1. FITTskills - International Marketing
Project Evaluation Grid
Evaluator Instructions
- Review the project requirements and grade accordingly
- Use whole numbers when assigning marks
- Type in marks and comments (do not print evaluation sheet
and then handwrite marks and comments)
- Provide constructive and positive comments
Course Code IMK60029
Evaluation
Results
77/85
Student FITT id#: 309493 2nd Student FITT id# (if applicable):
This Project has been marked by a CITP
Content
Assigned
Mark
Possible
Mark
Evaluator Comments
Executive Summary 4 5 Quite good in terms of coverage.
Description of Product or
Service
10 10 Very good.
Rationale for Selection of
Country and/or Market
9 10
Good, but some of this information should
ideally have been presented in later
sections, particularly in Logistics.
Market Entry Rationale 9 10
Good, but repeats information from earlier
sections. Could be shorter and easier to
understand with some careful editing.
Legal/Political/Cultural Impact 10 10 Good.
International Marketing
November 2009
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2. FITTskills - International Marketing
Project Evaluation Grid
Content
Assigned
Mark
Possible
Mark
Evaluator Comments
Rationale for Pricing and
Promotional Mechanisms
10 10
Very good although, as before, some
information would have been better placed
in other sections.
Rationale for Logistics
Mechanisms
9 10
Quite good, allowing for some logistics
discussion that was included in earlier
sections.
Conclusion and Action Plan 4 5
Quite a good conclusion, although the
SWOT diagram would have been better
placed in an earlier section or in an
appendix.
Overall Format of the Plan
12 15
Quite well thought out. The structure is
confused and materials are often placed in
the wrong section or repeated
unnecessarily.
Organization, presentation,
accuracy of information,
identified source of each
picture, table and/or graph,
ability to demonstrate
knowledge, grammar/spelling
Evaluation Results 77 85
Additional Comments
International Marketing
November 2009
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