In the past few years we’ve witnessed bottom-up social movements like the Arab Spring and Occupy Wall Street, the rise of community-based companies like Facebook and Red Hat, and the ever-flattening landscape of business, government, and society. These social revolutions prove that we’re operating in a new kind of environment. We’re playing in the social era — an era in which rigid, bureaucratic structures are fast losing ground to nimble, grassroots movements driven by purpose. Communities are replacing authority. Culture is more important than hierarchy. And innovation - not uniformity - is the asset worth striving for. The groups that succeed in this social era work like movements: they produce contagious content, share cultural practices, connect partners, and work from bold purpose. Through this approach, community-based 21st century organizations are changing the world. Join New Kind for an introduction to strategies and tools that will help you and your organization make the most of the social era.

1. August 9, 2012
How to
thrive in the
Social Era
Matthew Muñoz, Chief Design Officer and Partner
Nation Hahn, Director of Engagement
New Kind Elizabeth Atkins, Relationship Manager

2. Matthew Muñoz
Partner and
Chief Design Officer
@matthewmunoz
Nation Hahn
Director of Engagement
@nationhahn
Elizabeth Atkins
Relationship Manager
@ElizGraceAtkins

3. Hello!

4. Key New Kind Facts Headquartered: Raleigh, North Carolina
Founded: February, 2009
Clients in many industries:
> National and State Government
> Economic Development / Think Tanks
> Entertainment / Hospitality
> Technology
> Arts / Museums
> Banking
> Insurance
> Education

5. We understand you’re here representing
these organizations —
• Councils for International Visitors
(like IAC of North Carolina)
• National program agencies
• State Department
• Others?

7. We understand that you are...
working to strengthen global awareness
by hosting exchanges and programs.

8. We understand that you are...
working to strengthen global awareness
by hosting exchanges and programs.
You’re busy keeping the lights on...
and it’s hard to take advantage of new
technologies and digital platforms

9. We live in the
social era

10. We live in the
social era

11. We live in the
social era
where groups of people
can make the most
impact.

13. people use technology
to make human connections

14. people use technology
to make human connections
people find others

15. people use technology
to make human connections
people find others
who share a common passion

16. people use technology
to make human connections
people find others
who share a common passion
people have a greater power
to amplify their message

17. people use technology
to make human connections
people find others
who share a common passion
people have a greater power
to amplify their message
ideas rarely belong to one person,

18. people use technology
to make human connections
people find others
who share a common passion
people have a greater power
to amplify their message
ideas rarely belong to one person,
they are owned and changed by many

19. the first internet revolution — access
people find choice
INFORMATION

20. the second internet revolution — create
people find a voice
INFORMATION
INFORMATION INFORMATION
INFORMATION

21. today’s internet revolution — connect
people find each other

22. For organizations, the social era means:
Higher expectations for Better work together
those in power • movements and evangelists
• accountability • contagious conversation
• transparency
• dialogue Globalization changes the
• legitimating authority landscape
• political will • rapid change
• civil mandates • everything happens 24/7
• increased competition
• global coordination
• global reach

23. What does this
social era
mean to you?

25. Our GOAL for today

26. Our GOAL for today
Show you ways of thriving in the
social era.

27. Our GOAL for today
Show you ways of thriving in the
social era.
Show that this era creates new
opportunities for your
organization.

28. Examples

29. Obama election

30. Charity: Water

31. Micro-finance

32. What do these examples have
in common?

33. They all... Work from
bold purpose

34. They all... Work from
bold purpose
Identify partners

35. They all... Work from
bold purpose
Create contagious
content
Identify partners

36. They all... Work from
bold purpose
Create contagious
content
Share practices
Identify partners

37. Thriving in the social era
means...
Work from bold purpose To set direction
Identify partners To create networks
Create contagious content To spark conversation
Share practices To establish culture

38. Thriving in the social era
means...
Work from bold purpose To set direction
Identify partners To create networks
Create contagious content To spark conversation
Share practices To establish culture

39. Thriving in the social era
means...
Work from bold purpose To set direction
Identify partners To create networks
Create contagious content To spark conversation
Share practices To establish culture

40. Thriving in the social era
means...
Work from bold purpose To set direction
Identify partners To create networks
Create contagious content To spark conversation
Share practices To establish culture

41. Step 1

42. BELIEF
Step 1
Work from bold purpose

43. BELIEF ACTION
you can do that through...
Crafting a provocative purpose
statement,
or
Simplifying your organizational
mission into one sentence,
and
Describe your vision of the future
into one sentence.

44. BELIEF ACTION IMPACT
and it will create...
> A clear direction
> A clear description of your mountaintop
> A sense of shared purpose
> Unity and camaraderie within the community
> Ownership
> Vested interest in the organization’s success
> Enthusiastic support from inspired individuals

45. Our examples
worked from bold purpose

46. Obama election

48. Poverty is unnecessary.
- Muhammad Yunus _

49. How do you
work from bold purpose
to set direction?
> Do you have a provocative purpose,
mission, or vision statement?
> Is it repeatable and memorable?
> How often do you explicitly state how
your day-to-day activities support
your purpose?

50. Step 2

51. BELIEF
Step 2
Identify partners

52. BELIEF ACTION
you can do that through...
Finding people who share your
passion
or
who complement your purpose,
for example
social media influencers, journalists,
partner organizations

53. BELIEF ACTION IMPACT
and it will create...
> A network or community, that can work
together with you to achieve your purpose
> A diversity of perspectives which help you
tackle challenges in different ways
> Interdisciplinary collaboration

54. Our examples
identify partners

55. Obama election

60. How do you
identify partners
to create a network?
> Who are your partners?
> How do you connect them?
> What platforms or technologies do you use?
> What benefits have you seen from your
partners collaborating?

61. Step 3

62. BELIEF
Step 3
Create contagious content

63. BELIEF ACTION
you can do that through...
stories
symbols
airwaves
open source content

64. BELIEF ACTION IMPACT
and it will create...
> An emotionally engaged audience
> Earned attention
> A network effect
> Evangelists among the community

65. Our examples
created contagious content

67. Charity Water
4. produce contagious content

68. The story of Rachel
http://www.youtube.com/watch?v=nC_vXAF-pBM&feature=results_video

70. How do you
create contagious content
to spark conversation?
> What content could you create?
> What content could you curate?
> How do you share content?
> Who sees your content?

71. Step 4

72. BELIEF
Step 4
Share practices

73. BELIEF ACTION
you can do that through...
Creating community guidelines
and
Articulating and living
your values

74. BELIEF ACTION IMPACT
and it will create...
> Shared practices
> Shared understanding
> Common culture
> Clear boundaries of what is acceptable
and what isn’t
> United way of working together

75. Our examples
share practices

76. “Yes We Can” video
http://www.youtube.com/watch?v=1yq0tMYPDJQ

77. 2. share cultural practices
Charity Water
> Water changes everything
> Giving Water vs. Receiving Gifts

78. “We shall follow and advance
the four principles of Grameen Bank:
Discipline, Unity, Courage and Hard work
in all walks of our lives.”

79. How do you
share practices
to establish culture?
> Does your community have a shared
understanding of how to work together?
> Does your community have an expectation of
what behavior is acceptable and what isn’t?

81. Our GOAL for today

82. Our GOAL for today
Show you ways of thriving in the
social era.

83. Our GOAL for today
Show you ways of thriving in the
social era.
Show that this era creates new
opportunities for your
organization.

84. Thriving in the social era
means...
Work from bold purpose To set direction
Identify partners To create networks
Create contagious content To spark conversation
Share practices To establish culture

85. Thriving in the social era
means...
Work from bold purpose To set direction
Identify partners To create networks
Create contagious content To spark conversation
Share practices To establish culture

86. Thriving in the social era
means...
Work from bold purpose To set direction
Identify partners To create networks
Create contagious content To spark conversation
Share practices To establish culture

87. Thriving in the social era
means...
Work from bold purpose To set direction
Identify partners To create networks
Create contagious content To spark conversation
Share practices To establish culture

88. They all... Work from
bold purpose
Create contagious
content
Share practices
Identify partners

89. Thank you!
Matthew Muñoz Nation Hahn Elizabeth Atkins
Partner and Director of Relationship Manager
Chief Design Officer Engagement @ElizGraceAtkins
@matthewmunoz @nationhahn
matt nation atkins
@newkind.com @newkind.com @newkind.com