The lesbian, gay, bisexual and transgender (LGBT) community is synonymous with creating impact and driving influence. Today more than ever, brands and corporations are seeking to break into this highly-coveted marketplace. Cultural and political changes surrounding the LGBT community have dictated a new form of LGBT marketing. The result? A new approach, centered on multi-layered campaigns that are engaging and worthy of conversation, increasing relevancy for your brand.

1. MWW EXPERTISE
LGBT MARKETING
The lesbian, gay, bisexual and transgender (LGBT) community is synonymous with creating
impact and driving influence. Today more than ever, brands and corporations are seeking to
break into this highly-coveted marketplace. Cultural and political changes surrounding the LGBT
community have dictated a new form of LGBT marketing. The result? A new approach, centered
on multi-layered campaigns that are engaging and worthy of conversation, increasing relevancy
for your brand.
Our LGBT marketing
services include:
• BrandingandIdentity
• CrisisCommunications
• EmployeeCommunications
• FestivalsandStreetFairs
• GrassrootsIntercept
• InfluencerEvents
• MarketingtoLGBTCommunity
• MediaRelations
• MediaTraining
• On-PremiseExperientialEvents
• SponsorshipActivation
We’re one of the largest PR firms to have a specialized, targeted LGBT practice, and our resources span
an entire network of LGBT influencers and organizations. We know how to make meaningful contact with
the audience you want to reach. Our authentic, personalized campaigns mobilize activators within the
community to evangelize your brand and influence the mainstream.
The LGBT community by the numbers:
$790BILLION IN SPENDING POWER
source: Witeck Communications
71%OF LGBT ADULTS SAID THEY ARE LIKELY
TO REMAIN LOYAL TO A BRAND THEY BELIEVE
TO BE FRIENDLY AND SUPPORTIVE
source: Harris Interactive
47%OF LGBT ADULTS ARE MORE LIKELY
TO CONSIDER A BRAND THAT HAS TAILORED
AN AD TO THEM
source: Harris Interactive
© 2014 MWW GROUP, ALL RIGHTS RESERVED | SPRING 2014

2. © 2014 MWW GROUP, ALL RIGHTS RESERVED | SPRING 2014
For more information, please contact:
Stephen Macias
Senior Vice President / National LGBT Practice Lead
310-986-6311 / smacias@mww.com / www.mww.com
WE’RE THE AGENCY THAT…
• Worked with New Jersey United for Marriage, the campaign
dedicated to winning marriage for all couples in New Jersey, to
legalize same-sex marriages throughout the state. Kicking off
with a rally in Asbury Park that generated widespread media
attention, the campaign eventually went on to influence the
Senate to overturn an existing veto by the Governor of a bill
allowing same-sex marriage in New Jersey.
• Generated widespread press attention for Air New Zealand’s
“Love is in the Air” flight, which hosted the first legally-
recognized same-sex wedding in New Zealand. The event
garnered national and international publicity for the event while
dominating social conversation.
• Launched a groundbreaking new television series, “Orange is the
New Black,” to the LGBT influencer market to drive awareness
and discussion surrounding the real-life issues facing the LGBT
community. The show previewed to rave results in the screenings
and generated buzz across influential LGBT media platforms.
• Worked with United for Equality in Sports and Entertainment to
assemble and manage the LGBT plank of International Human
Rights Day at the United Nations. Sports icons, including Martina
Navratilova and Jason Collins, along with global activists and the
moderator for the event, MSNBC anchor Thomas Roberts, were
secured to appear on behalf of the campaign, resulting in one of
the most visible LGBT campaigns in the U.N.’s history.
• Elevated the “OUT 100 Awards Party” by turning it into one of the
hottest influencer parties of the season. By securing attendance
from the OUT 100 nominees, among other stars, and hosting
onsite activations on behalf of a variety of trendy brands, the
event was one of the most talked about social events in NYC.
Over one billion media impressions were secured for the event,
which the sales force used as a measurement of success for
event sponsors such as Buick and Macy’s.