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Sony Computer Entertainment Australia Celebrate Success Event 2011
Executive Summary
Sony Computer Entertainment Australia anticipates offering
forty-five (45) eligible employees, and their partners, the
opportunity to partake in an incentive travel holiday within
the parameters of Australia in the year 2011. In response to
this request, the following ideas are proposed to meet the
requirements of Sony Computer Entertainment Australia’s
proposal through integration, organisation and facilitation of
the Distinctive Events Company.
Objectives
 To boost work quality & productivity among top performing
  employees, including in the areas of idea generation & implementation by 5%
  within 2 years.


 To encourage and motivate these employees to continue their much valued
  work in 2011 and beyond.


 To foster teamwork, collaboration & community among attendees and staff by
  a further 15% in 2012.


 To reward the top performing employees in each Australian department
  quarterly and annually.
Event Details proposed
The Sony Computer Entertainment Australia Celebrate Success Event

Date/s:       Option 1.      17th – 20th November, 2011

              Option 2.      1st – 4th December, 2011

Duration:                    3 days, 2 nights

Location/s:   Option 1.      Paradise Palms Resort and
                             Country Club, Cairns.

              Option 2.      Hayman Island Resort,
                             Hayman Island, Great Barrier Reef.
Option 1
Location:   Cairns, Australia.
Venue:      Paradise Palms Resort and Country Club.
Associated Benefits - Cairns
 Climate – summer all year round.

 Wide variety of tours, activities and attractions;
    Boat cruise, Bungy jump, Bush safari, Crocodile
      adventures, Diving, Helicopter tour, Hiking, Hot air
      ballooning, Snorkelling, Tandem sky-diving, White water rafting.

 Opportunity to experience a diverse array of cultures.

 Cairns offers accessibility to the Great Barrier Reef, Wet Tropics rainforest
  and the Australian Outback.
 Cairns has the natural combination of the Great Barrier Reef alongside
  tropical rainforests.
 Cairns is the heart of a diverse tropical region with varied landscapes.
Associated Benefits - Resort
 Secluded yet accessible and conveniently located.

 Exclusivity.

 Affordable.

 Resort offers price match guarantee.

 Eager to get on board with the event.

 Newly established venue. 2009.

 Operated by Vision Hotels and Resorts.

 Resort is a world-class destination.

 Resort offers a combination of sweeping fairways, snaking creeks, six
  lakes, narrow undulating greens and 94 bunkers.

 Surrounded by World Heritage-listed rainforest with views of the Coral Sea.
Limitations – Cairns and Resort
  Distance.


  Time constraints.


  Surroundings.
Option 2
Location:   Hayman Island, Great Barrier Reef, Australia.
Venue:      Hayman Island Resort.
Associated Benefits – Hayman Island
 Total privacy and pristine environment.

 Accessible from major cities.

 Hayman Island is the epitome of tropical paradise.

 Hayman Island offers guests;

     Bushwalks, tours of the nearby Great Barrier Reef, Cruises, helicopter tours etc.

     Animal and bird watching

     Canoeing

     Kayaking

     Shopping

     Water skiing

     Walking
Associated Benefits - Resort
 Consistently recognised as a world leader in resort excellence.


 Total privacy and pristine environment.


 Nestled in the spectacular Whitsunday Islands.


 Close to the Great Barrier Reef, off Australia's north
  Queensland coast.

 Hayman Island is a unique, luxury resort, and is a member of
  the prestigious organisation, The Leading Hotels of the World.
Limitations – Resort and Island
 Costly.


 Not affordable.


 Accessibility.


 Limited activities.
Accommodation
Paradise Palms Resort and Country Club

 Delegates will be located within a block grouping.

 Delegate room rate options/ pricings;

    Resort room = Flat rate $130 per night.
    1 bedroom apartment = Flat rate $155 per night.
    2 bedroom apartment = Flat rate $240 per night.


 Every 10th room booked will be FOC
Accommodation cont.
Hayman Island Resort

 Delegates will be located within a block grouping.


 Every 10th room booked will also be FOC
Accommodation cont.
ACCOMMODAT I O N          4+NIGHTS                  1-3NIGHTS                FESTIVESEASON

  Hayman Island       7 January 2011 - March     7 January 2011 - March   19 December 2011 - 9 January
                               2012                       2012                      2012
Pool Room                             $466.00                  $590.00                          $649.00
Retreat Room                          $536.00                  $670.00                          $737.00
Pool Access Room                      $536.00                  $670.00                          $737.00
Pool Deluxe Room                      $584.00                  $730.00                          $803.00
Pool Suite                            $952.00                $1,190.00                         $1,309.00
Lagoon Room                           $632.00                  $790.00                          $869.00
Lagoon Deluxe Room                    $680.00                  $850.00                          $935.00
Lagoon Suite                          $952.00                $1,190.00                         $1,309.00
Beach Villa                          $1,590.00               $1,590.00                         $1,749.00
Beach House                          $2,960.00               $3,700.00                         $4,070.00
1 Bedroom Penthouse                  $1,032.00               $1,290.00                         $1,419.00
2 Bedroom Penthouse                  $1,832.00               $2,290.00                         $2,519.00
  http://www.hayman.com.au/wp-content/uploads/2011/03/room-rates-1112.pdf
Food and Beverage
 Full catering of three (3) meals and two (2) servings per day will be
  provided for all attendees.

 Menu TBC closer to the event date.

 Concluding gala awards dinner will be catered for appropriately.


 Local produce being seafood and tropical fruits recommended to be
  incorporated and or featured prominently within each of the daily menus.

 Costings, analysed through breakdown of the budget.
Dietary Requirements
 Paradise Palms Resort and Country Club and Hayman Island
  Resort will cater appropriately to any dietary requirements made
  evident before the commencement of the event.


 E.g.
    Gluten free;

    Lactose intolerant;

    Dairy intolerant; and or

    Wheat intolerant.
Transportation
 All delegates will arrange their own flights to the
  conference destination, so transport is not arranged by
  Distinctive Events.


 However, due to the fact that transfers between meeting
  spaces and activities are required some transportation
  arrangements will be handled by Distinctive Events.
Program
 Non – monetary tangible program

 Rewarding employees

 A memorable trip

 More likely to be remembered

 Schedule for 3 ½ days

 Short term programs – more effective

 Minimise the interfering situations
Program cont.
 Best employees of the year 2011

 Recognised by head of the organisation

 Separated by different meal breaks

 Encourage people

 Attend all day without pressure

 Based on Seafood buffet

 The delegate’s motivation
Program cont.
 Employee’s lifestyle

 Many positive activities

 Participation toward the whole program

 Computer technician and game development

 Pressure and high concentration

 Full outdoor activities on day 2 and day 3

 Enjoyable and free from mind pressure
Budget
             Sony Computer Entertainment Australia 2011 Celebrate Success Event
                    Date of Event: November 2011 Venue: North QLD, Australia
                     Expenditure budget spreadsheet prepared by N. Jensen, 2010
Revenue Items                                           Qty          Cost       Total
Capital                                                  1          $150,000.00 $150,000.00
Bank Interest                                            1               $50.00      $50.00
Program Events
Auction Sales                                            10             $120.00   $1,200.00
Raffle Ticket Sales                                     190               $5.00    $950.00
DVD Sales                                                50              $19.95    $997.50
                                                                                  $3,147.50
Sponsorship & Donations
Sponsorship                                              1           $10,000.00  $10,000.00
Audi Car Prize                                           1           $65,000.00  $65,000.00
Auction Item Donations                                   10              $50.00    $500.00
                                                                                 $70,500.00
Total Revenue                                                                   $223,697.50
Budget cont.
Expense Items                        Qty   Cost               Total
Administration
Courier/Delivery                      1           $1,000.00           $1,000.00
Registration                         45              $12.00            $540.00
Invitations                          45               $5.00            $225.00
Credit Card Charges                   1            $990.00             $990.00
Bank Fees                             1            $140.00             $140.00
                                                                      $2,895.00
Staff
Wages                                 3           $1,000.00           $3,000.00
Volunteer care                       10            $100.00            $1,000.00
Interpreters                          2            $450.00             $900.00
Security                              2            $500.00            $1,000.00
                                                                      $5,900.00
Accommodation
1 Bedroom Apartment Accommodation    41            $540.00        $21,870.00
Guest Speaker Accommodation (Free)    6              $0.00             $0.00
Staff Accommodation                   1              $0.00             $0.00
Early Check-in                       40             $20.00          $800.00
                                                                  $22,670.00
Budget cont.
Hire                               Qty   Cost               Total
Venue Hire                          1           $2,500.00           $2,500.00
Tables, Chairs, Equipment Hire      1           $3,965.00           $3,965.00
Venue Private Function Surcharge    1           $1,200.00           $1,200.00
Cleaning                            2            $100.00             $200.00
                                                                    $7,865.00
Theming
Introduction and Welcoming         1            $1,828.00           $1,828.00
Gala Dinner Theming                1            $5,796.50           $5,796.50
Red Carpet Hire                    1             $160.00             $160.00
Menus and Placecards               1             $150.00             $150.00
Floral Table Centrepieces          10              $75.00            $750.00
                                                                    $8,684.50
Catering
Breakfasts                         90            $120.00        $10,800.00
Morning Teas                       90             $42.00         $3,780.00
Lunches                            90            $210.00        $18,900.00
Afternoon Teas                     90             $42.00         $3,780.00
Dinners                            90            $140.00        $12,600.00
Cocktail Party                     90             $97.00         $8,730.00
Gala Dinner & Canapes              90             $77.00         $6,930.00
                                                                $65,520.00
Budget cont.
Transport                          Qty   Cost             Total
Airport Return Transfers           45            $35.00            $1,575.00
Partner Program Transfers          20            $12.00              $240.00
Activity Transfers                 45            $20.00              $900.00
                                                                   $2,715.00
Entertainment and Guest Speakers
Gifts and Prizes                   45             $3.58              $161.10
Tote Bags                          90             $2.00              $180.00
Guest Speaker Care                  6           $500.00            $3,000.00
Music and Entertainment             3           $180.00              $540.00
                                                                   $3,881.10
Activities
Cairns city tour                   30             $0.00                $0.00
AJ Hackett Bungy Jump              20           $139.00            $2,780.00
White water rafting                20            $74.00            $1,480.00
Horse riding                       35            $18.00              $630.00
Golf                               40            $10.00              $400.00
Spa treatments                     55             $0.00                $0.00
Port Douglas Reef Snorkelling      30            $67.00            $2,010.00
Kayaking                           30            $35.00            $1,050.00
Kuranda train, village, sky rail   25           $111.00            $2,775.00
Cairns air reef flight             25           $220.00            $5,500.00
Cooking classes                    15             $0.00                $0.00
Green Island boat cruise           25            $42.00            $1,050.00
Business Icon workshop             30             $0.00                $0.00
Hot air balloon rides              25           $225.00            $5,625.00
                                                                  $23,300.00
Budget cont.
Revenue Items Sub-Total                        $223,697.50
Expense Items Sub-Total                        $116,440.60
Management Fee                1   $17,466.09    $17,466.09
Contingency Allowance - 10%   1   $11,644.06    $11,644.06
                                                $29,110.15
Total Expenses                                 $145,550.75

Total Profit/Loss                               $78,146.75
Staffing arrangement
Core Staff:
  • Lauren Knaggs
  • Kim Jones
  • Nicole Jensen


  • Volunteer task force
The Incentive Event
 In a successful incentive travel programme, the programme
  should prove to be self-liquidating, Distinctive Events will ensure
  this.


 Sony Computer Entertainment Australia will incur initial costs
  however, these costs will be rectified through increased sales,
  decreased employee absenteeism, increased employee morale,
  etc, the benefits to the Sony Computer Entertainment Australia
  will exceed the costs of running the event.
Conclusion
 The Sony Computer Entertainment Australia Celebrate
 Success Event is integral to the continual development and
 further progression of the company’s success.


 Distinctive Events believes that it has proposed an
 unforgettable, adaptable, highly customised travel program
 that will motivate, elevate and inspire attendees and Sony
 Australia to further greatness.
Contact Details
Distinctive Events

Office Ph:   3893 4567
Mobile:      0458 771 345

Address:     Suite 2.14
             175 Charlotte Street
             Milton, Qld, 4064

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Sony Computer Entertainment Australia Celebrate Success Event 2011

  • 2. Executive Summary Sony Computer Entertainment Australia anticipates offering forty-five (45) eligible employees, and their partners, the opportunity to partake in an incentive travel holiday within the parameters of Australia in the year 2011. In response to this request, the following ideas are proposed to meet the requirements of Sony Computer Entertainment Australia’s proposal through integration, organisation and facilitation of the Distinctive Events Company.
  • 3. Objectives  To boost work quality & productivity among top performing employees, including in the areas of idea generation & implementation by 5% within 2 years.  To encourage and motivate these employees to continue their much valued work in 2011 and beyond.  To foster teamwork, collaboration & community among attendees and staff by a further 15% in 2012.  To reward the top performing employees in each Australian department quarterly and annually.
  • 4. Event Details proposed The Sony Computer Entertainment Australia Celebrate Success Event Date/s: Option 1. 17th – 20th November, 2011 Option 2. 1st – 4th December, 2011 Duration: 3 days, 2 nights Location/s: Option 1. Paradise Palms Resort and Country Club, Cairns. Option 2. Hayman Island Resort, Hayman Island, Great Barrier Reef.
  • 5. Option 1 Location: Cairns, Australia. Venue: Paradise Palms Resort and Country Club.
  • 6. Associated Benefits - Cairns  Climate – summer all year round.  Wide variety of tours, activities and attractions;  Boat cruise, Bungy jump, Bush safari, Crocodile adventures, Diving, Helicopter tour, Hiking, Hot air ballooning, Snorkelling, Tandem sky-diving, White water rafting.  Opportunity to experience a diverse array of cultures.  Cairns offers accessibility to the Great Barrier Reef, Wet Tropics rainforest and the Australian Outback.  Cairns has the natural combination of the Great Barrier Reef alongside tropical rainforests.  Cairns is the heart of a diverse tropical region with varied landscapes.
  • 7. Associated Benefits - Resort  Secluded yet accessible and conveniently located.  Exclusivity.  Affordable.  Resort offers price match guarantee.  Eager to get on board with the event.  Newly established venue. 2009.  Operated by Vision Hotels and Resorts.  Resort is a world-class destination.  Resort offers a combination of sweeping fairways, snaking creeks, six lakes, narrow undulating greens and 94 bunkers.  Surrounded by World Heritage-listed rainforest with views of the Coral Sea.
  • 8. Limitations – Cairns and Resort  Distance.  Time constraints.  Surroundings.
  • 9. Option 2 Location: Hayman Island, Great Barrier Reef, Australia. Venue: Hayman Island Resort.
  • 10. Associated Benefits – Hayman Island  Total privacy and pristine environment.  Accessible from major cities.  Hayman Island is the epitome of tropical paradise.  Hayman Island offers guests;  Bushwalks, tours of the nearby Great Barrier Reef, Cruises, helicopter tours etc.  Animal and bird watching  Canoeing  Kayaking  Shopping  Water skiing  Walking
  • 11. Associated Benefits - Resort  Consistently recognised as a world leader in resort excellence.  Total privacy and pristine environment.  Nestled in the spectacular Whitsunday Islands.  Close to the Great Barrier Reef, off Australia's north Queensland coast.  Hayman Island is a unique, luxury resort, and is a member of the prestigious organisation, The Leading Hotels of the World.
  • 12. Limitations – Resort and Island  Costly.  Not affordable.  Accessibility.  Limited activities.
  • 13. Accommodation Paradise Palms Resort and Country Club  Delegates will be located within a block grouping.  Delegate room rate options/ pricings;  Resort room = Flat rate $130 per night.  1 bedroom apartment = Flat rate $155 per night.  2 bedroom apartment = Flat rate $240 per night.  Every 10th room booked will be FOC
  • 14. Accommodation cont. Hayman Island Resort  Delegates will be located within a block grouping.  Every 10th room booked will also be FOC
  • 15. Accommodation cont. ACCOMMODAT I O N 4+NIGHTS 1-3NIGHTS FESTIVESEASON Hayman Island 7 January 2011 - March 7 January 2011 - March 19 December 2011 - 9 January 2012 2012 2012 Pool Room $466.00 $590.00 $649.00 Retreat Room $536.00 $670.00 $737.00 Pool Access Room $536.00 $670.00 $737.00 Pool Deluxe Room $584.00 $730.00 $803.00 Pool Suite $952.00 $1,190.00 $1,309.00 Lagoon Room $632.00 $790.00 $869.00 Lagoon Deluxe Room $680.00 $850.00 $935.00 Lagoon Suite $952.00 $1,190.00 $1,309.00 Beach Villa $1,590.00 $1,590.00 $1,749.00 Beach House $2,960.00 $3,700.00 $4,070.00 1 Bedroom Penthouse $1,032.00 $1,290.00 $1,419.00 2 Bedroom Penthouse $1,832.00 $2,290.00 $2,519.00 http://www.hayman.com.au/wp-content/uploads/2011/03/room-rates-1112.pdf
  • 16. Food and Beverage  Full catering of three (3) meals and two (2) servings per day will be provided for all attendees.  Menu TBC closer to the event date.  Concluding gala awards dinner will be catered for appropriately.  Local produce being seafood and tropical fruits recommended to be incorporated and or featured prominently within each of the daily menus.  Costings, analysed through breakdown of the budget.
  • 17. Dietary Requirements  Paradise Palms Resort and Country Club and Hayman Island Resort will cater appropriately to any dietary requirements made evident before the commencement of the event.  E.g.  Gluten free;  Lactose intolerant;  Dairy intolerant; and or  Wheat intolerant.
  • 18. Transportation  All delegates will arrange their own flights to the conference destination, so transport is not arranged by Distinctive Events.  However, due to the fact that transfers between meeting spaces and activities are required some transportation arrangements will be handled by Distinctive Events.
  • 19. Program  Non – monetary tangible program  Rewarding employees  A memorable trip  More likely to be remembered  Schedule for 3 ½ days  Short term programs – more effective  Minimise the interfering situations
  • 20. Program cont.  Best employees of the year 2011  Recognised by head of the organisation  Separated by different meal breaks  Encourage people  Attend all day without pressure  Based on Seafood buffet  The delegate’s motivation
  • 21. Program cont.  Employee’s lifestyle  Many positive activities  Participation toward the whole program  Computer technician and game development  Pressure and high concentration  Full outdoor activities on day 2 and day 3  Enjoyable and free from mind pressure
  • 22. Budget Sony Computer Entertainment Australia 2011 Celebrate Success Event Date of Event: November 2011 Venue: North QLD, Australia Expenditure budget spreadsheet prepared by N. Jensen, 2010 Revenue Items Qty Cost Total Capital 1 $150,000.00 $150,000.00 Bank Interest 1 $50.00 $50.00 Program Events Auction Sales 10 $120.00 $1,200.00 Raffle Ticket Sales 190 $5.00 $950.00 DVD Sales 50 $19.95 $997.50 $3,147.50 Sponsorship & Donations Sponsorship 1 $10,000.00 $10,000.00 Audi Car Prize 1 $65,000.00 $65,000.00 Auction Item Donations 10 $50.00 $500.00 $70,500.00 Total Revenue $223,697.50
  • 23. Budget cont. Expense Items Qty Cost Total Administration Courier/Delivery 1 $1,000.00 $1,000.00 Registration 45 $12.00 $540.00 Invitations 45 $5.00 $225.00 Credit Card Charges 1 $990.00 $990.00 Bank Fees 1 $140.00 $140.00 $2,895.00 Staff Wages 3 $1,000.00 $3,000.00 Volunteer care 10 $100.00 $1,000.00 Interpreters 2 $450.00 $900.00 Security 2 $500.00 $1,000.00 $5,900.00 Accommodation 1 Bedroom Apartment Accommodation 41 $540.00 $21,870.00 Guest Speaker Accommodation (Free) 6 $0.00 $0.00 Staff Accommodation 1 $0.00 $0.00 Early Check-in 40 $20.00 $800.00 $22,670.00
  • 24. Budget cont. Hire Qty Cost Total Venue Hire 1 $2,500.00 $2,500.00 Tables, Chairs, Equipment Hire 1 $3,965.00 $3,965.00 Venue Private Function Surcharge 1 $1,200.00 $1,200.00 Cleaning 2 $100.00 $200.00 $7,865.00 Theming Introduction and Welcoming 1 $1,828.00 $1,828.00 Gala Dinner Theming 1 $5,796.50 $5,796.50 Red Carpet Hire 1 $160.00 $160.00 Menus and Placecards 1 $150.00 $150.00 Floral Table Centrepieces 10 $75.00 $750.00 $8,684.50 Catering Breakfasts 90 $120.00 $10,800.00 Morning Teas 90 $42.00 $3,780.00 Lunches 90 $210.00 $18,900.00 Afternoon Teas 90 $42.00 $3,780.00 Dinners 90 $140.00 $12,600.00 Cocktail Party 90 $97.00 $8,730.00 Gala Dinner & Canapes 90 $77.00 $6,930.00 $65,520.00
  • 25. Budget cont. Transport Qty Cost Total Airport Return Transfers 45 $35.00 $1,575.00 Partner Program Transfers 20 $12.00 $240.00 Activity Transfers 45 $20.00 $900.00 $2,715.00 Entertainment and Guest Speakers Gifts and Prizes 45 $3.58 $161.10 Tote Bags 90 $2.00 $180.00 Guest Speaker Care 6 $500.00 $3,000.00 Music and Entertainment 3 $180.00 $540.00 $3,881.10 Activities Cairns city tour 30 $0.00 $0.00 AJ Hackett Bungy Jump 20 $139.00 $2,780.00 White water rafting 20 $74.00 $1,480.00 Horse riding 35 $18.00 $630.00 Golf 40 $10.00 $400.00 Spa treatments 55 $0.00 $0.00 Port Douglas Reef Snorkelling 30 $67.00 $2,010.00 Kayaking 30 $35.00 $1,050.00 Kuranda train, village, sky rail 25 $111.00 $2,775.00 Cairns air reef flight 25 $220.00 $5,500.00 Cooking classes 15 $0.00 $0.00 Green Island boat cruise 25 $42.00 $1,050.00 Business Icon workshop 30 $0.00 $0.00 Hot air balloon rides 25 $225.00 $5,625.00 $23,300.00
  • 26. Budget cont. Revenue Items Sub-Total $223,697.50 Expense Items Sub-Total $116,440.60 Management Fee 1 $17,466.09 $17,466.09 Contingency Allowance - 10% 1 $11,644.06 $11,644.06 $29,110.15 Total Expenses $145,550.75 Total Profit/Loss $78,146.75
  • 27. Staffing arrangement Core Staff: • Lauren Knaggs • Kim Jones • Nicole Jensen • Volunteer task force
  • 28. The Incentive Event  In a successful incentive travel programme, the programme should prove to be self-liquidating, Distinctive Events will ensure this.  Sony Computer Entertainment Australia will incur initial costs however, these costs will be rectified through increased sales, decreased employee absenteeism, increased employee morale, etc, the benefits to the Sony Computer Entertainment Australia will exceed the costs of running the event.
  • 29. Conclusion  The Sony Computer Entertainment Australia Celebrate Success Event is integral to the continual development and further progression of the company’s success.  Distinctive Events believes that it has proposed an unforgettable, adaptable, highly customised travel program that will motivate, elevate and inspire attendees and Sony Australia to further greatness.
  • 30. Contact Details Distinctive Events Office Ph: 3893 4567 Mobile: 0458 771 345 Address: Suite 2.14 175 Charlotte Street Milton, Qld, 4064

Editor's Notes

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