1. Group 4 Project
“A Baby Shower Fit for a
Queen”
Ashley Pendergraph &
Cindy Santos-Reyes
EVNT 6000
Professor VanPatten
2. Bella Queen’s Baby Shower
“Fit for a Queen”
• Mission Statement of the event company Ta Da
Event Planning.
• Event Philosophy of Ta Da Event Planning
Company for Queen’s Baby Shower.
• Who:Bella Queen is a 25 year old Marketing
executive for Weddings and Such wedding
planning company.
• What: The event is a baby shower brunch for the
Queen’s first child.
• Where: The baby shower will take place at the
backyard barbeque apart of the Hibiscus bed and
breakfast in West Palm Beach Florida.
• When: The event will take place on Sunday
August 24, 2014 at 11:00am.
• Why: This event is taking place during the last
trimester of the Queen’s first baby. This is the
perfect venue space and time to accommodate
their 30 family and friends that will be in town
that weekend to celebrate the pregnancy
3. Demographics and Target
Attendees
• 22-29 year old close
friends and colleagues,
along with Bella’s mom,
aunts and grandmothers.
• All female, except Bella
Queen’s father and
husband
• Wealthy, young socialites
• Love shopping
• Love being feminine &
girly
• Money is not an issue
• The attendees love nature
and floral designs.
• Bella’s family is very close
knit.
• Her parents and
extremely excited to
welcome their first
grandchild.
• Bella wanted an intimate
setting and group to
celebrate her pregnancy.
4. Event Details
• Ta Da Event
Management Company
is planning an event for
Bella Queen.
• 30 total attendees of
Family and Friends.
• Located at the Backyard
Barbeque- Hibiscus Bed
& Breakfast , Palm
Beach Florida.
5.
6.
7. Sustainability
• Environmentally friendly
event location.
• Waste Management
• Guidelines for
Sustainability.
Providing handicap access
for some of the older
guests.
Renting all the china, linens
so it will be able to be
reused instead of thrown
away.
Event will be apart of the
already held bunch on
Sunday so there will be no
excess or special menu
items that need to be
prepared that could be
potentially wasted due to
the event.
This particular venue is
energy efficient with its
operations including
electric, light bulbs,
recycling and composting
practices.
8. Production Schedule
• February-March 2014:
– Organize the guest list
– Search for a venue location
• March-April 2014
– Chose August17, 2014
– Choose Hibiscus Bed & Breakfast in
West Palm Beach, FL
– Finalized group rate of $159-
• April 2014
– Décor is planned, will be pink and light
grey w/ chevron design
– Design venue lay out
– Order rental chairs, linen and
silverware
– Order cake
– Send out RSVP’s w. due date
– Order party favors
• May – June 2014:
•Plan baby shower games
•Select music that will be played
at event
•Purchase raffle prizes for guests
•June – July 2014:
•Pick up party favors
• Finalize guest count
• Finalize venue layout & seating
chart
• Finalize brunch menu
• July – August 20, 2014:
• Purchase extra décor
• Purchase bathroom toiletry
baskets
• Confirm w. all vendors
•Travel to W. Palm Beach
9. Day of Event - Schedule
• 7:00 AM : Wake up; have a light breakfast
• 7:30 AM: Head to the event space and begin
setting up minor décor
• 8:00 AM: Chair, tables, tableware rental arrive
• 8:10-9:30: Set up all tables with linen, silverware,
glass ware,
• 9:00 AM: Venue staff set up speakers,
microphone and iPod
• 9:30 AM: Set up candy bar station & have the
staff set up the brunch chaffing dishes and buffet
table, also set up the gift table
• 9:30 AM: Florist arrives with centerpieces, place
them on each table and a few other flower
accents on the buffet and candy bar, set up
beverage station
• 9:30 AM: Head to hotel room to shower and get
ready
• 9:45 AM: Cake arrival, place on cake table and
accent with the fresh flowers from the florist &
surround with the party favors.
• 10:00 AM: Place votives on tables, do a final room
check to make sure everything is in order
• 10:30 AM: Place baby shower signs and balloons
outside the front of the venue
• 10:45 AM: Earliest guest start arriving
11:00AM: Guest continue arriving
11:15 AM: Formal welcoming to the shower
11:00 11:30 AM: Guests mingle, cocktail hour
with mimosas and spritzers
11:30 AM: The brunch buffet is open
12:00 PM: Bella Queen makes her rounds for
photos and to say hello to all the guests that
came, baby shower games are lead by Bella
Queen’s mother
12:30 PM: Brunch buffet is still open for
those who would like seconds, open until 1
PM.
12: 45PM: Cake cutting
1:00PM- 1:20PM Cake is served & eaten
1:20 – 1:50PM: More baby shower games
1:50– 2:00PM: Closing, thank you
announcements, passing of the party favors
2:00- 2:15 PM: Guests retreat
2:30- 3:30 PM: Venue staff clean up
11. References
• "Palm Beach Hibiscus." Palm Beach Hibiscus. N.p., n.d.
Web. 13 June 2014. <http://palmbeachhibiscus.com>.
• "Beauty and bounty in The Backyard." West Palm
Beach News. N.p., n.d. Web. 13 June 2014.
<http://www.palmbeachpost.com/news/entertainmen
t/dining/beauty-and-bounty-in-the-
backyard/nXDmS/>.
• London 2012- sustainability public and corporate
events. (n.d.). Action sustainability. Retrieved June 19,
2014, from
http://www.actionsustainability.com/documents/down
loads/london-2012-sustainability-events-guidelines.pdf
12. References continued…
• Goldblatt, J. J. (2011). Special events: a new
generation and the next frontier (6th ed.).
Hoboken, N.J.: Wiley.
• Baca, J. (2014, January 1). Jessie Baca Cocktail
Napkin. . Retrieved July 3, 2014, from
http://jessiebaca.com/wp-
content/uploads/2014/06/LD-11.jpg
• Popular Items for hashtag (search). (n.d.). .
Retrieved July 3, 2014, from
https://www.etsy.com/market/hashtag
Editor's Notes
Mission Statement:
The mission of tA dA Event Company is to provide exceptional event services to the clients in West Palm Beach, Florida. Our company strives in providing great customer service, an extensive venue and vendor list enabling the customer experience to be as seamless and comprehensive as possible.
Event Philosophy: The philosophy of this event is to execute a beautiful and delicious brunch service celebrating the future birth of Bella Queen’s first baby. The event will take place in a beautiful tropical venue called the backyard barbeque, which is a part of the Hibiscus bed and breakfast. This location enables for out of town guests to be able to stay at the venue and go to the Sunday brunch event. The colors of the event will be pink and grey as the baby will be a girl.
These attendees are similar in age and likes to the host.
The invitation will include the following: Please join the Queen family as they celebrate the welcoming of their baby girl due September 1, 2014.
Sunday brunch will be held at the Hibiscus Bed and Breakfast, Backyard Barbeque.
Sunday, August 14, 2014 at 11:00am
Overnight accommodations are available
Please RSVP by July 14, 2014 to Bella Queen 555-111-5555
The event décor will be very elegant, including pink & white hydrangeas, along with pink, grey and white linen. The table ware will also be rented
And will included etched designs on the plates. The cake will also go along with the theme of the event and be raspberry crème filled with butter cream frosting.
The event will also include a candy bar for guests. The candy will be displayed in vintage glass jars. The tables will be adorned with crystal diamonds for a very
Elegant look. As party favors, Bella Queen decided on a gift boxed round candle with flower designs on it.
Sustainability policy: The choice of this particular venue affects the sustainability policy very little because this venue is very environmentally friendly in its practices. The venue practices recycling, composting, and purchases produce and fruits locally. The chef at the Bed and Breakfast create seasonal menus to go along with the changing produce from month to month.
Waste Management: This venue aids in waste management first by composting but also the event space uses rental companies to aid in not only satisfying the customer needs but also allowing the venue to continue to operate efficiently.
Sustainability Guidelines:
Clear, signage leading to the venue and event.
Sufficient and secure parking facilities.
Compliance with all health and safety regulations.
Consultation and cooperation for the hauling of the event rentals for the event.
Monitoring and management of noise from the venue area, which is outside.
Contingency planning for any damage created by the event.
When selecting the venue the company looks into the use of recycled materials, regulation of safety by doing a risk assessment of trips slips and falls especially in the path to the event.
Remaining energy efficient with the amount of energy used and water usage especially in the area.
The event planning process will begin six months prior to the event. From February to March, the event locations will be determined, along with a 30 person guest list. From March to April, a date will be finalized for the event, August 17, 2014. A group rate of $159- will be finalized with the venue. In the month of April, all the décor for the event will be planned out along with the venue layout. Along with this, rental chairs, tableware and linen will be ordered, as well as the cake. The invites will be sent out this month with a due date and party favors will be ordered. From May to June, the baby shower games will be organized, along with the purchasing of raffle baskets for the guests. Music for the event will also be chosen in this month. From June to July, party favors will be picked up and the guest list will be finalized. Once the guest list is finalized, the seating chart and brunch menu will also be finalized. In the last month leading up to the event, extra décor will be purchased, the bathroom toiletry baskets will be created, all the event vendors will be confirmed and the family will travel to West Palm Beach!
The day of the event will be very busy for everyone! The event itself is 3 hours long. In the morning up to 10:45am, (event begins at 11) all the vendors will come and set up and the event space will be decorated by Ta Da events. Everything will be triple checked to make sure it is in order, prior to guests arrival. From 11-11:30am there will be guests mingling, along with a formal introduction to the event. At 11:30am, the buffet will be opened to guests. At 12pm, Bella Queen will walk around taking pictures with guests and baby shower games will be lead by Bella’s mom. At 12:45pm, a break will be taken and the cake will be cut and served. From 1:20-1:50, there will be more games played until a closing at 2:00pm by Bella Queen. After this, the favors will be handed out and guests will retreat. From 2:30 to 3:30pm, the venue staff will clean up the event.
Although a baby shower is not an event that can be done virtually, there are various ways to incorporate technology! With the use of Instagram and Facebook, family and friends will be kept up to date with the event and what is going on. An Instagram page @HereComesThePrincess will be created so guests can follow and keep up with Bella Queen in the dates leading up to the baby shower. The hashtags #HereComesThePrincess and #BellaQueenShower will be used so guests can share their pictures, while at the event. A Facebook page will also be created to invite guests and to share pictures that people without an Instagram can also look at.