Marketing and Advertising process in Qube cinema theaters.

1. P NAVNITH KRISHNAN

2. AGENDA
• Organization overview
• Verticals
• Revolution in cinema industry
• Qube Digital Cinema
• QCN
– Sectors
– Package
– Sales process
– Operation process
– Clients
• Theatres list
• Stars

3. ORGANIZATION OVERVIEW
• Started in the year 1986
– By senthil Kumar, Jayendra, PC Sreeram, Arun veerapan
• Brought AVID movie editing to India in the year 1986.
• Brought DTS technology toy India in the year 1995.
• Initialized QUBE of DIGITAL CINEMA in the year 2005.
• QUBE cinema network is a part QUBE digital cinema
for airing ads.

4. VERTICALS
• AVID
• DATASAT
• QUBE DIGITAL CINEMA
• QUBE CINEMA NETWORK
• MEDIA ARTIST
• JS FILMS
• ORAD
• MOVIEBUFF

5. REVOLUTION IN CINEMA INDUSTRY
• From age old film reel to digital technology
and as a result
– Reduced cost of a print
– Reduced logistics issues
– Flexibility in screening the movie
– Quality of the print sustained
– Wide releases
• Life cycle period of a movie varies from one
week to max of 4 weeks.
• Quality and the experience of cinema viewing
become more superior.

6. QUBE
• Incubated in the year 2005.
• Having control of large network of theatre all around the
world
• All theatres are networked by central qube server.
• Each screen will have dedicated server and a projector.
• Movie content are distributed through physical medium.
• Ad content are aired through satellite
• Scheduling and monitoring of ads being played are controlled
in master server.
• Play logs are generated once the campaign is finished.

7. QCN
• SECTORS
– FMCG
– CORPORATE
– MANUFACTURING
– TEXTILES
– RETAILS
– REAL ESTATE
– APPARELS
– EDUCATION

8. PACKAGE
•Network One Week Package Rate -300RS /Per Screen.
•Individual Theatre One Week Package -600rs/Per Screen.
•Premium Club Theatres One Week Package -1000 to 2000rs/per
screen(depends upon the theatre).

9. SALES PROCESS

10. OPERATIONAL PROCESS

11. CLIENTS

12. THEATRE LIST
INDIA TAMIL NADU
Total no. of Theatres 2477 643
Premium club Theatres 60 40
A+ Theatres 415 145
A Theatres 825 229
B Theatres 806 199
C Theatres 370 30

13. TAMIL STARS

14. MALAYALAM

15. TELUGU

16. KANNADA

17. SO FAR SO GOOD!!!