Apple Inc. is a major American technology company headquartered in Cupertino, California with over 92,000 employees worldwide. It has retail stores in 16 countries and online stores in 39 countries. Apple focuses on computer software, computer hardware, consumer electronics, and digital distribution. In 2017, Apple's net income was $48.35 billion with total sales of $215.64 billion. Apple continues to innovate and expand into new product categories while facing strong competition in the technology sector.

2. • APPLE INC. (APPLE) IS US TECHNOLOGY COMPANY OF 92 ,
600 EMPLOYEES WITH RETAIL STORES IN 16 COUNTRIES
AND ONLINE STORES IN 39 COUNTRIES .
• HEADQUARTERS IS LOCATED IN CUPERTINO, CALIFORNIA
(USA)
• SERVING FOUR INDUSTRIES WORLDWIDE: COMPUTER
SOFTWARE, COMPUTER HARDWARE , CONSUMER ELECTRICS
, AND DIGITAL DISTRIBUTION
• CURRENT CEO TIMOTHY COOK (54 YEARS OLD , SINCE
2011)
• APPLE NET INCOME 48.35 BILLION (2017)
• APPLE SALES LAST YEAR 215.64 BILLION (2017)

3. • Political
Increasing bonds and partnerships with other companies
Depending on China to develop the product
More than half of the sale come from outside USA
• Economic
Interest Rates
Exchange and inflation rates
Selling products in international markets (China)
• Social
-Focus on customer needs
-Large and increasing population result in more potential customers
-Products are consider to be for those that are wealthy
• Technology
-Short product life
-operating system
-Heavy competition
• Environmental
Environmental aspects such as weather , climate change ,
• Legal
Discrimination law , consumer law , antitrust law , employment law, and health and safety law.

4. Strengths
-Customer loyalty
-Sleek and unique operating system
-innovation
Weakness
-High priced merchandise
-zero dividends policy
Opportunities
-Apple TV , Apple Car,
Threats
-Strong competition in technology market
-Substitute products are widely available

5. Threats of new Entrants
-Apple overcomes consumer electronics industry
-put relentless efforts on R&D
-Each of the companies products are unique
-Threat of new entrants is very low due to apple differentiate its products
from rivals
-Many PCs
Strengths:
-Ranked #1 technology in the world
-Customers are loyal
Most recognized brands and large fan base
Weakness:
-Prices are expensive
-PC go for $300-$400 and Macs are $1100-$1500
Opportunities:
-Collaborating with other brands and companies
-Working on Apple car which will be ready in 2020

6. Supplier: Samsung, Analog Devices , Glu Mobil , Jabil Circuit(JBL)
Firm Value: Flash memory, app processors , screen controllers ,
major iOS apps and mobile games , designing, development and
creation
Channel Value: Marketing by advertising and commercials
Buyer Value: Consumers that want life to be simple & easy to use

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11. •DO YOU HAVE AN APPLE PRODUCT ?
•WHAT PRODUCT DO YOU FREQUENTLY USE ?
•DO YOU FEEL SATISFIED WITH THIS PRODUCT ?
•HOW WOULD YOU RATE APPLES CUSTOMER SERVICE ?
•WHAT COULD APPLE DO BETTER OVERALL AS A COMPANY ?
•DO YOU SEE ANY ROOM FOR GROWTH WITHIN APPLE ?
•DO YOU SEE APPLES PRODUCTS ADVANCING IN THE NEXT 5 YEARS ?