Young Marketers 3 - Thách Thức Elite 5 - Ngô Phúc Nguyên
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Young Marketers 3 - Elite 5 Challenge
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Young Marketers 3 - Thách Thức Elite 5 - Ngô Phúc Nguyên
- 1. NGO PHUC NGUYEN ELITE 5 CHALLENGE
- 2. Agenda Insight Research Target Idea Design Objective Plan
- 3. Will you buy Young Marketers T- Shirt with the price 200K? Yes 40% No 60% 5% - Based on the quality of the T Shirt 25% - Because they love marketing 10% - Because they are candidates 20% - The price 25% - The design 15% - Another reason Based on the the survey sample of 50 ramdom individuals (YM Fan)
- 4. Target audience Age from 18 to 24 Mostly live in HCM Interest and participate in marketing activities Fan of Young Marketers Frequently interact on FP YM (like/share/comment) Mostly contestants from the qualifiers, second chance, big chance of YM3 Big size (86% Age from 18 to 24, 20.000 from HCM) Shipping costs of T-shirt High probability participated in the offline activities of YM Why
- 5. Insight Driver Demand to to express themselves, the interest in marketing Barrier Still do not have T-shirt representing for young people love marketing I’m a member of Young Marketers community. I love marketing, I want to show it and connect with people with the same interests
- 6. Idea - Fan of Young Marketers - 18 – 24, HCM - Frequently interact on FP YM - Mostly contestants from the qualifiers, second chance, big change of YM3 I accepted the challenge and you? Message I have a few of interesting and challenging thing for you, dare you take it? Brand Positioning Statement To Whom Provide what need Differentiated from Reason to believe - Rational benefit: the quality, design - Emotional benefit: the confidence express the interest in marketing Released by Young Marketers - Objective: YM T-shirt will represent for young people love marketing - From a challenge
- 7. Challenge You can be the person who make the challenges (A) or be challenged (B) (A) will send the challenge and YM T-shirt to (B).If (B) accept the challenge, (B) will have YM T-shirt and they will have agreement The agreement: In 6 months, if (B) join any activities related marketing (workshop, offline event), (B) must use YM T-shirt and inform to (A). If not (B) will received punishment (each time) The punishment: The fee to join marketing activities from suggestion of (A) Note: The fee less than 200K (each time), not cumulative, valid for 15 days. Finally: If (B) want to cancer the agreement, (B) will sent back to (A) YM T-shirt and a marketing book (suggestion from (A) and the price less than 300K)
- 8. Awareness Engagement Advocacy Time 3 days 5 days 2 days Objective 1500 TCs aware the challenge 150 YM T-Shirts ordered Announced the results to 300 participants Message Challenge or be challenged Let's accept the challenge Real challenge begins Key hook FB Social media Social media Budget 3 milion 1 milion 1 milion Evaluation Social media report Sales report Social media report Plan Objective 150 YM T-Shirts odered 1500 TCs aware the challenge TOP: YM T-Shirts is represent for young people love marketing
- 10. THANK YOU