This document summarizes MWW Group's expertise in providing public relations support for law firms. It recommends that law firms know their stakeholders, tell their story using a common narrative, and engage their stakeholder network. It then describes MWW's experience working with leading law firms and understanding their operations and demands. MWW offers services such as securing media coverage, branding partners as experts, and providing strategic messaging and crisis communications support. They have worked with many large national and regional law firms.

1. LAW FIRM EXPERTISE
© MWW GROUP, ALL RIGHTS RESERVED 1
POINT OF VIEW:
We live in the world of the 24-hour news cycle and the instantaneous transmission of content and opinion.
That’s why we counsel a proactive and ongoing approach:
KNOW YOUR STAKEHOLDERS AND MAP OUT THEIR RELATIONSHIP TO YOUR COMPANY : That list
includes all of the people and institutions with a material or emotional investment in your success.
TELL YOUR STORY USING A COMMON NARRATIVE FOR ALL STAKEHOLDERS: Your firm’s story
reflects a set of principles and value propositions. They need to be related in a powerful, compelling
and consistent fashion, in a manner that is relevant to each of your stakeholders.
ENGAGE AND ACTIVATE YOUR STAKEHOLDER NETWORK: Earn their trust and prove your relevance
over time.
MWW, a full-service public relations, public
affairs and marketing firm, has more than 25
years experience helping companies to build
eminence, strengthenemployeeengagementand
build,manageand protect their reputations.
Our total stakeholder approach ensures that
we are reaching your key influencers with
the right messages across digital, social,
and traditional channels. As an independent
agency, we have the freedomtocustomize
individualstrategiestoeachclient’s needs and
objectives. Because we’re the largest of the
mid-size agencies, we combine the resources
and comprehensive services of a major national
agencywiththeentrepreneurialspirit,agilityand
MWW EXPERTISE
LAW FIRM
SUPPORT
Legal Representation. Our experience partnering with leading law firms gives MWW insight and
perspective into the dynamics of how these firms operate, the markets in which they function, and the
demands upon firm management, partners, counsel and associates.
Subject matter expertise includes mergers and acquisitions, labor and employment, energy and
environment, litigation, corporate governance, securities, tax, patents and intellectual property, healthcare
and insurance and government contracts, to name a few.

2. LAW FIRM EXPERTISE
© MWW GROUP, ALL RIGHTS RESERVED 2
WHAT WE DO
• MWW talks everyday with the media you
want on your side. Our expertise in the legal
community is unparalleled, enabling us as a
uniquely qualified communications partner.
• With decades of hands-on experience
in working with dozens of national and
regional law firms, we have cultivated strong
relationships with reporters in all stands of
top-tier media. We provide constant coverage
in national/international, business/financial
and trade media, and everything in between.
That includes The New York Times to Financial
Times, Aviation Week to Managed Healthcare
Executive, Bloomberg Businessweek to
IndustryWeek, The Arizona Republic to the
Atlanta Journal-Constitution, and CNN to CNBC.
• We brand-select partners as go-to
resources among top-tier print and
broadcast media; secure speaking
engagements for partners at premier
conferences and well-known business-
social clubs; pitch and place by-lined
articles and Op-Eds; provide media training
for law firm clients; develop strategic
messaging and support communications
mitigating community relations issues.
FIRMS WE’VE REPRESENTED/
WORKED WITH
• Weil, Gotshal & Manges
• Baker Hostetler
• McKenna Long
• Schepisi & McLaughlin
• Greenberg Traurig
• Sutherland Asbill
• Grant & Eisenhofer
• Jeffer Mangels
• Perkins Coie
• DeCotiis
• Ungaretti & Harris
• Cole Schotz
• Patton Boggs
• Dewey Ballantine
• Ford Harrison
• Montgomery McCracken Walker &
Rhoads, LLP
For more information, please contact:
Josh Zeitz
Deputy Practice Director/Reputation Management
212.704.9727 | jzeitz@mww.com | www.mww.com