33. āWhat we doā and āwhat we seeā is in 2 diļ¬erent
places.
The metaphor of āmouse + pointerā creates small
brain friction.
We need ābrain CPUā just to work with a
desktop.
43. Yes, I know. Itās a bit of a fad.
But itās also a sign that UX design is losing the
metaphors, and accepting its own language.
(The screen is ļ¬at. Accept it.)
Step 2: ļ¬at webdesign
57. ā£ location based -> geofences
ā£ movement
ā£ sensor (heart rate, pulse...)
ā£ context based (calendar + traļ¬c: Google Now)
Context-aware devices.
The action is the button
58. UX design is coming of age.
UX design will be about using the context to
deļ¬ne actions.