2. URBAN
REACH
RURAL
REACH
URBAN REACH :
• WALL WRAP AND OUTDOORS ACROSS INDIA.
• 148 MALL ACTIVATIONS ACROSS 4 ZONES
• HOUSEHOLDS RESEARCH & SAMPLING
• CSR ACTIVITIES
• RWA IN TOP 100 SOC ACROSS ALL METROS
• VERTICAL DIGITAL SCREEN (2100) AT RAILWAY STATION
TICKETING COUNTER PAN INDIA.
• 125 PLUS GOLD GYMs PAN INDIA.
• CONTENT CREATION & MONETIZATION
• PAN INDIA AC VOLVO WRAP BUS BRANDING.
• PAN INDIA CAB/ AUTO BRANDING
• PAN INDIA MULTIPLEX & SINGLE SCREEN
• MORDERN TRADE & DEALERS BOARD. DTD & SAMPLING
• SCHOOLS & COLLEGE ACTIVATION
• IN FILM ACROSS LANGUAGES
RURAL REACH :
• 258 MELA’S, JATRA’S ACROSS INDIA
• FOLK & REGIONAL ARTIST BANDS
• WALL PAINTING TRADITIONAL / DIGITAL
• HOUSEHOLDS RESEARCH & SAMPLING
• SCHOOLS CONTACT PROGRAMME & COLLEGES ACTIVATION
• HAAT BAZAAR & GRAM PANCHAYATS
• RURAL SPORTS & EVENTS ACROSS INDIA
• REGIONAL FESTIVALS & TEMPLE ACTIVATION
• ASHA’S & AGANWADI ACROSS INDIA
• CSR PROGRAMME IMPLEMENTATION ACROSS INDIA
• TRADE & INFLUENCER MARKETING
• STREET PLAY ACROSS INDIA WITH HYPERLOCAL REGIONAL
TROUPE
• 9000 INDIA ATMs AVAILABLE PAN INDIA.
• CONCEPTS CREATION & REGIONAL MUSICAL SHOWS
4. URBAN
REACH
RURAL
REACH
USP OF THE REACH
• THE REACH A DIVISION OF GAON CONNECT VENTURES PVT LTD WAS STARTED IN THE YEAR 2015,
WITH AN OBJECTIVE TO TAKE THE BRANDS TO THE CONSUMERS.
• THE REACH is the brain child of Mr. Omprakash Tiwari, A Post Graduate in Advertising from Symbiosis
Institute of Management Pune, He has worked across media house for 16 Yrs. With an experience across
Platforms and channels like INDIA TODAY – RED FM, Business Standard, DNA, ZeeTv, Sony Tv, Raj Tv,
Fakth Marathi, Dabang Tv and Prasarbharti, Prasar Bharti was his last job where he was heading sales for
Doordarshan Channels and All India Radio Station.
• AFTER THIS EXPERIENCES ONE THING THAT HE REALISE WAS THAT ALL FORMS OF MEDIA ARE VERY SIMPLE AND
VANILA FORM, IT TAKES THE BRAND COMMUNICATION TO THE CONSUMER, BUT DOESN’T HELP THE CONSUMER
AND THE SOCIETY TO DIFFERENTIATE BETWEEN 2 PRODUCTS OF SAME CATEGORY, ADVERTISING HAS TO BE A SOCIAL
CAUSED ORIENTED, IT SHOULD NOT ONLY PROMOTE BUT EDUCATE THE CONSUMER & MASSES ABOUT THE
PRODUCT AND THE NEED FOR IT.
• SO THE REACH WAS STARTED WITH A VISION TO HAVE A CONNECT WITH THE
SOCIETY, EDUCATING THEM AND MAKE THEM A RESPONSIBLE CITIZEN, THROUGH
ADVERTISING MEDIUM.
5. URBAN
REACH
RURAL
REACH
USP OF THE REACH
• We at THE REACH are different from others in following ways.
1. WE Prefer Social CSR ads wherein not only the brands are promoted on Outdoors
sites but we go one step further and add-on a Social beneficial element at the site
which help the society. For eg when a water purifier Ad is there we make sure
that through activation and brand placement at the site we make the locality
aware about water borne diseases and how to prevent it.
2. We Work in Tandem with the Local Authorities / Nagar Palika and take care of
basic cleanliness drive, Education drive, Malnutrition drive, Tree Plantation drive,
Policemen Raincoat, maintaining the Civic boards etc This are all taken care at
our expenses, this is what we as a duty towards society render this activity
through our NGO Vimla Devi Foundation
6. URBAN
REACH
RURAL
REACHSchool/ College Activations/ Rural / Urban / CSR
Star Union Diachi - SCP – June 2017 Good Year Tyre - SCP – CSR – AUG 2016 HUL School Contact Programme – Oct 2015
Star Union Diachi - SCP – June 2017 Good Year Tyre - SCP – CSR – AUG 2016 Good Year Tyre - SCP – CSR – AUG 2016
7. URBAN
REACH
RURAL
REACHActivations / Video on Wheels / Moving Visibility
HDFC Van Activity Punjab & Rajasthan – April 2018 LED Bulb distribution activity – April 2017 Pandharpur Jatra – SBI Life – July 2017
Camlin Pencils SCP – Pune & Mumbai - March 2018 HDFC Lite App download – Activity – May 2018 M&M Bolero Activity Farmers convention – Jan18
8. URBAN
REACH
RURAL
REACHStreet Plays / Folk Artist / Nukkad Natak across India
Gondhal Folk Artist – Kuposhan PatnatyaStreet Play – Kuposhan Patnatya
Nautanki / Swanngg Folk ArtistStreet Play – Swachh Bharat Abhiyan Jagruti Ujjwala Yojna ground Activation
Ujjwala Yojna ground Activation
9. URBAN
REACH
RURAL
REACHDTD Promotions / Research / Sampling / Joggers Park
Adani Fortune Oils Door To Door – U.P – May 2016 Dawat Basmati Rice – Door to Door – NCR – June 2016 Adani Fortune Oils Door to Door – Sept 2017
Prabhat Milk – Market Activations – Dec 2017 Fena – Retailers & Consumer Sampling – Aug 2017 Vivo Diabetic Oil Joggers Park activity – Nov 2017
10. URBAN
REACH
RURAL
REACHDTD / Corporate Activations/ Haat / Research / Demo & Sampling
Park Avenue – Corporate Park Activation – Aug 2017 Mahindra Leeds Generation Activity – Dec 2017 Fena Detergent – DTD & Sampling – Sept 2017
Pepsi Revive Corporate Park Activation – May 2017 Ghadi – HAAT Activation – Feb 2016Fortune – HAAT Activation – April 2016
12. URBAN
REACH
RURAL
REACHRegional Melas / Trade Fairs / Entertainment Mela’s / Jatra
Mela – Stall Activity for Himani Navratna Oil Mela – Entertainment Zone branding for Sunfeast Marie Mela – Theatre TVC telecast for Navratna
Mela – Movie branding / In Film opportunityMela – Games Stall for Engagement of TG
13. URBAN
REACH
RURAL
REACHRegional Melas / Trade Fairs / Entertainment Mela’s / Jatra
Fortune Oils – Stall – Pandharpur 2017 Aug Maut ka Kuwa Branding for Colors – March 2018 Theatre Branding for Colors – March 2018
Entertainment Zone Branding for Colors – Apr 2018 Washing Zone Branding for Ghadi – Aug 2017 Colors Serial Launch Activity – Nov 2017
92. THANK YOU
Come and Join Hands with The Reach and
lets not only take the brands to the
consumer but Educate them and make
them Socially Literate and aware
