13. Customers Like To Do 3 Things Online Share Ideas“Let’s improve the next product or service together” Share Product Knowledge“Here is what I know…hope it helps you” Help Peers With Problems“I had the same problem, here is what I did”
15. Our audience is people who drive cars and who buy cars. People don’t trust corporations as much as they used to. They trust third-party experts, and people like themselves. Scott Monty Ford Motor Company January 2011 http://www.ft.com/cms/s/0/b79c6b62-1da7-11e0-aa88-00144feab49a,s01=1.html
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17. She Influences Opinion About Your Brand Do you know her reach? Do you know how to reach her? Are you sure she’s worth your attention?
21. Key: Integrated Communication Social media is not stand-alone or a separate activity Long-term activity and resource commitment Integral to your marketing and communication mix Integral to the success of your efforts