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12 Choices To Help You Think About Media Like a Artist


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What does it take to be an awesome content creator?

There is no simple formula to follow, but there are choices.We often feel our choice are binary. On or off. Hot or cold. Skilled content creators are never so black and white. There are many shades of grey.

I find extremes and opposites are a great way of deciding where you want your work to exist in people’s minds. I like placing seemingly contradictory items at opposite ends of a continuum. Getting creative with opposites is a very effective tool.

It’s also a great way to observe others, too. What choices did they make? Many times these choices are subconscious. Sometimes they are an intuition or a feeling.

Don’t just take the obvious extremes. Pair up fresh choices. It will give you a new lens on life.

I made these slides to make you think, to show you some of the choices we make.

In many ways these are like the colours on your palette. You can create anything on your canvas, but the choices you make will determine the experience someone has when consuming your body of work.

You will be judged. So prepare yourself by making conscious choices. Don’t let people’s judgement of you be wrong. Don’t let accidents happen with your brand.

Think Like An Artist. Mix like an artist. That’s a great metaphor.

You may not realize is but that’s how people view you. They look at your body of work and make assumptions. They will connect dots and fill in gaps. They will assume the unsaid.

Like it or not we are all artists. Your life's canvas is being filled by your actions.

People leave with a feeling. An impression. You impart people with a sense of your brand.

The goal of strategizing is to decide what feeling you’d like people to have.

If you don’t have an answer, then the experiences your audience will have will be random.

If you get nothing else from this deck and this post, sit down and think about all the continuums in your world.

Where do you sit? What are the opposite ends of the spectrums that define your niche?

Look at the work of people you love? Study what choices they made. Look at people’s who’s work does not impress you. Were they consistent?

Extremes offer options. You can choose to sit anywhere along these continuums. What senses can you stimulate?

Not all continuums are based on two choices. Sometimes three or four choices do a better job of letting you position yourself.

Being a great content producer is about learning to use all the emotional and experiential tools at your disposal.

It’s often called finding your "voice". Given the rise of multiple forms of media, "voice" feels like a confusing metaphor.

Published in: Marketing, Technology, Business
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12 Choices To Help You Think About Media Like a Artist

  1. 12 choices Image by jointhedots on Flickr to help you think about MEDIA & CrEaTE opporTUNITY
  2. MIX it up Like an artist Image by u2canreed on Flickr Don’t let your CONTENT be an accident
  3. rituals vs random What stops you being random? ! do you follow a formulA? ! What Are your themes? Is it the media you use? the people you speak to? the questions you ask? ! Do you notice unique formats? Image by 314a on Flickr
  4. rEad vs WrITE Do You think like a publisher? OR act Like a consumer? ! Is your work ever really finished? DO YOU PUBLISH TO EVOLVE AN IDEA? ! Can you entice readers to become writers? ! Image by moriza on Flickr
  5. SHORt vs LONG How do you translate your story for short form media? ! Which moments do you own? ! Do you go long when others go short? ! is brevity your friend? ARE you feeding the Infosnackers? Image by opendemocracy on Flickr
  6. FrEE vs MaNaGEd Do you want to CONTROL your story Will you set your brand story free? ! ARE you READY to REALLY share Who’s story are you sharing? ! Who will you put in the limelight? how will you find your storytellers? Image by kalieye on Flickr
  7. INTErNaL vs EXTErNaL ! do you focus outside the box? INSIDE our outside what? ! Where do you seek out allies? ANd create/find conflict? Where do you succeed? ! Can you connect inside and out? ! Image by markchapmanphoto on Flickr Where are your boundaries?
  8. SINGLES vs bOdy of WORK one tweet, one video, one deck one list, one image, or one ! How Committed Are you? ! Nothing of worth was created perfect on the 1st try ! accumulate your worth over time Image by rh2ox on Flickr
  9. MEASUrE vs Feel What do you use to determine success? Not every idea will rock ! Small ideas lead to greatness you ARE your body of work ! How will you experiment? ! Who do you benchmark? Who’s work inspires you? How do you measure success? Image by mmorgan8186 on Flickr
  10. Create vs Curate ! Do you create original content? Or do you curate? ! Do you stand on the shoulders of giants? ! What does it look like to Create AND Curate? ! WHY NOT BOTH? Image by stallio on Flickr
  11. Innovate vs reUse Patterns, memes & Humor? opposites, Controversy & shock? ! Do you seek out vacuums & voids? ! Do you put pen to paper? Do you take the first step? ! Do you take time to think? Do you question everything? Image by stevensnodgrass on Flickr
  12. MONO vs MaNY DO you study each Media’s culture? Does personal bias limit your game? ! videos, slides, Audio, lists & Images EACH have their own unique culture ! Do you translate for each media? Are you always storytelling? Image by nojhan on Flickr
  14. paID VS OWNED vs EarNED VS SHAREd Do you think in silos? ! IS your media on one platform amplifying content on another? ! Are the tools you choose working to distribute & GROW your story? ! Is your community helping? Image by rh2ox on Flickr
  15. WHErE IS YOUr MEdIA? Image by yndra on Flickr