SFMSDC Presentation

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December 4, 2009
Broward College
Pembroke Pines, FL

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  • Libby and JackLeonard RobbinsJim BlosserHow did they get it done?
  • They wrote press releasesCalled volunteersMailed lettersEventually built a website
  • More than 1,000,000 watched.
  • The multiplier of number of Google searches in April for dominos video vs Obama
  • The challenge – hardest for me, hardest for my boss and my boardWhen the community foundation website was (is) an online brochure – I control the message.Dominos got to control the message.You got to control the message.You got to control your brand.
  • Your brand is not your logo.It’s the collective – the collective perception by audience.
  • 95 principles for communicating online - 1999
  • Social v. LocalGot on twitter – everyone was doing itDoubled his clientele because he started using Twitter.Not only his clientele – but the CoffeeGroundz Community
  • California Red Legged Frog
  • California Red Legged Frog
  • This is the opportunity.Markets used to be groups of people, demographics, geography.Today markets are also conversations.You still need to know who your audience is and how you are talking to them.And – what they need to know. NOT – what you want to tell them.How are you going to tell them?
  • SFMSDC Presentation

    1. 1. Brand Management:using social media to grow your business<br />
    2. 2. Nancy JonesChief Communications OfficerCommunity Foundation of Broward<br />
    3. 3. What We’ll Talk About<br />How we got here<br />Challenges of social media<br />Tools you can use<br />Tell some stories<br />Conversation<br />
    4. 4.
    5. 5.
    6. 6.
    7. 7. “The challenge that comes with the freedom of the internet is that any idiot with a camera and an internet link can do stuff like this and ruin the reputation of a brand that’s nearly 50 years old.”<br />
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12. 10<br />
    13. 13.
    14. 14. This is NOT Your Brand<br />
    15. 15. THIS is Your Brand<br />
    16. 16. And this<br />
    17. 17. And This is Your Brand<br />
    18. 18. The whole is greater than the sum of its parts.<br />-Aristotle<br />
    19. 19.
    20. 20. Markets are conversations.<br />Yes, conversations.<br />
    21. 21. Rubicon Consulting<br />2007<br />Ten Commandments<br />2. Be Yourself<br />7. Internet Strengthens Great Brands<br />8. Forget About Mass Markets<br />
    22. 22.
    23. 23. Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.<br />– Nancy White, Full Circle Associates<br />
    24. 24. Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.<br />– Nancy White, Full Circle Associates<br />
    25. 25. Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.<br />– Nancy White, Full Circle Associates<br />
    26. 26. Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.<br />– Nancy White, Full Circle Associates<br />
    27. 27. Change the Way You Think<br />
    28. 28.
    29. 29.
    30. 30.
    31. 31.
    32. 32. The message is not about you<br />it is about why the messenger cares.”<br />-Katya Andresen, author, Robin Hood Marketing<br />
    33. 33.
    34. 34.
    35. 35.
    36. 36.
    37. 37. Cool Tools<br />
    38. 38.
    39. 39. Weblogs: BLOGS<br />
    40. 40.
    41. 41.
    42. 42. it’s a conversation<br />voting, widgets, threading<br />
    43. 43.
    44. 44. RSS – Really Simple Syndication<br />
    45. 45.
    46. 46.
    47. 47.
    48. 48.
    49. 49.
    50. 50. 4 Years<br />38 Years<br />13 Years<br />
    51. 51.
    52. 52.
    53. 53.
    54. 54.
    55. 55.
    56. 56.
    57. 57.
    58. 58.
    59. 59. Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. <br />
    60. 60. Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web. <br />
    61. 61.
    62. 62.
    63. 63.
    64. 64.
    65. 65.
    66. 66.
    67. 67.
    68. 68.
    69. 69.
    70. 70.
    71. 71.
    72. 72.
    73. 73.
    74. 74.
    75. 75.
    76. 76.
    77. 77.
    78. 78. 3<br />24/7/365/60<br />&gt;60 days<br />
    79. 79.
    80. 80.
    81. 81.
    82. 82.
    83. 83.
    84. 84.
    85. 85.
    86. 86.
    87. 87.
    88. 88. Brand Management:using social media to grow <br />your business<br />
    89. 89.
    90. 90.
    91. 91.
    92. 92.
    93. 93.
    94. 94.
    95. 95.
    96. 96.
    97. 97.
    98. 98.
    99. 99.
    100. 100.
    101. 101.
    102. 102. Who is using your site<br />Where are they spending time – Google Analytics<br />Who is reading your email – Constant Contact, Emma<br />
    103. 103. Tell Your Stories<br />
    104. 104. Be Bold<br />
    105. 105. Be Creative<br />
    106. 106.
    107. 107.
    108. 108. What is Your Story?<br />
    109. 109. http://rubiconconsulting.com/thinking/newsletter/2006/11/cluetrain_2007_ten_commandment.html<br />http://www.WordPress.com<br />http://www.Technorati.com<br />http://www.google.com/reader/view/<br />http://www.PollDaddy.com<br />http://blogsearch.google.com/<br />http://www.chipin.com/<br />http://sproutinc.com/<br />http://www.lovewithoutboundaries.com/<br />http://tweetdeck.com/beta/<br />http://www.tweepler.com/<br />http://www.tweetlater.com/<br />http://www.tweetsgiving.com/<br />http://www.ning.com<br />http://www.pbworks.com<br />http://www.basecamphq.com<br />http://www.5pmweb.com<br />http://www.vimeo.com<br />http://www.tubemogul.com<br />http://www.change.org<br />http://www.care2.org<br />http://blamedrewscancer.com/<br />
    110. 110. Nancy Jones<br />Community Foundation of Broward<br />njones@cfbroward.org<br />954.761.9503<br />954.294.7199.mobile<br />@nancyjones<br />didyouhappen.wordpress.com<br />slideshare.net/nancyjones1<br />

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