Sony Computer Entertainment Australia Celebrate Success Event 2011
2. Executive Summary
Sony Computer Entertainment Australia anticipates offering
forty-five (45) eligible employees, and their partners, the
opportunity to partake in an incentive travel holiday within
the parameters of Australia in the year 2011. In response to
this request, the following ideas are proposed to meet the
requirements of Sony Computer Entertainment Australia’s
proposal through integration, organisation and facilitation of
the Distinctive Events Company.
3. Objectives
To boost work quality & productivity among top performing
employees, including in the areas of idea generation & implementation by 5%
within 2 years.
To encourage and motivate these employees to continue their much valued
work in 2011 and beyond.
To foster teamwork, collaboration & community among attendees and staff by
a further 15% in 2012.
To reward the top performing employees in each Australian department
quarterly and annually.
4. Event Details proposed
The Sony Computer Entertainment Australia Celebrate Success Event
Date/s: Option 1. 17th – 20th November, 2011
Option 2. 1st – 4th December, 2011
Duration: 3 days, 2 nights
Location/s: Option 1. Paradise Palms Resort and
Country Club, Cairns.
Option 2. Hayman Island Resort,
Hayman Island, Great Barrier Reef.
5. Option 1
Location: Cairns, Australia.
Venue: Paradise Palms Resort and Country Club.
6. Associated Benefits - Cairns
Climate – summer all year round.
Wide variety of tours, activities and attractions;
Boat cruise, Bungy jump, Bush safari, Crocodile
adventures, Diving, Helicopter tour, Hiking, Hot air
ballooning, Snorkelling, Tandem sky-diving, White water rafting.
Opportunity to experience a diverse array of cultures.
Cairns offers accessibility to the Great Barrier Reef, Wet Tropics rainforest
and the Australian Outback.
Cairns has the natural combination of the Great Barrier Reef alongside
tropical rainforests.
Cairns is the heart of a diverse tropical region with varied landscapes.
7. Associated Benefits - Resort
Secluded yet accessible and conveniently located.
Exclusivity.
Affordable.
Resort offers price match guarantee.
Eager to get on board with the event.
Newly established venue. 2009.
Operated by Vision Hotels and Resorts.
Resort is a world-class destination.
Resort offers a combination of sweeping fairways, snaking creeks, six
lakes, narrow undulating greens and 94 bunkers.
Surrounded by World Heritage-listed rainforest with views of the Coral Sea.
9. Option 2
Location: Hayman Island, Great Barrier Reef, Australia.
Venue: Hayman Island Resort.
10. Associated Benefits – Hayman Island
Total privacy and pristine environment.
Accessible from major cities.
Hayman Island is the epitome of tropical paradise.
Hayman Island offers guests;
Bushwalks, tours of the nearby Great Barrier Reef, Cruises, helicopter tours etc.
Animal and bird watching
Canoeing
Kayaking
Shopping
Water skiing
Walking
11. Associated Benefits - Resort
Consistently recognised as a world leader in resort excellence.
Total privacy and pristine environment.
Nestled in the spectacular Whitsunday Islands.
Close to the Great Barrier Reef, off Australia's north
Queensland coast.
Hayman Island is a unique, luxury resort, and is a member of
the prestigious organisation, The Leading Hotels of the World.
12. Limitations – Resort and Island
Costly.
Not affordable.
Accessibility.
Limited activities.
13. Accommodation
Paradise Palms Resort and Country Club
Delegates will be located within a block grouping.
Delegate room rate options/ pricings;
Resort room = Flat rate $130 per night.
1 bedroom apartment = Flat rate $155 per night.
2 bedroom apartment = Flat rate $240 per night.
Every 10th room booked will be FOC
14. Accommodation cont.
Hayman Island Resort
Delegates will be located within a block grouping.
Every 10th room booked will also be FOC
15. Accommodation cont.
ACCOMMODAT I O N 4+NIGHTS 1-3NIGHTS FESTIVESEASON
Hayman Island 7 January 2011 - March 7 January 2011 - March 19 December 2011 - 9 January
2012 2012 2012
Pool Room $466.00 $590.00 $649.00
Retreat Room $536.00 $670.00 $737.00
Pool Access Room $536.00 $670.00 $737.00
Pool Deluxe Room $584.00 $730.00 $803.00
Pool Suite $952.00 $1,190.00 $1,309.00
Lagoon Room $632.00 $790.00 $869.00
Lagoon Deluxe Room $680.00 $850.00 $935.00
Lagoon Suite $952.00 $1,190.00 $1,309.00
Beach Villa $1,590.00 $1,590.00 $1,749.00
Beach House $2,960.00 $3,700.00 $4,070.00
1 Bedroom Penthouse $1,032.00 $1,290.00 $1,419.00
2 Bedroom Penthouse $1,832.00 $2,290.00 $2,519.00
http://www.hayman.com.au/wp-content/uploads/2011/03/room-rates-1112.pdf
16. Food and Beverage
Full catering of three (3) meals and two (2) servings per day will be
provided for all attendees.
Menu TBC closer to the event date.
Concluding gala awards dinner will be catered for appropriately.
Local produce being seafood and tropical fruits recommended to be
incorporated and or featured prominently within each of the daily menus.
Costings, analysed through breakdown of the budget.
17. Dietary Requirements
Paradise Palms Resort and Country Club and Hayman Island
Resort will cater appropriately to any dietary requirements made
evident before the commencement of the event.
E.g.
Gluten free;
Lactose intolerant;
Dairy intolerant; and or
Wheat intolerant.
18. Transportation
All delegates will arrange their own flights to the
conference destination, so transport is not arranged by
Distinctive Events.
However, due to the fact that transfers between meeting
spaces and activities are required some transportation
arrangements will be handled by Distinctive Events.
19. Program
Non – monetary tangible program
Rewarding employees
A memorable trip
More likely to be remembered
Schedule for 3 ½ days
Short term programs – more effective
Minimise the interfering situations
20. Program cont.
Best employees of the year 2011
Recognised by head of the organisation
Separated by different meal breaks
Encourage people
Attend all day without pressure
Based on Seafood buffet
The delegate’s motivation
21. Program cont.
Employee’s lifestyle
Many positive activities
Participation toward the whole program
Computer technician and game development
Pressure and high concentration
Full outdoor activities on day 2 and day 3
Enjoyable and free from mind pressure
22. Budget
Sony Computer Entertainment Australia 2011 Celebrate Success Event
Date of Event: November 2011 Venue: North QLD, Australia
Expenditure budget spreadsheet prepared by N. Jensen, 2010
Revenue Items Qty Cost Total
Capital 1 $150,000.00 $150,000.00
Bank Interest 1 $50.00 $50.00
Program Events
Auction Sales 10 $120.00 $1,200.00
Raffle Ticket Sales 190 $5.00 $950.00
DVD Sales 50 $19.95 $997.50
$3,147.50
Sponsorship & Donations
Sponsorship 1 $10,000.00 $10,000.00
Audi Car Prize 1 $65,000.00 $65,000.00
Auction Item Donations 10 $50.00 $500.00
$70,500.00
Total Revenue $223,697.50
28. The Incentive Event
In a successful incentive travel programme, the programme
should prove to be self-liquidating, Distinctive Events will ensure
this.
Sony Computer Entertainment Australia will incur initial costs
however, these costs will be rectified through increased sales,
decreased employee absenteeism, increased employee morale,
etc, the benefits to the Sony Computer Entertainment Australia
will exceed the costs of running the event.
29. Conclusion
The Sony Computer Entertainment Australia Celebrate
Success Event is integral to the continual development and
further progression of the company’s success.
Distinctive Events believes that it has proposed an
unforgettable, adaptable, highly customised travel program
that will motivate, elevate and inspire attendees and Sony
Australia to further greatness.