Deck used in presentation at MIPAA The New Influencers, London March 29, 2011.

1. It’s A New Game MIPAA Social Media Workshop London: March 29, 2011 Neville Hobson @jangles www.nevillehobson.com #mipaa

3. http://www.facebook.com/VauxhallAmpera

4. http://www.flickr.com/photos/15807254@N08/5357420454/in/photostream/

5. http://www.flickr.com/photos/hunteeer/5370577225/in/pool-24833696@N00/

6. http://www.flickr.com/photos/travelinlibrarian/5146248164/in/pool-24833696@N00/

11. http://www.edelman.com/trust/2011/

12. http://www.edelman.com/trust/2011/

13. Customers Like To Do 3 Things Online Share Ideas“Let’s improve the next product or service together” Share Product Knowledge“Here is what I know…hope it helps you” Help Peers With Problems“I had the same problem, here is what I did”

14. http://www.thefordstory.com/

15. Our audience is people who drive cars and who buy cars. People don’t trust corporations as much as they used to. They trust third-party experts, and people like themselves. Scott Monty Ford Motor Company January 2011 http://www.ft.com/cms/s/0/b79c6b62-1da7-11e0-aa88-00144feab49a,s01=1.html

17. She Influences Opinion About Your Brand Do you know her reach? Do you know how to reach her? Are you sure she’s worth your attention?

19. Understand Who to Pay Attention to

20. Engagement Points

21. Key: Integrated Communication Social media is not stand-alone or a separate activity Long-term activity and resource commitment Integral to your marketing and communication mix Integral to the success of your efforts

22. http://www.youtube.com/watch?v=6Cf7IL_eZ38&hd=1

23. Thank You