BlueSnap experts share the secrets to optimizing international payments and growing your business by increasing your sales and reducing your costs. Learn more in the on-demand webinar at www.bluesnap.com

1. WEBINAR
| 1
Cross-Border
Payments & Coffee
WEBINAR

2. WEBINAR
Meet Our
Panelists
Nikhita Hyett
Managing Director of Europe
Prefers an Americano
Rachel Trueblood
SVP, Marketing & Strategic Partner Management
Takes her coffee iced and super sweet
2

3. WEBINAR
What Are
Cross-Border
Payments?
3

4. WEBINAR
$250T
Total cross-border payments
by 2027
2.1B
Global digital
consumers in 2021
57%
Of online shoppers purchase
from international businesses
Cross-Border Opportunities
4

5. WEBINAR
The Key to
Global Success
5
Increase Sales
Reduce Costs

6. WEBINAR
Increasing
Global Sales
Increasing International Authorization Rates
Reducing International Checkout
Abandonment
6

7. WEBINAR
Increasing
Global Sales
20%
90 or more are authorized
5%
81% - 90%
Where do you process payments from
international customers?
12%
Under 40% are authorized
12%
41% - 60%
17%
I61% - 70%
11%
71% - 80%
23%
I don’t know my international
payment authorization rate
7
40% of companies surveyed reported
an international payment authorization
rate of 70% or less

8. WEBINAR
Match the issuing
bank with the
acquiring bank
Match the
customer country
with the processing
country
Match the issuing
currency to the
acquiring bank
3% - 12% Increase in Sales
Increasing International
Authorization Rates
8

9. WEBINAR
Retry Logic Failover
Up to 5% Increase in Sales
Increasing International
Authorization Rates
9

10. WEBINAR
10
BlueSnap Intelligent Payment Routing
is a proprietary algorithm that routes
transactions based on a number of factors
for the highest likelihood of approval.

11. WEBINAR
Customer Success
5.0
Challenge: Multiple geographies, international compliance and regulatory
issues, low authorization rates​
Results with BlueSnap: Improved authorization rates
and reduced cross-border
“When we considered vendors this time around, we wanted a company
that would be a true collaborative partner that we could go the distance
with, and BlueSnap fit the bill.”​
Barry Schofield, VP, Corporate Finance & Treasurer, Outbrain
11

12. WEBINAR
75.6%
Global cart
abandonment rate
20%
Shoppers abandon
checkout if it is not in
their language
56%
Of companies do not offer
global shoppers' preferred
payment methods
Reducing Checkout
Abandonment
12

13. WEBINAR
Payment Method
Choices Vary Greatly
1
2 3
1. United States:
2. Netherlands:
3. Germany:
13

14. WEBINAR
11%
0% of revenue
2%
41% - 50% of revenue
12%
I don’t know
4%
31% - 40% of revenue
18%
11% - 20% of revenue
48%
1% - 10% of revenue
5%
21% - 30% of revenue
Increasing Sales
How much international revenue do you
estimate your company has lost because
your international payment processing
vendors do not offer the right payment options?
14
Almost half (48%) estimate they’ve lost
up to 10% of their international revenue
because their payment processing vendors
do not offer the right payment options

15. WEBINAR
Local
Currencies
Local
Languages
Local
Payment
Methods
Reduce Checkout Abandonment
15

16. WEBINAR
16
With 100+ local currencies and 110+
local payment types, including popular
eWallets, BlueSnap supports sales in
more than 200 geographies.

17. WEBINAR
Reducing Costs
Decreasing Fees
Reducing Technical and Operational Debt
17

18. WEBINAR
Reducing Costs Associated
with Global Sales
26%
In the country where the
customer is located
68%
In the country where
my business is located
6%
I don’t know
Where do you process payments from
international customers?
18
68% of respondents are potentially
paying unnecessary cross-border fees by
processing payments where their business
is headquartered rather than where the
customer is located

19. WEBINAR
Local
Acquiring
Reducing Costs Associated
with Global Sales
19
Cross-border fees can add an additional
1% on top of the interchange fees you
are already paying.

20. WEBINAR
20
BlueSnap offers local acquiring in 47
countries to help you reduce avoidable
cross-border fees.

21. WEBINAR
25%
Of all development time is
spent on technical debt
60%
Of CIOs estimate their spend
on tech debt has increased
over the last 3 years
30%
Of technology leaders cite
technical debt as the challenge
that worries them most
Reducing Costs
21

22. WEBINAR
Reducing Costs Associated
with Global Sales
49%
2-3
18%
4-5
13%
6 or more
How many payment processors do you
use in order to support international
sales/payments?
22
20%
1
How many payment processors
do you use in order to support
international payments?

23. WEBINAR
Global
Payment
Partner
Unified Global
Reporting
Reducing Costs Associated
with Global Sales
23

24. WEBINAR
24
With BlueSnap, you get a single integration
with everything you need to sell globally
built in.

25. WEBINAR
The Key to Global Success
25

26. WEBINAR
Customer Success
5.0
Challenge: Strain of multiple payment providers needed for offering local
payment types and local acquiring​
Results with BlueSnap: A single integration with BlueSnap had
everything they needed built in, eliminating technical debt while
supporting sales growth
“From a company perspective, a single payment integration is great. You
do it once, and then you can choose to use a lot of different payment
solutions with BlueSnap.”
Astrid Ruymbeke, CFO of Arbonne
26

27. WEBINAR
The Key to Global
eCommerce Success
Local
Acquiring
Local
Currencies
Local
Payment
Methods
Local
Languages
27

28. WEBINAR
www.bluesnap.com
THANK YOU
28