Using Twitter To Drive Traffic

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You have a Twitter account but now what do you do? What do you tweet about? How do you tweet and get your followers to visit your store?

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Using Twitter To Drive Traffic

  1. 1. Using Twitter To Bring Traffic To Your Websites<br />Brought to you by:<br />@ShawnaFennell<br />
  2. 2. www.TwitterForBusinessBook.com<br />
  3. 3. WHAT AM I DOING NOW?<br />Help people create online stores using Yahoo<br />Yahoo! Small Business Partner<br />Speaker <br />Host of Ecom Experts<br />Author<br />Mommy<br />www.TwitterForBusinessBook.com<br />
  4. 4. WHAT IS TWITTER?<br />www.TwitterForBusinessBook.com<br />
  5. 5. #1 Word Used In 2009?<br />Twitter<br />#2 – Obama<br />2008 Winner - Change<br />www.TwitterForBusinessBook.com<br />
  6. 6. Holidays With Social Media<br />60% Will use social media tofind coupons and sales<br />53% Research Gift Ideas<br />52% Check the gift wish lists of friends & families<br />www.TwitterForBusinessBook.com<br />Source: Emarketer http:// www.emarketer.com/Article.aspx?R=1007378<br />
  7. 7. Checking Twitter Everywhere<br />www.TwitterForBusinessBook.com<br />Source: Emarketer http://www.emarketer.com/Article.aspx?R=1007352<br />
  8. 8. TWITTER FOR BUSINESS<br />Connect with your customers<br />Build customer loyalty<br />Increase brand awareness<br />Increase sales<br />Drive HUGE Amounts of Traffic<br />www.TwitterForBusinessBook.com<br />
  9. 9. There is a Catch<br />www.TwitterForBusinessBook.com<br />
  10. 10. CONNECT WITH CUSTOMERS<br />www.TwitterForBusinessBook.com<br />
  11. 11. BUILD LOYALTY<br />www.TwitterForBusinessBook.com<br />
  12. 12. BUILD BRAND<br />www.TwitterForBusinessBook.com<br />
  13. 13. BUILD TRAFFIC<br />www.TwitterForBusinessBook.com<br />
  14. 14. INCREASE SALES<br />www.TwitterForBusinessBook.com<br />
  15. 15. FOLLOW THE LEADER<br />www.TwitterForBusinessBook.com<br />
  16. 16. INVITATION<br />www.TwitterForBusinessBook.com<br />
  17. 17. TRANSPARENCY<br />www.TwitterForBusinessBook.com<br />
  18. 18. FUNNY<br />www.TwitterForBusinessBook.com<br />
  19. 19. OH MY!<br />www.TwitterForBusinessBook.com<br />
  20. 20. Bring On The Twitter Traffic!<br />Set Up The Right Way<br />www.TwitterForBusinessBook.com<br />
  21. 21. 1 CHOICE BRAND<br />www.TwitterForBusinessBook.com<br />
  22. 22. SHAWNA BRAND<br />www.TwitterForBusinessBook.com<br />
  23. 23. BIO<br />Give people a reason to follow you<br />Use keywords<br />Sell yourself – But not too hard<br />Be REAL<br />www.TwitterForBusinessBook.com<br />
  24. 24. PICTURE<br />We want to do business with real people<br />Images speak volumes<br />Do not leave the default image<br />Be REAL<br />www.TwitterForBusinessBook.com<br />
  25. 25. DESIGN<br />Change the default<br />Look for Free Twitter Backgrounds<br />Search “twitter background template”<br />Istock.com - Great Resource<br />www.TwitterForBusinessBook.com<br />
  26. 26. MONITOR SIZE / RESOLUTION<br />800X600<br />www.TwitterForBusinessBook.com<br />
  27. 27. MONITOR SIZE / RESOLUTION<br />1024x768<br />www.TwitterForBusinessBook.com<br />
  28. 28. MONITOR SIZE / RESOLUTION<br />1280x1024<br />www.TwitterForBusinessBook.com<br />
  29. 29. MONITOR SIZE / RESOLUTION<br />1600x1200<br />www.TwitterForBusinessBook.com<br />
  30. 30. WHO IS YOUR CUSTOMER?<br />www.TwitterForBusinessBook.com<br />
  31. 31. Bring On The Twitter Traffic!<br />Time For Tweeting<br />www.TwitterForBusinessBook.com<br />
  32. 32. WHAT ARE YOU DOING?<br />Link to blogs you read<br />Provide great quotes<br />Offer Coupons<br />Ask Questions<br />Hold contests<br />www.TwitterForBusinessBook.com<br />
  33. 33. Twitter Is Like Dating<br />www.TwitterForBusinessBook.com<br />
  34. 34. BE ENGAGING<br />What one thing do you want to accomplish today? This week? <br />If you could do anything, what would it be? <br />What's your best tip for (?your business?)?<br />What trick would you love to teach your pet? <br />What is your dog thinking?<br />www.TwitterForBusinessBook.com<br />
  35. 35. RETWEET – OFTEN!!<br />Gain new followers<br />Get some RT love<br />Pass on GREAT information<br />www.TwitterForBusinessBook.com<br />
  36. 36. Bring On The Twitter Traffic!<br />GIMME TOOLS!!<br />www.TwitterForBusinessBook.com<br />
  37. 37. TWITTER TOOLS<br />Start using them right away<br />Automate, Automate, Automate<br />Work Smarter Not Harder<br />www.TwitterForBusinessBook.com<br />
  38. 38. TWEET DECK<br />My fave<br />Sort<br />Search<br />Track Keywords<br />Keep your sanity <br />www.TwitterForBusinessBook.com<br />
  39. 39. www.TwitterForBusinessBook.com<br />
  40. 40. www.TwitterForBusinessBook.com<br />
  41. 41. SOCIAL TOO<br />Great for automatically deleting spammy Direct Messages<br />AutoFollow<br />Auto Unfollow<br />www.TwitterForBusinessBook.com<br />
  42. 42. TWITTERFEED<br />Blog Will Feed Directly Into Your Twitter<br />Every time you post blog – Tweet Automatically<br />www.TwitterForBusinessBook.com<br />
  43. 43. TWEETLATER<br />Automatically Follow<br />Automatically UnFollow<br />Schedule Tweets<br />www.TwitterForBusinessBook.com<br />
  44. 44. HootSuite<br />RSS Feed<br />Brand Monitoring<br />Scheduled Tweets<br />Tracking<br />FREE<br />www.TwitterForBusinessBook.com<br />
  45. 45. Twitter For Business Kit<br />@ShawnaFennell<br />www.TwitterForBusinessBook.com<br />

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