why we believe that Brisbane not only represents the Cosmic Cube’s “Natural Intelligence” slogan, but is the essence of everything created together by nature and man. After flying in and being transferred by Coachtrans Australia transfers SLIDE
  • Delegates will arrive at Royal on the Park Hotel. We have chosen this hotel for guest speakers, entertainment and delegates BECAUSE….. Royal on the Park is a superlative 4.5 star hotel that offers incomparable luxury and an impeccable standard of personal service, perfectly located in the very heart of Brisbane. It is situated only minutes from Brisbane CBD. The guestrooms have spectacular views to the Botanic Gardens and include: Services and Facilities include: 1pm check in time Australian Sparkling Wine on arrival Late midday check out We have been working closely with Royal on the Park for a number of years. Therefore, we have special rates to accommodate your guest speakers and delegates. Royal on the Park will offer 1 complimentary room with every 20 guestrooms booked for the Sony Cosmic Cube Launch weekend. Royal on the Park is renowned for its successful functions and i t was recently refurbished to increase the current level of comfort and excellence that it is so well known for. For this reason we have also selected Royal on the Park for the launch and conference which we shall discuss later. SECURITY
  • For delegates FACILITIES SECURITY Services and Facilities include: Full buffet breakfast for two in The Brasserie on the River Full use of the gymnasium, sauna, pool and spa Wireless Internet access Executive Desk Complimentary overnight shoeshine
  • For delegates FACILITIES SECURITY Conrad Experience Package includes : Two hot breakfasts daily Direct-dial telephone and executive desk  Individually controlled air-conditioning and heating  Luxury bathrooms and bathrobes  Twice-daily housekeeping  Complimentary use of Hotel’s Gym and Sauna Each of these three hotels include: Valet parking 24 hour reception and room services In-room safes High speed Broadband On-demand movies and cable TV Tea and coffee facilities Complimentary newspaper Disabled facilities available Smoke-free floors available
  • Our first venue will be the Queensland Museum at Southbank, just on the south of the Brisbane River over from the CBD. Thursday, 5 Feb Registration opens at: Party: 6pm to 9pm To Royal on the Park is (30mins walk) (3mins drive) Conrad Treasury is (7 minute walk, 2 minute drive) Stamford Plaza Brisbane is (33 minute walk, 2 minute drive) Upon arrival and confirmation of registration details, all delegates will receive a confirmation letter, event program guide, conference timeline and a barcode name tag.
  • 1820m2 for the delegates Catering will consist of a three hour canapes and dry bar beverages package. FACILITIES SECURITY Now, security at the museum is extremely tight even for small private parties. A minimum of two security guards are required for every hundred guests and increased security is always on offer in the form of security passes and metal detectors.
  • Comedy - Julia Zemiro from Sydney The multi-talented performer and writer is known and loved by viewers as the bubbly host of the SBS television show Rockwiz. Julia has been a delightful regular on Good News Week and her improvising skills have been consistently and successfully put to the test a number of times on the TV show Thank God You're Here . Julia has won a number of acting awards including the coveted title of 'Australia's Brainiest TV Star'.
  • Delegates will have the chance to interact and use the new product during the workshops. There will be questions and answer sessions for delegates, if there are any queries. Delegates can give feedback on the product, as such forms will be available. Delegates can place their orders on the day of the launch. There will be operators onsite to organise orders. Product Launch History of Sony Technology of product Screens for visual aids Promotional Activities 2 setup area for Q&A (50per session) Workshops to interact and use cube Exciting and fun Distribute feedback forms (require info before product release in the market) Booths for delegates to make orders Booths for operators to make changes on product from feedbacks Technical Facilities: State of the art PA systems Special effect lighting Microphones, TV monitors & data projection systems and more Whiteboards, easels, flipcharts, lecterns, portable stage Light dimmers in all rooms Broadband access in all conference rooms Business services including typing, photocopying, facsimile and laundry press facilities Upon arrival… - Freshly brewed coffee, tea and orange juice Morning break… - Freshly brewed coffee, tea and orange juice - Savoury muffins Lunch… Freshly brewed coffee, tea, and orange juice Walnut Restaurant buffet lunch Afternoon break… Freshly brewed coffee, tea, and orange juice assorted cookies & shortbread
  • VENUE FACILITIES VENUE SECURITY The Sony Cosmic Cube Launch weekend does not permit any media to attend the event. As this event is an internal corporate function, it will not be marketed to anyone outside of Sony. The launch will be highly confidential and no information on the launch will be given out to the public. The Sony Cosmic Cube will only be seen on the day of the launch.
  • After the Cube Launch, the delegates will have the afternoon to see Brisbane’s best bits. SOCIAL PROGRAM 5 Glow Worm Cave and Natural Bridge Tour from Gold Coast Highlights: Possibly see some of Australia's unique nocturnal wildlife. Approximately 80% of Australia's wildlife is only active at night. See glow worms in their natural environment. Enjoy supper in the rainforest. Experience the cool quite rainforest at night. Day Tour Description/Cost Departure Point: Transport will be arranged from Brisbane accommodation to Gold Coast. Tour departs from selected Gold Coast hotels. Departure Time: 7:00pm Hotel pick ups start prior to this time Return Details: Tour concludes in the Gold Coast at approximately 10:00pm 1 Adult $99.00  - Dinner inclusive1 Adult $80.00 - Without dinner Inclusions: Complimentary hotel pick up and drop off Rainforest walk National Park fees Supper in the forest Torch and equipment as required Australia's Goods and Services Tax (GST) SOCIAL PROGRAM 6 Story Bridge Adventure Climb Website: The Story Bridge Climb is one of only 3 bridge climbs in the world; it is a breath taking soft adventure with a difference and the most spectacular way to discover Brisbane. It has a magnificent surrounding natural beauty. Day Tour Description/Cost QuantityItem/Service/DescriptionPer Item $ 2Story Bridge Climb$120.00 Total Cost for Day Tour per couple (inclusive of GST):$240.00
  • With access to a wide range of tour and travel companies and our local knowledge, we can tailor-make social packages to suit the individual. A service many conference delegates have appreciated. River Lights Dinner Cruise Web: Revel in the romance of Brisbane by night and join us for an evening to remember! With fine food, great live entertainment and the best seats in town to view our city as it comes out to play, the river lights dinner cruise will guarantee you and your guests a fantastic night out. Day Tour Description/Cost Full buffet including seafood and live entertainment Cruise and Climb Packages - climb the Story Bridge and enjoy dinner from AUD110.00. The Eagle Street Pier is located within walking distance from the Central Business District, and it is easily accessible by car, bus or on foot.
  • SOCIAL PROGRAM 3 Haunted Brisbane Ghost Tour Website: Day Tour Description/Cost Walking Tour - $25.00/pp Visit the Haunted Hall, the former home of Brisbane's most infamous citizen and the site of Australia's earliest documented ghost story. Departs: Brisbane Visitor's Information Centre, Queen Street Mall Outside the Wintergarden at 7.30pm. Coach Tour - $65.00/pp Visit the dreaded TERRIBLE TOWER, unearth the gruesome history that lies mouldering beneath the legendary CAULDRON and share a drink with the ghost of the Breakfast Creek Hotel. Departs: King George Square entrance of Brisbane City Hall, Brisbane City at 7.30 PM. Tour Length: Walking Tour - 1 1/2 hours Coach Tour - 2 1/2 hours What to expect A guided tour to REAL Haunted Sites around Brisbane, limited to approximately 15 people per tour (walking) and approximately 30 people per tour (coach). Hear a collection of REAL Ghost Stories handed down generations combined with the history of the location. A creepy Ghost Guide who tells these tales in an eerie theatrical manner. Ghost Tours encourages clients to have their own experience. We simply present the material and let you interpret it how you wish. Prices include supper during the tour. SOCIAL PROGRAM 4 Ripple Massage Website: Ripple has a wide range of massage styles to choose from. Ripple Frangipani Package Blokes Massage Package Couples Massage Packages Hot Stone Massage Package Ripple Russian Massage Package Ripple Ka Huna Massage Corporate Seated Chair Massage Ripple 2 hour Beauty Package The Ultimate Beauty Package All the packages include a free day spa extras. We recommend the couples massage with two therapists to do a 2 or 3 hour massage package each at the same time. Massage package prices range from $120 - $520 per person With every amount spent at Ripple Massage, a donation can be made to your chosen charity foundation whom is affiliated with Ripple Massage.
  • SOCIAL PROGRAM 7 Adventure Seekers Website: Want something different in your everyday activity? The 20 metres cliffs at Kangaroo Point offer classic rock climbing and abseiling routes for beginner climbers through to the experienced. Abseiling and Rock Climbing activities run separately. The sessions run for 3 hours and cost $70 per person. Sessions run at 8.30am, 1.00pm and 5.30pm. SOCIAL PROGRAM 8 Candy Man - Queensland Performing Arts Centre Candy Man is a high energy, sophisticated song and dance show that brings to life the legend that was Sammy Davis Jnr; the ultimate entertainer. Candy Man takes the audience on a journey through Sammy Davis’ career as a song and dance man, through nightclubs, concert halls, on Broadway, and in film and television. Day Tour Description/Cost Date/Time 28 Jan 2009 to 15 Feb 2009  Tickets (inc. fees) $45.00 to $69.90 Duration 2 hours and 5 minutes (inc. 20 min interval)
  • SOCIAL PROGRAM 9 Sir Thomas Brisbane Planetarium Website: The Planetarium is located within the Brisbane Botanic Gardens - Mt Coot-tha. It is a 15 minute drive from the city centre. The main car park and entrance is off Mt Coot-tha Road, Toowong. You can catch a bus to the Planetarium. From the city take bus 471 or the Great City Circle bus (598 or 599) from various suburbs. For public transport information visit TransLink. Adult tickets $12.70 Time: 3pm Show: Passport to the Universe Coachtrans transfer can be arranged, upon request. SOCIAL PROGRAM 10 Australian Day Tour Group En-route the tour visits the comical Ettamogah Pub at Aussie World. After spending time at Noosa, head south along the coast to Mooloolaba and Underwater World. Browse along Mooloolaba wharf or the beachfront before returning to Brisbane. Departs - 8:45 AM | returns - 5:30 PM Adult $89.00 pp Includes: HOTEL PICK UP & RETURN, ENTRY TO UNDERWATER WORLD & SEAL SHOW
  • Aim: to entertain delegates’ partners Brisbane Warehouse Shopping Tours Brisbane Warehouse Shopping Tours organize shopping to Factory Outlets throughout Brisbane. The great value is unbeatable, up to 70% less than normal retail price. The fashion includes ladies, men, children and they have kitchenware, home wares, toys and lots more. You definitely can stretch your dollar. Full day and half day tours are available. Day Tour Description/Cost Rates are $55.00 with coach transport, tour – all meals and all admissions Hire own coach transport available package Prices may vary to type and length of tour. Tour Depart From - Brisbane Accommodation Tour Travels to – Discount Shopping Outlets in Brisbane areas.
  • 9am to 3pm Venue theming FACILITIES SECURITY Upon arrival… - Freshly brewed coffee, tea and orange juice Morning break… - Freshly brewed coffee, tea and orange juice - Home made pikelets with honey, cream and jam Lunch… Freshly brewed coffee, tea, and orange juice Country kitchen lunch Afternoon break… Freshly brewed coffee, tea, and orange juice Chocolate éclairs
  • Technology, Innovation - Mark Pesce from Sydney Regularly on The New Inventors, Mark Pesce is widely respected as a technologist, futurist and communicator who can translate abstract concepts into concrete explanations. He is a highly sought-after speaker, lecturing internationally on a variety of topics – from the latest Internet trends, to the future of an energy-conscious world. Mainstream publications have profiled his views and Pesce himself has written five books. For three years Pesce chaired the Emerging Media and Interactive Design Program at the world-renowned Australian Film Television and Radio School. Sony Foundation, Sport, Motivation - Natalie Cook from Brisbane Speaking on topics such as power, determination and discipline, Olympic gold medallist Natalie Cook is a speaker regarded as one of the best. She is already an ambassador for Sony Australia’s Sony Foundation and works hard to share her “no limits” attitude with the corporate, sporting and academic arenas. Technology, Innovation, - James O'Loghlin from Sydney James O'Loghlin will be Sony’s MC for the conference and gala dinner, having years of experience in comedy, debating, public speaking, television and radio. One of Australia’s leading comedians he is best known as the presenter of ABC’s successful television show The New Inventors . Speaking on topics of creativity, innovation, work and personal life balance, public speaking and more, his versatility means he is able to discuss appropriate topics to suit any audience without becoming too overwhelming or overpowering.
  • BRISBANE SIGHTS, MT COOT-THA AND LONE PINE KOALA SANCTUARY Website: http:// The Australian Day Tours specialise in complete holiday / conference organization tours, creative programme planning, pre/post and during land arrangements and themed dinners. Day Tour Description/Cost Departs: 9.15am Brisbane Transit Centre Tour arrives at Lone Pine Koala Sanctuary at 11:30am. Returns: 4.15pm Cultural Centre. Departs from Lone Pine Koala Sanctuary at 3:30pm Highlights Include: River Cruise Lone Pine Koala Sanctuary Treasury Casino South Bank Parklands Mt Cooth-tha Lookout Koalas and Kangaroos City Sights Cost: $62.00 per partner
  • To Royal on the Park is 1.9km (3mins drive) 1.4km (30mins walk) FACILITIES Security will be the minimum two guards per fifty people at the museum, but will be stepped up a bit in that the Whale Mall is a public area during the day. This means blocking off the ends of the mall and placing heavy security at these ends: guards, CCTV, metal detectors, etc.
  • Luminous, flowing shapes Soft lighting reflecting how new ideas have come from the weekend’s events and brightened the delegates’ passion for their work. Elegance and cleanliness
  • Menu includes and will be alternate drop.
  • Jazz Music - James Morrison from Sydney Known predominantly as a trumpet player, James Morrison is recognized as one of the most accomplished multi-instrumentalist in the world today, and some will tell you he has progressed the art of multi-instrumentalism, to a level that has never been achieved before. James Morrison is a national jazz figure, winning many Australian performer of the year awards. He has appeared throughout the world with numerous groups and as a soloist alongside some very highly regarded professionals and performed at the opening ceremony of the 2000 Sydney Olympic Games.
  • Deals Extreme is an online gift store in Australia, retailing the latest, exclusive and innovative gifts ideal for everyone. They provide free delivery worldwide and 30 day money back guarantee. The 4-in-1 Laser Pen functions as a laser pointer, personal torch, ball point pen and PDA stylus. It comes with three SR41 button cell batteries and pen case.
  • Satchels will be provided by BSB Packaging
  • FACILITIES SECURITY Upon arrival… - Apple and vegetable juice Breakfast…served to tables - Selection of cereals & Bircher muesli - Low fat natural & flavoured yoghurts- Sliced seasonal fruit w lime & passion fruit dressing - Wholegrain rolls, muffins, rye bread & sourdough bread - Butter, assorted Beerenberg jams, marmalade & honey Beverage… - Freshly brewed coffee or lemongrass & mint infused tea with soy or low fat milk
  • Interpreters and Translators for international delegates and partners are available through ONCALL Interpreters and Translators Agency in Brisbane and are available 24/7. Any questions? SLIDE
  • Well, here are our contact details if you do have questions for us. Marak Events Management has developed a reputation for its professional and creative approach to event management. We offer you more than just the services of a Professional Conference Organiser.
  • Sony Sony Cosmic Cube Launch 2009 Proposal Presentation

    1. 1. Cosmic Cube Launch In conjunction with
    2. 2. Natural Intelligence• Future-minded• Environmentally & socially aware• Creative, innovative and fresh• Theme colours – black, silver and green
    3. 3. Brisbane, QLD The Smart State
    4. 4. Royal on the Park
    5. 5. Stamford Plaza Hotel
    6. 6. Conrad Treasury Hotel
    7. 7. Welcome Party
    8. 8. Welcome Party
    9. 9. Welcome Party
    10. 10. Welcome Party
    11. 11. Welcome Party • iBar installed onto bar • Touch-sensitivity to objects on the surface • Many different light shows • Hi-tech
    12. 12. Welcome Party• Aim: to officially open the weekend and to provide an ice- breaker• Relaxed, light-hearted
    13. 13. Cosmic Cube Launch• Aim: to inform and excite delegates about the Cosmic Cube• 9am-1pm• Royal on the Park
    14. 14. Cosmic Cube Launch
    15. 15. Social Activities• Glow Worm Cave & • Story Bridge Natural Bridge Tour Adventure Climb
    16. 16. Social Activities• River Lights Dinner Cruise – 7.30pm – 10.30pm – Seafood buffet dinner – Live entertainment – $85 pp – $110 pp for an added climb of the Story Bridge
    17. 17. Social Activities• Haunted Brisbane • Ripple Massage Ghost Tour
    18. 18. Social Activities• Adventure Seekers • Candy Man - QPAC
    19. 19. Social Activities• Sir Thomas Brisbane • Australian Day Tour Planetarium
    20. 20. Partner Program Day 1• Brisbane Warehouse Shopping Tours – Full day and half day tours available – Departs from accommodation – $55.00 pp with coach, tour, meals and all admissions
    21. 21. Conference • Aim: to update delegates about current and future projects • Saturday, 7th Feb • 9am to 3pm • Royal on the Park • Full catering
    22. 22. Conference
    23. 23. Exhibition• Aim: to mingle with industry and business partners• Sponsors & Partners – Football Federation Australia – Queensland Roar – Cancer Council Australia – beneficiary of Sony charity activities – – promoting environmentally- friendly energy – Wrigley’s Extra Gum
    24. 24. Exhibition• Sony Product Retailers – Dick Smith Electronics – OfficeWorks – EA Games – Queen Street Mall• Others – Brisbane Marketing – venue community tourism – Telstra – to discuss their recyclable goods scheme – Adobe Systems Incorporated
    25. 25. Partner Program Day 2• Brisbane Sights, Mt Coot-tha and Lone Pine Koala Sanctuary Tour – Departs 9.15am – Returns 4.15pm – River Cruise – Lone Pine Koala Sanctuary – Treasury Casino – South Bank Parklands – Mt Cooth-tha Lookout – Koalas and kangaroos – City Sights – $62.00 pp
    26. 26. Gala Dinner• Aim: to celebrate and officially close the weekend• 6pm to 10.30pm• Queensland Museum Whale Mall
    27. 27. Gala Dinner• Luminous, flowing shapes• Soft lighting reflecting how new ideas have come from the weekend’s events• Elegance and cleanliness
    28. 28. Gala Dinner• Drinks upon arrival• Entrée – Lemon butter scallops w/ rocket & chervil fettuccini – Egyptian beef salad w/ cucumber ribbons & zesty yoghurt dressing – Agnolotti pasta w/ roasted tomato & red pepper sauce• Main Course – Oven roasted barramundi w/ potato rosti, rocket & a banana coriander salsa – Pumpkin, feta & pine nut ravioli / roasted tomato coulis/shaved parmasan• Dessert – Baked apple & raisin strudel in filo pastry on a jamaican rum anglaise – Chocolate ravioli w/ a raspberry coulis – Farm house cheese plate
    29. 29. Gala Dinner• MC James OLoghlin• Closing speech by Carl Rose, Managing Director of Sony Australia
    30. 30. Gifts• Deals Extreme 4-in-1 laser pen – laser pointer – personal torch – ball point pen – PDA stylus – includes case and batteries – 30 day money-back
    31. 31. Satchels• Issue of PC Magazine• Online music vouchers from Sony BMG• EA Games vouchers and specials• Jerseys from Queensland Roar, Socceroos• Football event tickets• Mini-footballs• Wrigley’s Extra chewing gum• Event tickets, flyers• Brisbane marketing materials
    32. 32. Business Breakfast• Aim: to provide delegates with last minute networking• 8.00am to 10.00am, date, program details• Venue
    33. 33. Business Breakfast
    34. 34. Extras• Interpreters available 24/7• Support Services – Sponsorship• Proposed budget• Extensive contingency plan
    35. 35. Contact Marak Events• 4/45 Station Rd, • Nicole Jensen Indooroopilly – 0409 111 111• (07) 3378 9874 –• • Yvonne Smith• Skype: MarakEvents – 0434 000 000 –