SlideShare a Scribd company logo
A REFRESHER ON MILLENNIALS:
A GUIDE FOR LOCAL INSURANCE
AGENCIES MARKETING
presented by:
Get to Know the
Stumbling Blocks of
Marketing Insurance to
Millennials
Failure to
market on the
right platforms,
such as social
media.
-Before you will be recognized by the younger crowd,
you have to get to know where they are. Television
commercials, radio advertising, and even mail
circulars are dated, ineffective practices of the local
insurance agency market.
A Failure to recognize that
Millennials are less likely to follow
the older generations when
choosing insurance.dd heading
– New customers in insurance were just “grandfathered in”
in previous times. Young people used to follow in the
footsteps of their parents or grandparents when choosing
insurance. Millennials are highly self-reliant and are more
likely to shop for insurance on their own.
Failure of your brand when
it comes to speaking to a
Millennial crowd.
– Even if you are using the correct
marketing platforms and strategies,
if your brand is not attractive to a
crowd of Millennials, they will move
on to something more targeted at
them.
Work to Implement
Solutions to Bridge the
Gap Between Your
Insurance Brand and the
Millennial Generation
Extend an Introduction to a New Crowd in the Most Effective Way
Possible
Your initial introductions must start somewhere, but you should know
that the initial introduction of your insurance brand is perhaps the most
crucial step in Millennial marketing success. About 37 percent of
Millennials distrust big business, according to Forbes.com, so saying or
doing the wrong thing at this point in marketing could easily send this
particular bunch of consumers in a different direction. As a local
insurance agent, the odds are in your favor, however, because
Millennials do prefer to buy local.
Learn How To Become a Guest at the Proverbial Millennial Party
Make a Millennial smile with an ad or capture their attention for
more than a few seconds. This will slip your company name into
their minds. Take for example the “State Farm Is There” jingle and
the attractiveness of their commercials. They are are comical and
lighthearted. However, they are straightforward and informative at
the same time. Being a guest at the proverbial Millennial party
means that you become an element in their focus. When they think
of obtaining insurance, switching insurance companies, or even need
to just get a quote, you want an individual to recall immediately that
they were introduced to you and liked what you had to say or the
impression you made.
Takeaway
Points to
Remember
About Millennial
Marketing as a
Local Insurance
Agency
Choose to hire a professional
and experienced marketing
agency like QuoteShark to
work with you to reach the Y-
Generation. We will
collaborate with you to reach
that target audience.
Give Millennials credit where
intelligence is concerned. Skip
generic marketing ploys and
commonsensical statements. You will
offend this highly intelligent college
educated group.
There is no need to make multi-
cultural differences a part of your
advertising efforts. This young
generation is alike without regard
to cultural diversities. They may
even take offense to slight cultural
discrepancies in your advertising.
Do not be afraid of scaring away
your older customers with your
new marketing strategies. The
older generations shop for your
services in a completely different
way. Sometimes, older
generations are influenced by
Millennials who choose your
services.Add heading
Remain authentic in
every aspect. Only
use marketing
strategies that
directly reflect what
your company is and
what your brand is all
about.
1-855-667-2559

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A refresher on millennials: A guide for local insurance agencies marketing (3)

  • 1. A REFRESHER ON MILLENNIALS: A GUIDE FOR LOCAL INSURANCE AGENCIES MARKETING presented by:
  • 2. Get to Know the Stumbling Blocks of Marketing Insurance to Millennials
  • 3. Failure to market on the right platforms, such as social media. -Before you will be recognized by the younger crowd, you have to get to know where they are. Television commercials, radio advertising, and even mail circulars are dated, ineffective practices of the local insurance agency market.
  • 4. A Failure to recognize that Millennials are less likely to follow the older generations when choosing insurance.dd heading – New customers in insurance were just “grandfathered in” in previous times. Young people used to follow in the footsteps of their parents or grandparents when choosing insurance. Millennials are highly self-reliant and are more likely to shop for insurance on their own.
  • 5. Failure of your brand when it comes to speaking to a Millennial crowd. – Even if you are using the correct marketing platforms and strategies, if your brand is not attractive to a crowd of Millennials, they will move on to something more targeted at them.
  • 6. Work to Implement Solutions to Bridge the Gap Between Your Insurance Brand and the Millennial Generation
  • 7. Extend an Introduction to a New Crowd in the Most Effective Way Possible Your initial introductions must start somewhere, but you should know that the initial introduction of your insurance brand is perhaps the most crucial step in Millennial marketing success. About 37 percent of Millennials distrust big business, according to Forbes.com, so saying or doing the wrong thing at this point in marketing could easily send this particular bunch of consumers in a different direction. As a local insurance agent, the odds are in your favor, however, because Millennials do prefer to buy local.
  • 8. Learn How To Become a Guest at the Proverbial Millennial Party Make a Millennial smile with an ad or capture their attention for more than a few seconds. This will slip your company name into their minds. Take for example the “State Farm Is There” jingle and the attractiveness of their commercials. They are are comical and lighthearted. However, they are straightforward and informative at the same time. Being a guest at the proverbial Millennial party means that you become an element in their focus. When they think of obtaining insurance, switching insurance companies, or even need to just get a quote, you want an individual to recall immediately that they were introduced to you and liked what you had to say or the impression you made.
  • 10. Choose to hire a professional and experienced marketing agency like QuoteShark to work with you to reach the Y- Generation. We will collaborate with you to reach that target audience.
  • 11. Give Millennials credit where intelligence is concerned. Skip generic marketing ploys and commonsensical statements. You will offend this highly intelligent college educated group.
  • 12. There is no need to make multi- cultural differences a part of your advertising efforts. This young generation is alike without regard to cultural diversities. They may even take offense to slight cultural discrepancies in your advertising.
  • 13. Do not be afraid of scaring away your older customers with your new marketing strategies. The older generations shop for your services in a completely different way. Sometimes, older generations are influenced by Millennials who choose your services.Add heading
  • 14. Remain authentic in every aspect. Only use marketing strategies that directly reflect what your company is and what your brand is all about. 1-855-667-2559