1. Increasing Company Awareness in the Local Community

2. Overview
Proposing a marketing strategy to connect
customers in the Tampa Bay area with a
local marine store.

3. Benefits to the company
● Expanding customer basis
● Increasing online business
● Younger customers
● Store plan
● Increasing store traffic

4. How to expand customer basis
● 75th Anniversary of
the company
● Online retail needs
to be expanded
● Supporting local
races
● Different meet and
greets
Opposed to the groups
that are already
customers

5. Stakeholders
Owner of the Company
Store Manager
Assistant Store Manager

6. References/ Data
Local meet and greet
St Pete Paddlers
http://www.meetup.com/St-Pete-Paddlers/
Local marina Listings
Customer Population in Pinellas
County
http://www.pinellascounty.org/facts.htm
1164 commercial vessels registered in Pinellas County; 56,695 boats overall
Boat Statistics
46,969 Registered in St Pete IN 2013
http://www.stpete.org/marina/boating_and_marine_links.asp