Know what's happening in the stainless world

STAINLESS
POST
JINDAL STAINLESS - MAY, 2018
Page no 02
Jindal Stainless Bags
Prestigious 'SAP ACE
Award'
Page no 03
Integral Coach
Factory Surpasses
Production Target,
Rolls Out
2,500th Coach
Page no 06
OUR PARTNER,
OUR PRIDE
OUR PARTNER,
OUR PRIDEMeet TVS Shenoy, The Man Who Traversed From Mines to
Head The Ferro Alloy & Mineral SBU of Tata Steel.
Read His Journey on Page No. 09
Jindal Stainless
Sales Squad Huddle
in Delhi to Gear-up
For FY18-19
TV Srinivas Shenoy- Chief (Marketing & Sales)
Ferro Alloys & Minerals Division, Tata Steel

01 | | JINDAL STAINLESS - MAY, 2018STAINLESS POST
t is an honour to be the new
editor of Stainless Post,
newsletter of India's largest
stainless steel producing companies.
Ilookforwardtocarryingthebatonof
keeping you informed and invested
inwhat'scalledasthe'wondermetal'
ofhumanity,thatis,stainlesssteel.
The Stainless Post will continue to
chronicle inspiring stories from all
facets of stainless steel – from the
suppliers of raw material, the
people and furnace behind the
metal, the customers who deploy
it, and the world where it finally
shines on. Our motive is to provide
the world with an option that is
truly sustainable. As an important
cog in the wheel of future, you can
help create a bright and sustainable
futurewiththiswondermetal.
In the current issue, read how Indian
Railway is swiftly transitioning to
stainless steel coaches. Learn how
Jindal Stainless is expanding the
presence of stainless steel among
present and future generation of
entrepreneurs. Read how the
co m p a ny ' s g i g a n t i c d i g i t a l
transformation to SAP HANA for
high speed business solutions was
recently awarded.
Our promise to acknowledge and
get inspired by your innovatory
skills continues with equal fervour.
In this issue, we feature the versatile
TVS Shenoy. A man who started off
at the Mines Division of his
organization and currently heads
the Marketing and Sales of Ferro
Alloys and Minerals.
I hope that with every issue we can
leave you with a story to remember
stainless steel by. I'd look forward
to receiving your suggestions for
improvement.
Note From
The Editor
Our motive is to provide the
world with an option that is
truly sustainable. As an
important cog in the wheel
of future, you can help
c r e a t e a b r i g h t a n d
sustainable future with this
wondermetal.
Sonal Singh
Head – Corporate Communications

A Stainless World
ntegral Coach Factory (ICF), Chennai
has surpassed its production target of
railway coaches this year too. Against
the target of 2,464 coaches set by the
Railway Board, ICF manufactured 2,503
coaches.
The 2,500th coach made of Stainless Steel
was flagged off in the presence of Mr. S. Mani,
General Manager, ICF. The non-AC day coach
will have a seating capacity of 102 and has
been made with technology from Linke-
Hoffman Busch (LHB), Germany.
The LHB coaches have a life of 40 years
and are less prone to corrosion. The
2,500th coach would be provided to the
South Eastern Railway. Train 18 would be
the next path-breaking stainless steel
product with a speed of 160km per hour,
equipped with world class amenities.
Sassda to Celebrate Innovation
At 2018 Stainless Steel Awards
Sassda has announced the launch of its
biennial stainless steel awards, this year
under the theme Celebrating Innovation,
acknowledging world-class thinking and
success at a local and international level.
The 2018 Sassda Columbus Stainless
Awards are open to all individuals and
companies that are involved in the design,
production, conversion, distribution and
use or specification of stainless steel and
entrants do
not need to be
a member of
Sassda.
Source: thehindu.com
Source: steelguru.com
Integral Coach
Factory Surpasses
Production Target,
Rolls Out
2,500th Coach
Stainless steel and Electric vehicle
market to drive Nickel Demand in FY 18
Increased global stainless steel demand and future prospects of
Electric Vehicle Market will be driving Nickel demand. Nickel, a key raw
material in stainless steel manufacturing, has been rallying since last
couple of months and has touched new high in March'18. It is predicted
that Nickel demand will grow at 4% annually for next 10 years. Growth
is expected on account of higher consumption of nickel in the stainless
steel, which is projected to grow at an annual average rate of 2.5% in
the next 10 years, mainly driven by higher output in China and
Indonesia. On the other side, Nickel consumption will also be driven by
the increased demand from battery segment, which is expected to
grow 20% annually in the next 10 years.

Jindal Stainless Newsflash
J
indal Stainless has been
awarded with esteemed 'SAP
ACE Award' by SAP India
f o r s u c c e s s f u l S A P H A N A
implementation. Highly regarded as
a mark of technology excellence,
the award recognises Jindal
Stainless for keeping pace with the
evolving business and technology
landscapes. Moreover, Jindal Stainless
is India's pioneer company in the
manufacturing sector to migrate on
H A N A c l o u d a n d i m p l e m e n t
Enterprise Resource Planning (ERP)
system. Jindal Stainless has been
awarded ACE in "Leveraging SAP
HANA on Cloud" category. SAP ACE
Jindal Stainless Bags Prestigious 'SAP ACE Award'
Award is the most admired industry
award for the best run businesses in
India.
With SAP HANA implementation,
Jindal Stainless has also successfully
adopted the emerging technology
'In-Memory Computing'. The winners
were chosen after a rigorous four-
step assessment process by an
independent jury. Jurors evaluated
over 150 nominations based on the
integration of the SAP Performance
Bench-marking Program.
SAP HANA implementation is a giant
leap for Jindal Stainless which
enables a connected and high speed
business. It is efficiently facilitating
increased volume of business
transactions.Speedoftransactionshas
reportedly become 15-20 times
quicker, leading to reduced wait
time. This has also helped establish
solutions for 'Pre-Sales and Customer
engagement' (C4C), Deployment of
HANA at Indonesia Unit and ongoing
Employee engagement solution (SAP
SuccessFactors).
Jindal Stainless IT Team With The SAP ACE Award

J
indal Stainless organized a Mega
Fabricators awareness session at
Ludhiana, in association with
SNB Tubes and Indian Stainless Steel
Development Association (ISSDA).
Aimed at skilling the manpower in
stainless steel fabrication, training
programs were organised in Pune.
On-site training and practical
demonstration were performed with
the help of Jindal Stainless mobile
training van. Jindal Stainless also
expanded its reach to Ludhiana for
training plumbers on stainless steel
tubes & pipes.
Stainless Steel
Training & Market
Development Initiatives
Ludhiana MLA Simarjit Singh Felicitating Jindal Stainless Team
Jindal Stainless Road Show in Ludhiana
Skill Development Training Workshop Jindal Stainless Steel with Fabricators

A
plant tour is a unique learning experience where one observes real
situations. As part of learning phase, students and faculty from
Netaji Subhas Institute of Technology, New Delhi visited the Hisar
Plant to learn various facets of stainless steel production. A technical session
was arranged for the students to impart stainless steel knowledge and
production process.
Jindal Stainless has been collaborating with several industries for industrial fabricator training program. This time the
Jindal Stainless Marketing Team reached the premises of Bakewell Machines in Mundka, New Delhi. 'Bakewell
machines' is an OEM making Stainless Steel machines for the bread manufacturing plants. Some of the machines
include Dough Mixer, Dough Divider, Final Proofer and Baking Oven.
The training program covered topics like need for better finishing techniques, design considerations, maintenance,
and cleaning which is extremely essential in food segment as the metal comes in contact with food items.
NSIT Students Visit
Jindal Stainless
Hisar Plant
All You Need in The Belly is a
Good Bread, and a Stainless
Steel Machine Makes It Best
NSIT Students at Hisar Plant

To reiterate its prevalence in the European markets, the Jindal Stainless team was present at the International
Wire & Tube Exhibition held in Dusseldorf, Germany to reiterate. This is the world's leading trade fair for wire, tube
and related processing industry which took place from the 16th to 20th of April.
The fair witnessed around 2300 exhibitors, including Indian producers from 64 countries who showcased their
products and services. Perceiving the importance of European markets, Chairman & Managing Director of Jindal
Stainless, Rattan Jindal was also present along with senior most representatives from the sales division.
During the interactions with customers, European Safeguard investigation took the centre stage. Superseding
all worries, it was encouraging to note that apart from our flat products, which already have an acceptability in
the European market, is well poised to accept long products from Jindal Stainless.
Jindal Stainless Sales Squad
Huddle in Delhi to Gear-up
For FY18-19
R
ightly expressed by Tesla owner & adviser, Chris Grosser “Opportunities don't happen. You create
them." This was the spirit when the Jindal Stainless sales force gathered for the Annual Sales Meet
last month to examine new opportunities. To instil vigour in the team, the meet was themed
“Defining Leadership Everyday". The 3-day annual event pondered on the FY 17-18 performance and formulated
sales strategy for FY18-19. Moreover, yearly target setting was not the only objective of the meet, but it also
deliberated on Process Improvement, Digitization, Customer Service, and Customer Communication. The
Pan-India sales team also got an opportunity to interact with the CXO's, who shared their experiences and
cheered the sales team.
Jindal Stainless Team
Participates in Wire & Tube
Exhibition in Germany
Jindal Stainless Sales Team at the Brainstorming Session
Jindal Stainless' Top Team at the Exhibition

Jindal Stainless
Demonstrates its Duplex Grade
Clout For Strategic Sector
D
uplex stainless steel is known to be a vital element in strategic sectors like defence. It exhibits high
strength-to-weight ratio and greater corrosion resistance when it comes to stress corrosion. To
reveal its range of offerings, Jindal Stainless participated in “Duplex Stainless Steel and its
applications in Strategic Sector” seminar on 26 April, 2018 at Hyderabad. The seminar was organized by
MIDHANI (Mishra Dhatu Nigam), a defence sector PSU which manufactures strategic materials, along with IIM
Chapter Hyderabad & Indian Stainless Steel Development Association. Jindal Stainless showcased different
applications of duplex stainless steel along with its manufacturing capabilities at the seminar.
Oscillate wound coils are best known to increase the productivity as they
facilitate longer and continuous operations in the system. This type of
winding provides many benefits like fewer changeovers, reduced start-up
problems and generation of lesser scrap. Out of the many segments,
requirement of oscillate wound coils in Single Edge blade steel is norm,
where the steel strips with a width as low as 5 mm is oscillate wound. A coil
weight range of 150 kgs can be achieved which is many times more than the
normal ribbon/pancake type of packaging. Jindal Stainless is now equipped
to offer these coils in the Blade Steel & Precision Strips segment through our
Special Products Division.
Jindal Stainless (Hisar) Ltd
Special Product Division
Building Capabilities and
Enhancing Value
Jindal Stainless' Devender Devgun at the Seminar
Oscillate Wound set-up at SPD

Insights
R
ailway is now one of the most promising
segments where stainless steel has gained
significant importance in the last five years.
Ever since the government decided to convert majority
of coaches into stainless steel coaches, our segment
lead Mr Nagarajan P has been playing a pivotal role
between various railway coach factories and Jindal
Stainless. His untiring and zealous efforts to regularly
meet, plan and coordinate with railways to understand
Keeping The Rolling Stock Steady
and deliver their expectations in coordination with
operations and quality teams at Jindal Stainless is
laudable. He is always exploring newer applications
in railways and devotes majority of his time in railway
workshops to get the knack of the requirements.
One ought to be on his toes, especially if the
production targets for FY 18-19 by railways are
2000 coaches compared to a target of 750 coaches
last year.
Mr Nagarajan P

Our Partner,
Our Pride
e is a photographer, but only by
Havocation; a promising author, who
can acquaint you with the tricks to
succeed in the corporate world; a leader who
puts his team before himself, mentoring them to
grow to fill his shoes, he is a student for life who
thinks every day at work has something new to
learn from.
Traversing an array of business functions, from
'Mines' to 'Marketing', meet a most versatile
leader, TV Srinivas Shenoy - Chief Marketing and
Sales, Ferro Alloys and Minerals SBU of Tata Steel.
Here, he, shares his mantra of work and life in an
exclusive talk with the communications team of
Jindal Stainless.
Q. Introduce us to young Shenoy
and some of his early childhood
memories.
started out as an engineering
student. I was fortunate to
make it to NIT Rourkela (REC
then) and graduated as a Mining
Engineer and joined Tata Steel from
the campus itself. I'm the third child
of a middle-class family, with two
elder sisters, and aspired to become
a pilot or a cricketer by profession. I
spent my entire childhood in
Sunabeda, a cosy township tucked
away in the Koraput District in
Odisha, watching the manufacturing
of engines of the fighter MiG aircraft
jets, as my father worked in one of
those plants as an engineer. So when
bothofmysistersgrewuptobecome
doctors, I needed to balance it out;
and that's how engineering
happened to me. Though simple
living, my family placed supreme
emphasis to education, ethics and values.
That is what my childhood was all about,; it
still had a distinct charm to it which only a
small town, away from the hustle-bustle of
city, can offer. Looking back, I would have
perhaps the best education one can get in
my school, V S Vidyalaya and owe a lot of
what I am today to my school teachers. But
this is all about my past. My present world is
surrounded by my loving wife Shantal, who
is a school teacher, and my daughter
Dimitra who is a state level badminton
player,studyinginclasseleven.
Q. More than two-decade with
Tatas, what are some noteworthy
milestonesofyourcareer?
I started my career with Tata Steel in
1992 as a Mining engineer in the
Noamundi/ Joda Iron ore Mines.
There, I learnt all the important traits
that a novice needs to become
competent in his job. From shop-
floor management, to handling
workmen, to all the admin work,
every day was abundant with
learning and I enjoyed every bit of it.
In 1995 I went on to do my MBA from
the T A Pai Management Institute
and shortly after majoring in
Marketing moved to a different yet
c h a l l e n g i n g r o l e a s a S a l e s
professional in the Tubes SBU of Tata
Steel. After sales stints in various
locations I went on to head the North
My family placed supreme
emphasistoeducation,ethics
and values. That is what my
childhood was all about,; it
still had a distinct charm to it
which only a small town,
away from the hustle-bustle
ofcity,canoffer.
TV Srinivas Shenoy- Chief (Marketing & Sales) - Ferro Alloys & Minerals Division, Tata Steel

Zone sales. Soon after that, I was
appointed the Marketing Head of the
Agrico and Retail initiatives SBU. All this
while, I was first located in Mumbai,
Ahmedabad, and then in Delhi. Today,
I head the Sales and Marketing function
of Tata Steels' Ferro Alloys and Minerals
SBU based out of Kolkata. Exposure to
different places and multiple roles,
taught me a great deal of flexibility and
skills; skills that have helped me become
who I am. They also serve as fodder to
another challenge that I undertook
voluntarily – that of writing a book. Once,
completed, this can indeed be one of my
biggestmilestones.
Q. Can you tellus more about this book
ofyours?
believe that every day at work is a
case study. You meet different
people with different personalities and
traits. How people react, how they
behave, how they ideate and the
reasons behind these are leaning that
can form patterns. Once you start
examining them in detail, you can
unlock a lot of secrets of the corporate
world. This book is a compilation of
a n e c d o t e s / i n c i d e n t s f r o m m y
professional journey and lessons that I
have learnt while interacting with
others in the Corporate. I have named
the book “Corporate Musings” and
when published, I hope it can be a
professional guide to help everyone in
the Corporate learn the rules of the
game. In this, I have also mentioned
some of those traits that are
c o m m o n t o a l m o s t a l l t h e
successful corporate leaders;
leaders who I have personally
observed growing and reaching the
top.
Q . I n yo u r e n t i r e g a m u t of
customers, what sets Jindal
Stainlessapart?
We never treat Jindal Stainless as our
customer. We are partners who have
been working together quite
successfully over the years. Mr
Ganesh and his team are real eager-
beavers. I still remember how in one
of the initial meetings, he came up
with an idea and said to me “you
send us chrome ore & Coke we will
convert it to ferro, chrome and buy it”
That suggestion struck and there we
formed one of the most unique
relationships; transitioning from a
customer to a partner. The synergy
that exists between us and Jindal
Stainless is commendable and
perhaps the only such partnership
whichexistsgloballyinthisindustry.
Q. What is your message to future
leadersoutthere?
I don't have just one but four
important messages for our young
leaders: The first one is, 'raise your
hand'. The difference between good
and great managers is that great ones
take challenges and never succumb to
their comfort zone. I see this as a symbol
of 'raising hand'. Those who raise their
hand and rise to the occasion are bound
to be successful.
The second one is even more important.
As you grow, you need a very strong
team and that is possible only when you
nurture your people and empower
them enough that they prove your
worth through their work. You definitely
need to put them first and yourself
second. That's what will make you a
good leader.
The third one is to have a mentor in life;
someone who can guide you and
someone who you can look up to. You
need him/her the most when you
meander through difficulties. Corporate
life can be very unforgiving and to
navigate through tough times and in
good times having a mentor helps
significantly.
The last one is to have a passion in
life beyond work. This is essential to
release all the work related pressure.
I am a photographer and trust me, this
pursuit helps me even more in my
professionallife.
TVS Shenoy with his Colleagues
TVS Shenoy

Stars of
Jindal Stainless
The man of fire indeed; tell us what
spark of your childhood had ignited
thisfireinyou?
The journey from being Nathuni Pandit
to the senior technician in India's
biggest stainless steel plants is not
very intimidating. It is a story of any
common man who has been through a
difficult childhood owing to lack of
resources; and this one begins in a
small village of Bihar. Being a sole
bread-earner, my father had seen
extreme difficulties in raising five
children; I happened to be the eldest
and thsus expected to be the most
responsible one. Born to ill health and
severe weakness, I was a petite and
feeble child who was bed ridden for up
to three years of age. Though the
complete recovery couldn't happen
until I was six, my medical treatment
demanded a great deal of money,
which my father struggled really heard to
earn. I completed my matriculation
studying in one of the local schools of
the village.The burden to provide for six
family members, including himself,
drove my father towards insanity and
soon came a time when our financial
conditions became from bad to worst.
As the eldest son, everyone's eyes
turned to me and I surrendered myself
into the flames of expectations. It was
the fire created by the rigors of poverty
that transformed a fragile little child into
a hardened-young man who could raise
sixpeopleofhisfamily.
So in what conditions did that
mature-young man start making a
living?
It was in 2005.With the help of a distant
relative,Igotacontractualjobofahelper
in grinding section of Allied Casting in
Nagpur. Three thousand three hundred
rupees (Rs 3,300) is what I used to get
in lieu of all the hard work and labor, of
which two thousand rupees I'd send to
my family. For three years, in the same
money, I went through the same sweat
and toil. In 2007, I came to Odisha to
appear for an interview in Bhushan
Steel and I was made an LRF (Ladle
Refining Surface) technician where I
used to raise temperature and adjust
the chemical composition of the
molten metal. This is when I was first
exposed to the heat and fire, that
reared my mettle soon enough, and in
2011 I got an opportunity to work for
JindalStainless,Jajpur.
Seven years, and you are our
stainless hero today. How did you
do this?
To become stainless, one not just has
to undergo 'heat and fire', but needs
people who can polish you and ensure
eet Nathuni Pandit- the man of
Mfire, whose day begins in the
scorching heat of Steel Melt Shop
and ends around the fire that rears our 'stainless'
in its lap. The fire that carries our 'scrap(e)' and
transforms it into a shining glittery metal. A
metal that defines our existence and helps us
make our living.
Nathuni Pandit - Senior Technician, SMS-Jajpur

there is no blemish. Working in around
1700 degree Celsius of temperature every
day for more than eleven years, and
suffering two minor injuries, I became
sturdy like steel, but it was my good fate
that made me meet people like Mr
Bhagwan Singh, Mr Mukesh Pathak, Mr
Rajesh Sharma, and Mr Gurbaxani, who
helped me gain that sheen of stainless. In
just six months of my stint with Jindal
Stainless, I was shifted to AOD. In my
various initiatives, a few have caught the
limelight and that's how people have
started recognizing me. Some of these
achievementshavebeen:
• Reduction of non-process time thereby
cutting the pouring and sampling time by
onethird
• Additional responsibility as a 'Safety
Captain' owing to my interest in promoting
safetyatshop-floor
• Roko-Toko campaign initiator and
participant
• Maintaining quality at House
Keeping by reducing material
wastageupto0%
•Mentoring and training junior
technicians.
“SMS has been hugely benefited in
terms of productivity and quality
because of people like Nathuni
Pandit. Nathuni is not only an
outstanding technician, he even
works for housekeeping and looks
after precious material. He closely
inspects AOD vessel condition for
improving AOD life, as well as
keeps a check on material
addition, wherever required, to
help reduce the AOD process time,
thereby improving productivity of
shop floor. Though he works in a
very hot and critical zone, he never
lacks in any of his jobs. His drive to
promote safety at shop-floor has
helped us reduce accidents at
workplace. He is a true stainless hero.”
– Bhagwan Singh, AGM- SMS, Jajpur
What is your message to Jindal
Stainless family?
My message to all is very simple and clear.
I work for around 11 hours a day, 8 hours to
make my living and 3 hours on the safety of
myfellowcolleagues.Thus,thethreehours
that I devote after work, mean a lot to me. I
urge all my colleagues to follow safety
instructions and promote it too. Loss of
hours or loss of production can later be
recouped, but loss of life is the biggest loss
ever.Our safety is in our own hands.Treat it
aspriority.

QUIZ & CONTEST
t's time for the Quiz. Above is the image of an Art Deco–style skyscraper
which uses austenitic stainless steel in its design extensively. It is the tallest
brick building in the world with a steel framework. What is the name of this
sculpture and where is it located? Send us your answers at
marketing@jindalstainless.com.

In the last month quiz, we asked the
following question:
Above stainless steel statue stands 62 m (203 ft) tall
upon the a building with the overall structure
measuring 102 m (335 ft) including its base and
weighing 560 tons. What is the name of this statue
and where is it located?
Answer: The Motherland Monument is a
monumental statue in Kiev, the capital of Ukraine.
The sculpture is a part of the Museum of The History
of Ukraine in World War II, Kiev. The stainless steel
statue stands 62 m (203 ft) tall upon the museum
main building with the overall structure measuring
102 m (335 ft) including its base and weighing 560
tons. The sword in the statue's right hand is 16 m (52
ft) long weighing 9 tons, with the left hand holding
up a 13 by 8 m (43 by 26 ft) shield with the State
Emblem of the Soviet Union. Initially the image of
the statue was drawn by Vutchetich from Ukrainian
painter Nina Danyleiko, after the design was taken
over by Borodai from another Ukrainian sculptor
Halyna Kalchenko, a daughter of the Prime Minister
of Ukraine Nikifor Kalchenko.
The sword of the statue was cut because the tip of
the sword was higher than the cross of the Kiev
Pechersk Lavra.
Winners-
We continue to get an overwhelming response for
our quiz. Amongst 348 entries, Mr Frank William
(Whilson Steel Supplier) & Mr Mrutyunjaya Sahoo
(NALCO) were the first ones to revert back with the
correct answer.
Our own Jindal Stainless team has also taken an
active part. In total we got 78 entries with Mr Somraj
Bhattacharjee (Product & Market Development) &
Ms Vandana Sachdeva (Trade Finance), the first ones
to crack the same.
Winners will be receiving a small compliment from
us shortly.
Results- Last Month
Quiz & Answers
HERE FOR YOU
Are you facing any concerns related to corrosion, selection
of material/ right grade of SS, less life, fabrication
difficulties, sourcing of material? We can provide support
and can revert back with details as required by you.
Our training Van is also available to visit your factory to
provide onsite training to yours officers and technicians.
Contact us at: and ourmarketing@jindalstainless.com
technical and commercial experts will revert back to you.
Jindal Stainless Corporate Management Services Pvt Ltd,
12, Bhikaiji Cama Place, New Delhi -110066,
Tel: 011-41462000, E-Mail: marketing@jindalstainless.com,
Website: www.jindalstainless.com
Find us on:
/Jindal-Stainless /Jindal_Official
Corporate: Careers:
/JSLCareers
Marketing:
/JindalStainlessSolutions /MagicofSS

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