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Comcast: Communicating in New Media Markets

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Comcast: Communicating in New Media Markets

  1. 1. Nancy JonesChief Communications OfficerCommunity Foundation of Broward<br /><ul><li>Alex – MBA
  2. 2. Nancy – JNKE </li></li></ul><li>What We’ll Talk About<br />How we got here<br />Challenges of social media<br />Opportunities of it<br />Tools you can use<br />Tell some stories<br />Conversation<br />
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  7. 7. “The challenge that comes with the freedom of the internet is that any idiot with a camera and an internet link can do stuff like this and ruin the reputation of a brand that’s nearly 50 years old.”<br />
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  12. 12. 10<br />
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  14. 14. This is NOT Your Brand<br />
  15. 15. THIS is Your Brand<br />
  16. 16. And this<br />
  17. 17. And This is Your Brand<br />
  18. 18. The whole is greater than the sum of its parts.<br />-Aristotle<br />
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  20. 20. The message is not about you<br />[the charity] it is about why the messenger cares.”<br />-Katya Andresen, author, Robin Hood Marketing<br />
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  25. 25. Value<br />What makes the person nod their head<br />in agreement.<br />Vision <br />Kum-ba-Yah <br />The “then” statement that would happen if the value came true.<br />Barrier<br />The response to your audience’s “Yeah, but…” it is helpful to list the barrier(s) first.<br />Ask<br />What you want your audience to do.<br />
  26. 26. Markets are conversations.<br />Yes, conversations.<br />
  27. 27. Rubicon Consulting<br />2007<br />Ten Commandments<br />2. Be Yourself<br />7. Internet Strengthens Great Brands<br />8. Forget About Mass Markets<br />
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  29. 29. Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.<br />– Nancy White, response for nonprofits<br />
  30. 30. Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.<br />– Nancy White, response for nonprofits<br />
  31. 31. Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.<br />– Nancy White, response for nonprofits<br />
  32. 32. Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.<br />– Nancy White, response for nonprofits<br />
  33. 33. Change the Way You Think<br />
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  38. 38. The Social PTA<br />Easy for me to engage<br />Mobile Alert<br />Facebook Event<br />Forward<br />Post<br />Status<br />Google Site<br />Agenda<br />Chat<br />Post<br />
  39. 39. The Social PTA<br />During the Meeting<br />Mobile Questions<br />Facebook Event<br />Live updates<br />Images<br />Twitter<br />#VSYPTA<br />
  40. 40. Cool Tools<br />
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  42. 42. Weblogs: BLOGS<br />
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  45. 45. RSS – Really Simple Syndication<br />it’s a conversation<br />voting, widgets, threading<br />$$$<br />
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  50. 50. 4 Years<br />38 Years<br />13 Years<br />
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  55. 55. <ul><li>$10M in 2 Years
  56. 56. 60M People
  57. 57. 270,000 Causes
  58. 58. 53,000 Nonprofits</li></ul>Causes<br />
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  72. 72. So, I have followers and fans and friends – what about the money?<br />
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  84. 84. Who is using your site<br />Where are they spending time<br />Who is reading your email – Constant Contact, Emma<br />Use awareness hubs<br />Change.org<br />Care2<br />
  85. 85. Tell Your Stories<br />
  86. 86. Embed a Widget<br />
  87. 87. Be Bold<br />Be Creative<br />
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  89. 89. What is Your Story?<br />
  90. 90. http://rubiconconsulting.com/thinking/newsletter/2006/11/cluetrain_2007_ten_commandment.html<br />http://www.WordPress.com<br />http://www.Technorati.com<br />http://www.google.com/reader/view/<br />http://www.PollDaddy.com<br />http://blogsearch.google.com/<br />http://www.chipin.com/<br />http://sproutinc.com/<br />http://www.lovewithoutboundaries.com/<br />http://tweetdeck.com/beta/<br />http://www.tweepler.com/<br />http://www.tweetlater.com/<br />http://www.tweetsgiving.com/<br />http://www.ning.com<br />http://www.pbworks.com<br />http://www.basecamphq.com<br />http://www.5pmweb.com<br />http://www.vimeo.com<br />http://www.tubemogul.com<br />http://www.change.org<br />http://www.care2.org<br />http://blamedrewscancer.com/<br />
  91. 91. Nancy Jones<br />Community Foundation of Broward<br />njones@cfbroward.org<br />954.761.9503<br />954.294.7199.mobile<br />@nancyjones<br />didyouhappen.wordpress.com<br />

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