Getting Back to Basics: Communicating Your Company's Value

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It’s time to revisit how you communicate your company’s opportunity, strategy, and deployment of capital to create value.

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Getting Back to Basics: Communicating Your Company's Value

On Fri-Feb-07 at the Education Travel Conference in Orlando, FL, I participated in a panel discussion and explored the partnership between Frontiers North Adventures and non-profit polar bear habitat conservation organization Polar Bears International. The conclusion drawn being that strategic partnerships must provide value for our guests and that that value is only relevant if it complements an already awesome tourism experience. The panel was moderated by Rob Holmes, Founder & President, Green Living Project and other panelists were Moira Brown, Senior Scientist, New England Aquarium and Klaus-Peter Fielsch, Product Manager-Galapagos Islands, Metropolitan Touring. Professional photographer Brian Skerry was the featured Respondent.

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