Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Biz.101

504 views

Published on

Basic of Creating a Biz Case for incubation at IISC Bangalore Dec 2008

  • Be the first to comment

  • Be the first to like this

Biz.101

  1. 1. Creating a Product Biz K. Jagannath Rao [email_address]
  2. 2. The Biz Triangle Technology Products Markets Finance
  3. 3. Life Cycles <ul><li>Technology </li></ul><ul><li>Products </li></ul><ul><li>Markets </li></ul>Adoption Segmentation Demograhics Psycho metrics
  4. 4. Finance <ul><li>Capital & Cashflow </li></ul><ul><li>Projected Income Statement </li></ul>Revenue Year 1 Year 2 Year 3 Year 4 Year 5 CGS GM R&D SG&A OE Sundry Interest PBT Volumes Total Cost FC VC TC BEP Ratios
  5. 5. Sales <ul><li>TAM/SAM </li></ul><ul><li>Acquisition </li></ul><ul><li>Channels </li></ul><ul><li>Retentation </li></ul>Probability X Volume
  6. 6. Key Lessons <ul><li>Fuzzy Front End </li></ul><ul><li>Product Specifications </li></ul><ul><li>Market Strategy </li></ul>idea Biz plan project A B C GM % % Market 0 1 2 3 -3 -2 -1 need rel ship 40% 25% 35% Define Specification Understand Customer Define Customer
  7. 7. Back to Basics - Biz Triangle Technology Products Markets <ul><li>Challenges </li></ul><ul><li>Fuzzy front-end </li></ul><ul><li>Customer acquisition </li></ul><ul><li>Managing overall costs </li></ul>Finance
  8. 8. Operations <ul><li>Product Management </li></ul><ul><li>Strategy </li></ul><ul><li>Schedules </li></ul><ul><li>Engineering </li></ul><ul><li>Productivity & Effiiciency </li></ul><ul><li>Quality & Process </li></ul><ul><li>HR </li></ul><ul><li>Finance </li></ul><ul><li>Infrastructure </li></ul><ul><li>Risk management </li></ul>
  9. 9. Jagan’s Ten Steps <ul><li>What have you identified as the Opportunity? </li></ul><ul><li>Who are the Stake Holders & Players? </li></ul><ul><li>Who is your customer and what is the revenue flow? </li></ul><ul><li>What is your product & differentiation value? </li></ul><ul><li>How will your customer measure your value? </li></ul><ul><li>What is your Business architecture model? </li></ul><ul><li>What is your Go To Market Strategy? </li></ul><ul><li>What is your customer centric approach to expanding your product? </li></ul><ul><li>How will you keep a running lead against other entrants? </li></ul><ul><li>What do you need to execute? </li></ul>Save your time and money : One or Two liner answers to each
  10. 10. Biz Qualifier Investment Time Frame Cash cycle Rev forecast GTM Key Technology/IP Market Size Target Customer Customer Value USP Product Opportunity
  11. 11. Product Overview <ul><li>Name </li></ul><ul><li>Category: Everyday Communication </li></ul><ul><ul><li>Competitive Feature 1 </li></ul></ul><ul><ul><li>Competitive feature 2 </li></ul></ul><ul><ul><li>Competitive feature 3 </li></ul></ul><ul><ul><li>Competitive Feature 1 </li></ul></ul><ul><ul><li>Competitive feature 2 </li></ul></ul><ul><ul><li>Competitive feature 3 </li></ul></ul><ul><ul><li>Competitive Feature 1 </li></ul></ul><ul><ul><li>Competitive feature 2 </li></ul></ul><ul><ul><li>Competitive featuer4 </li></ul></ul><ul><ul><li>Competitive feature </li></ul></ul><ul><li>Why we win: </li></ul><ul><li>X </li></ul><ul><li>Y </li></ul><ul><li>Z </li></ul><ul><li>T </li></ul><ul><li>U </li></ul><ul><li>V </li></ul><ul><li>W </li></ul>Competitor Models X Y <ul><li>Status </li></ul><ul><li>Cost </li></ul><ul><li>Features3-GSM </li></ul>Avg. ’09 ASP Avg. ’09 CPU Avg. ’09 GM % ‘ 09 GM $M Launch date Feb 09 On-Time Differentiated GM$ CURRENT STATUS* Orig Plan Current View Feb 09 $183 $147 $39.5 20% Market Segments: Lifetime Units 1M $183 $147 $39.5 20% Z <ul><li>Status </li></ul><ul><li>Cost </li></ul><ul><li>Features3-GSM </li></ul><ul><li>Status </li></ul><ul><li>Cost </li></ul><ul><li>Features3-GSM </li></ul>
  12. 12. Roadmap H1-09 H2-09 H1-10 H2-10 $x $x $x $x $x $x $x $x
  13. 13. Product Architecture Core Platform Core Platform Core Platform Core Platform Input Input Input Output Output Output User I/F User I/F User I/F System I/F System I/F System I/F
  14. 14. Implementation Strategy Buy / Build / Partnership Scaling – Volumes, Features Goto Market

×