Bauer Media would be well-suited to distribute the magazine AfroVibe because they have experience successfully publishing over 600 magazines globally, reaching a variety of audiences. Bauer does not currently publish an Afrobeat and Grime magazine targeting young people, representing an opportunity for both the magazine and Bauer. Distributing through Bauer would provide benefits like leveraging their sale or return model, expertise targeting the relevant audience, and access to platforms like social media and Bauer's website to help launch and appeal to younger readers. As the first magazine of its genre, AfroVibe would face no direct competition for Bauer to promote.