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Road to Rio - Marketing During the 2016 Olympics

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With the 2016 Olympics coming up, our Research & Insights team has put together a quick study on how non-sponsors can be top of mind during the games.

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Road to Rio - Marketing During the 2016 Olympics

  1. 1. “THEOLYMPICSNOTONLYSHINESALIGHTONATHLETESENGAGEDIN COMPETITION,BUTALSOONBRANDSCOMPETINGFORTHEATTENTION, DOLLARS,ANDLOYALTYOFVIEWERSWATCHINGFROMHOME.”–TIME ROADTORIO BROUGHTTO YOUBYTHERESEARCH&INSIGHTSTEAM 76%oftheworld’spopulation areexpectedtotuneinto theRioGames 76%ofthepublicsaidthey were‘obsessed’or‘engaged’ withtheOlympics 33.9Msocialfollowers TheOlympicshas Almost2/3ofviewers arelikelytosharecontent abouttheOlympics RIO 2016 Asoneofthemosttightlypolicedsponsorshipproperties,theOlympicscanbe difficulttonavigate,butbyfocusingontimelyproductpromotions,creativecontent developmentandstrategicmediapitchingwilloffernon-sponsorsthechancetobe topofmindatthekeymoments. WHATITMEANS FORYOU WANTMORE? CHECKOUTTHEBELOW LINKS THEMOSTSOCIALGAMESEVER 32%OFMILLENNIALSWILLSHAREOLYMPICSCONTENTONSNAPCHAT – CROWDTAP FACEBOOKWASTHEMOSTCITEDPLATFORMFORVOICINGOLYMPICS REACTIONS– CROWDTAP NBCSTRUCKADEALWITHSNAPCHATANDBUZZFEEDTOSHOWVIDEO HIGHLIGHTSOFOLYMPICFOOTAGE.NBCHASNEVERALLOWEDOLYMPIC FOOTAGETOBESHOWNONANOTHERCOMPANY’SPLATFORM BRANDAPPLICATIONS BRETWERNER bwerner@mww.com 212.704.9727 CARLSORVINO csorvino@mww.com 201.964.2376 MWWPRSUBJECTMATTEREXPERTS

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