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Centurion Marketing Overview


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Centurion Marketing Overview

  1. 1. 2010
  2. 2. What can I do for you?The right attitude, timely products, extraordinary service
  3. 3. people, parts, service• Peerless team of skilled professionals- many with 20 yrs+• Dedicated management and sales force with deep experience• Available, immediate parts from 2 locations; system overhauled for 2010• Entire company committed to dealers’ success
  4. 4. Exceptional• Market leader in design• Proven world class performance• Superior constructions• High customer satisfaction• Backed by top warranty, people, 2 factories
  5. 5. 30 years of innovations
  6. 6. Outstanding• Advertising• Credibility Programs• Grass Roots Promotions• Printed Materials• Social Networking• Dealer Support Tools• Signage• Promotional Alliances• Video• Press Releases/ Newsletters• Sales Resources• Manuals• Internet Savvy/ Premium Website
  7. 7. What value do we add?Can our dealers live without us?What do we offer consumers that they can’t get anywhere else?Are our dealers and consumers better served elsewhere?Does our vision and work ethic inspire creativity and affinity?What do we do better than anyone else?What do our dealers say about us to other dealers?Do our boats show up at our dealerships the way we’d expect them to if we were the dealer? Marketing Premise
  8. 8. Brochure/ Sell Sheets • Present brand virtues • Sell unique selling proposition • Imagery rich • Best yet, most creative input • Hinge point for initial consumer contact • Internet interface • Fully customizable/ reorderable 7
  9. 9. Advertising• Premium placement, opposite masthead• High readership• Direction to website• Huge savings• All issues• Branding benefit
  10. 10. Ad/ Editorial Schedule
  11. 11. Planned Editorial
  12. 12. Boat Tests/ Editorial• Value tests as endorsements/ testimonials/ credibility• Affect test results• Present our uniqueness• Express expectations for editorial coverage produced at boat tests• Economically drives Centurion’s USP and embeds value• Consistent story• Strong branding• Different By Design mantra• World class performance• 30 years of innovations
  13. 13. Print Boat Tests • WakeBoarding • Boating Life • WaterSki • Alliance • Boating World • PDFs available • Consistent branding
  14. 14. On Line Tests/ Reviews• WakeBoarding• Boating Life• WaterSki• Alliance• Boating World• PDFs available• Consistent branding
  15. 15. Independent Reviews
  16. 16. Press Releases/ News Press Release CENTURION MOMENTUM GROWS, ADDS DEALERS• Regular timing JANUARY 14, 2010 “Centurion has been very proactive and weʼve evolved with the market to the benefit of our dealers and retail customers. We are on target with our programs, product and vision and see the results with orders and growing list of new dealers,” declared Centurion CMO Mark Overbye.• 24 titles In the past year, Centurion has created a state of the art website with an industry leading boat builder. With a CRM component that instantly sends leads directly to dealers, accountability with consumer follow up and dealer floor traffic has increased ten fold. Dealers benefit from expedited parts orders, warranty filing and actions plus consumers get direct access to the company. Recently, conduits to Centurion athletes via Facebook, Twitter, blogs and other social media were added to the Centurion website making the site alive with daily updates. “2009 was a tough year. But it also inspired dealers to re-evaluate their vendors and Centurion has benefited from that. Weʼve worked hard and made serious investments in our brand, how we partner with our dealers and reach out to consumers. The industry has taken note and weʼve added many new dealers,” adds Overbye. Centurion is proud to announce the addition of these excellent dealers to the Centurion team: " Utah Water Sports, South Jordan, UT " MasterCraft Inland Northwest, Liberty Lake, WA " MasterCraft Northwest, Issaquah, WA " Supreme Boats, Blumenort, Manitoba " " Dedicated to developing world class products and forging strong relationships, Centurion has been recognized as an innovative industry leader for over 35 years. • 209-384-0255
  17. 17. Credibility Programs• World events• Certifications- AWSA• Pro teams• Promo programs• Endorsements• Tournaments• Cross promotions• Alliance partners
  18. 18. Top Fuel HydroEddie Knox- Problem Child• World record holder- 260mph in 4 sec.• Grand National Show- 50,000 attendees• Multi-site national races
  19. 19. Team Centurion • Adam Fields • Drew Daniello • Ricky Gonzalez • Josh Mulcoy • Phillip Aslinger • Kyle Rattray
  20. 20. Charity Events• Cystic Fibrosis• Available to all dealers
  21. 21. Nascar
  22. 22. Depth Of Nascar
  23. 23. Strategic Alliances
  24. 24. World Wake Surfing Championships• July 23-25, 2010• Biggest wakesurfing event on the planet• Inclusive with Minneapolis Aquatennial- Over 1M visitors• Exclusive towboat• Fattest purse to date• Rising participation• Top athletes
  25. 25. Authorized Dealership• Create brand exclusivity• Identify dealerships to consumers• Adds value, credibility, confidence• Assured margins• Uniform global playing field• Enhanced territorial advantage• Enhance Centurion within dealerships• Authorized dealer skim board, window signage, hanging imaging pieces, POP, education materials,
  26. 26. Dealer Tools• Banners• Signage• DVDs• Print materials• Boat show tools• Electronic lists
  27. 27. National Demo Day• Mid June• Promoted on website• Tools for dealers• Wakeboarding Mag email blasts• Press releases• Registration/ data capture
  28. 28. Banner Program• 40,000 Wakeboarding Mag viewers per month• 30 day program• Drives consumers to website and dealers• Positive trends
  29. 29. Website• New flash intro, multi point content• Multi directional links, easy access• Video of the month, video library• Promotional partners• Live rider content• State of the art boat builder• News, events, updates• Downloads, manuals, artwork• Technical data, boat profiles• Gallery• Parts/ warranty online order/filing• Print portal
  30. 30. Client• Web based proprietary software• Consumer leads generated, forwarded, databased• Boat builder with complete build, spec, pricing, printing, data collection forwarded to dealer• Print portal for custom printing, variable quantity, direct fulfillment• Online access, parts order, warranty filing, e store, drop ship
  31. 31. Boat Builder• State of the art technology• Consumer interaction• Save selection
  32. 32. Dealer Locator• State of the art technology• Mapping• Contact info/ archiving instantly transmitted to rep and dealer
  33. 33. Timely, Trendy, Accurate• Downloads, manuals• Videos• Social networking
  34. 34. BEST FEATURESCENTURION ENZO SV240 1. Amphitheatre 2 Sound: Optional system has upgraded amps, tower speakers and more. C E N T U R I O N B O AT S . C O M 2. Color-coordinated Dash: The available Color Billet Bezel Dash Kit offers six color choices. 3. Wakesurf Board Racks: With greater size capacity, this optional rig can hold most any board. 209-384-0255 1 2 3OVERVIEWCenturion is one of wakesurfing’s biggest proponents, and their Enzo For 360° views | Wake analysis | Editor’s video comments | Interactive photoSV240 serves up a serious swell for buyers who dream of riding an end- galleries | Complete specs and more, go to wave. Surf-centric performance features — such as the SideswipeExhaust that vents from either side of the boat — qualify this big rig topull the World Wakesurfing Championships. Wakeboarding is still the TEST MEASUREMENTSEnzo SV240’s roots, though, thanks to an available six-tank ballast sys-tem with an impressive 1,500-pound capacity that carves large, meaty BOW WIDTH:wakes that are as good as anything we tested this year. 76 in. BOW LENGTH:INSIDE THE BOAT 72 in.Drivers ride in comfort with the optional Easy-Rider seat that boasts ergo- FLOOR TOnomic curves and cutaways for ventilation, while the hand-stitched helm TOWER: 84 in.houses big Faria gauges and easy-to-reach controls. Passengers get above- 24’average room in the wraparound lounge and expansive bow seating. GUNWALE HEIGHT: 32 in.SPECS MAIN LOUNGE:Base Price: $66,350 Dry Weight: 4,600 lb. Storage: 105 cu. ft. 65 sq. ft.Passengers: 16 Load Cap.: 2,924 lb. Fuel Cap.: 46 gal. SUN PAD:Standard Engine: MerCruiser Black Scorpion 5.7L, 330 hp 27 sq. ft.Standard Ballast: 500 lb. (Maximum Factory Ballast: 1,500 lb.) PLATFORM: 13 sq. ft.BEHIND THE BOATWe tested the SV240 with maximum factory ballast and loved every minuteof our session. At 22 mph and with a 70-foot rope we discovered pro-size 102”wakes with excellent transitions. The faces are smooth and the landingzones are big. Overall, we were very impressed with the high quality. Optimized wakeboarding wake Optimized wakeboarding wake 42 J A N U A R Y / F E B R U A R Y 2 0 0 9 W A T E R S K I M A G . C O M 43
  35. 35. Reasonable commitmentSimplified programsStreamlined product lineImproved response timeProtected territoryInternet sales agreementTop technologyLong term view Partnership
  36. 36. AWSA• Return to 3 event sponsorship• Promo team• AWSA certification
  37. 37. Client• Web based proprietary software• Consumer leads generated, forwarded, databased• Boat builder with complete build, spec, pricing, printing, data collection forwarded to dealer• Print portal for custom printing, variable quantity, direct fulfillment• Online access, parts order, warranty filing, e store, drop ship
  38. 38. Trade Shows/ Boat Shows • Banners • Reprints • Displays • Collateral materials • DVD • Promotion • Brochures • Available team members