Iepp update oct 2015

Public Health England is responsibleforthe NHS Screening Programmes
IEPP update
October 2015

What’s new?
Team
Publications
Helpdesk
Social media
Communications and press office
2 IEPP update October 2015

Team

IEPP team
Jo Harcombe
Paddy Rankin
Declan O’Brien
Lindsay Kimm
Catherine Witney
Nick Johnstone-Waddell
Mike Harris
TJ Day
Pom Perman-Howe
Denise Dixon
Karen Manser
Andrianna Davis
Marcia Jackson
Linda Harrison
Rachel Smith

Publications

GOV.UK
What can and can’t be published
Content types
 PDFs
 HTML publications
Writing for GOV.UK
 https://www.gov.uk/guidance/style-guide
 Writing workshops

Other activity
Branding
Annual reports
UK NSC conference
Start4life
PHETV
E-learning
Extranets
Contacts database

Helpdesk

Screening Helpdesk - Overview
Helpdesk
 Team – 3 people
» Andrianna Davis
» Linda Harrison
» Marcia Jackson
 Currently Covers all
» ANNB screening programmes
» YPA screening programmes
» Cross programme teams – e.g. Screening Enquiries, KPIs, Evidence,
Publications & Information, Education & Training
 Transfer of Cancer Screening Programmes
» Work in progress
» Cancer Screening Working Group set up to take forward
» No confirmed dates as yet

Helpdesk Reports
Quarterly Reports
 Q1 reports distributed Aug 2015 / Q2 due out soon
 Vast improvements/amendments made to the format, starting with 2015/16
Q1 reports onwards, to include:
» Include trends
» Reflect changes/updates to helpdesk IT system – eg revised categories &
designations
» Include YPA screening programmes
» Helpdesk Headlines – taken to SMG
Detailed Programme/Team Specific Reports
 Now sent quarterly
 Helpdesk team continue to meet with teams as/when required to:
» review content
» identify any areas of improvement / training requirements
» highlight the need for the provision any standard responses

Helpdesk Reports
Helpdesk Headlines – Q1
• The helpdeskhas seena steady rise in the overall number of enquiries received in
the last year (973 in Q1 to 1440 in Q4 = 48% increase)
• There was a large increase of telephone enquiries received since the transfer of AAA
and DES programmesto the helpdeskon 1 April 2015 (Q1) – the vast majority from
members ofthe public looking for their local AAA screening programme
• 57.7% of enquiries received in the last quarter was resolved by the helpdeskteam
without escalation
• In Q3 & Q4 the helpdeskteam fell slightly belowmeeting their target of resolving
90% of non-escalated enquiries within 3 working days due to a shortfall in staff and
cover arrangements. The team went back to meeting the target in Q1 when back to
full capacity (ref table 2B)
• NHSP received the most enquiries out of all the programmes(19%),followed by AAA
(17.2%)then DES (14.6%)
• The majority of enquiries received by category are fore-learning registration / access

Helpdesk Reports
Q2 (2014) – Q1 (2015)

Helpdesk Reports
Q1 (2015)

Helpdesk Reports
Most common category – E-Learning!

Helpdesk Reports
Enquiries by Location - Q1 (2015)

Helpdesk Reports
Summary & other most common areas – Q1 (2015)
 Enquiries by Category – E-Learning, Registration / Access Issues
 Enquiries by Location – Mids & East
 Enquiries by Type of Organisation –
» Trusts – 54%
» Universities – 5%
 Enquiries by Type of Caller –
» Midwifes – 12%
» Members of the public – 11%
» NHSP Local Managers – 7%
» Local Programme Managers (YPA) – 7%
» Local Screening Coordinators – 5%

Social media

What is Twitter
Wikipedia
Twitter (/ˈtwɪtər/) is an online social networking service that enables users to
send and read short 140-character messages called "tweets".
@Handle
Trending
Followers
#Hashtag
@phe_screening
Retweet

When to tweet -
@phe_screening
Follow our twitter account @phe-screening
‘Retweet’ our tweets – especially those referring to blogs
Your ‘followers’ see what you’ve retweeted and before
you know it……………

What is a blog?
Wikipedia
A blog (a truncation of the expression weblog) is a discussion or informational
site published on the World Wide Web and consisting of discrete entries
("posts") typically displayed in reverse chronological order (the most recent
post appears first).
Blogger
Blargon
Biz Blog
Blaudience
Blogsnob Subscriber

How and when to publish a blog.
Blogging makes it easier for government to talk about its work, share
information and connect with people who have a common concern.
Blogs work best when they have a specific purpose. Generic corporate blogs
aren’t as effective as they don’t give people a reason for visiting them.

Use blogs for:
describing any work you’re doing or thinking about
outlining new practice or theory in a particular area
sharing ideas and what you’re learning
inviting opinions on plans or developments

Don’t use blogs for:
generic news announcements
duplicating information already on GOV.UK
publishing content that users don’t need or aren’t interested in
content that should be published on GOV.UK - if the blog disappeared
tomorrow, users should still be able to find essential information about
government services, statutory guidance and policy updates

Subscribing to blogs
By subscribing to our blog, you will receive automatic emails each time a blog
is posted.

PHE screening blogs
Defence in the media 6740
DECC 6321
GDS main blog 3984
MHRA Inspectorate 2949
CAP Reform 1754
Marine developments 1500
Digital Marketplace 1222
Civil Service Quarterly 1196
Government Technology 1119
Inside GOV.UK 1115
Education Inspection 747
Civil Service Local 699
Public Health Matters 654
Tax Agents 646
PHE Screening 627
Out of 79 listed GOV.UK blogs, PHE screening is already 15th in terms of
subscribers and we’re only just behind the corporate PHE blog!
The top 15 are:

PHE screening blogs
https://phescreening.blog.gov.uk/

Communications and press office

Communications in PHE
The Communications Directorate underpins and supports Public Health
England’s work at local, regional, national and international levels.
Its remit covers all aspects of internal and external communications including
press, social media, publications, digital and events.
The following slides will focus specifically on some of the work done by the
screening press office and what the team can offer you.

Media handling
All incoming media enquiries must be directed towards the press office
immediately, before any response is given. This includes both phone calls and
emails.
The press office will approve any written material intended for distribution to a
journalist. Sometimes we share existing lines, other times new lines are
required.
Any press releases written by third parties containing PHE data or information
should be sent to the team for approval.
The full media handling policy can be found on the intranet.

PHE communications grid
The communications grid is a key tool to inform stakeholders, including the
Department of Health, of upcoming publications and data releases.
It is also an essential tool for the National Executive, Senior Management
Teams and communications teams to determine upcoming media activity and
strategy.
It is important that all upcoming publications, releases or major events are fed
into the grid and the press office notified well in advance.
An email is sent round every Thursday to collate entries on behalf of the
screening team, but items can be passed on at any time.
IEPP update October 201531

Comms channels - internal
PHE News
A monthly magazine with interesting features on notable activity or achievements
including staff good news stories
» Contains a section specifically for health and wellbeing news items. Screening
stories often feature. Let us know of any potential stories!
PHE Weekly
» A weekly staff operational bulletin
» To contribute material, email the press office in the first instance
 PHE Net
» Intranet content is available to all staff and can be a good and easy way to pass
on information. Submissions should be sent to us in the first instance
Yammer
» Yammer is a professional networking tool designed for people at work to share
comments, ask questions and for discussion with colleagues.
» Further information on Yammer can be found on the intranet

Executive comms channels
Duncan Selbie’s Friday message
» Produced weekly.
» Distributed to public health audiences, all PHE staff and published on the
gov.uk website.
» The Friday message contains views from the Chief Executive and major
weekly news from PHE.
 Prof Kevin Fenton’s letter to H&WB staff
» Produced monthly.
» Distributed to all H&WB staff via email cascade.
» It contains views from the Executive Director for H&WB and also kudos
corner where staff members who have performed exceptionally well are
congratulated.
» Please contact us if you would like to suggest content.

Social Media
PHE maintains a number of Twitter accounts – including a dedicated screening
Twitter account.
The screening account is run jointly by the press office and the IEPP team.
Excellent way of engaging with stakeholders and passing on new information.
More widely, PHE also has a Facebook page, a YouTube channel and the
Public Health Matters blog.
PHE also works closely with other organisation’s social media teams, such as
NHS Choices (for public messages) or NHS England and DH (for stakeholder
messages).
A number of senior PHE staff (such as Kevin Fenton) also maintain Twitter
accounts, which may provide additional support to our social media efforts.

Typical social activity includes
Supporting PHE’s news output
Flagging/promoting/supporting campaigns
Promoting events/live Tweeting at events
Engagement with our audience via Q&As or online chats
Response to/warning about health emergencies
Highlighting key data or PHE documents
Explaining PHE’s projects/functions in more detail
We can advise on the most appropriate types of content (video, graphics, audio
etc.) and methods of planning or measuring the effectiveness of social media
work.

Campaigns – an example
Abdominal Aortic Aneurysm (AAA) programme screens its millionth man
 Press release
 Case study profile
 Contacting BBC One Show and This Morning
 Radio (BBC Radio 4 Inside Health, BBC Radio 2 Jeremy Vine show , BBC
Radio 4 Woman’s Hour)
 Social media
 Selected news outlets (Saga, Yours magazine, Woman’s Own, Prima, etc.)

Campaigns – another example
November UK NSC meeting
Recommendations on the following changes to existing programmes:
 FIT / Non-Invasive Prenatal Testing (NIPT) / HPV Primary Screening
Comms to include:
 Developing reactive lines
 Press office Q&As
 Three separate press releases
 Approach BBC Breakfast & ITV This Morning with case studies
 And much more

Screening comms contacts
Julia Thompson - Senior Press and Communications Officer (Wellington
House) – 0207 654 8041
Andy Anderson – Press and Communications Officer (Sheffield) – 0114 201
3068
Naomi Ramage – Press and Communications Officer (Wellington House) –
0203 682 0132

Iepp update oct 2015

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