The Belgian market - A must doRETARGETING   CONTENT   E-MAIL   DISPLAY   VOUCHERS   SOCIAL
Agenda1.   MARKET FIGURES2.   ZANOX BELGIUM FIGURES3.   MARKET TRENDS4.   PUBLISHER OPPORTUNITIES5.   ADVERTISERS OPPORTUN...
1. MARKET FIGURES
1. MARKET FIGURES   ONLINE SALES & GROWTH     Online Turnover: 1.10 billion EUR in 2011 (compared to 903 mln EUR in 2010) ...
1. MARKET FIGURES   INSIGHTS    Belgian shopper profile: 18 – 27 yrs, male, Dutch speaker, high-income    Average monthly ...
1. MARKET FIGURES   BELGIUM GOES INTERNATIONAL     Belgian are conservative but…          46% of online shoppers prefer Be...
1. MARKET FIGURES   FLANDERS VS. WALLONIA   Higher internet penetration rate?   Largest population?   Spend more time and ...
2. ZANOX BELGIUM -   GROWTH                                  zanox Belgium Growth                                         ...
2. ZANOX  STRAIGHT TO SUCCESS                                           Publisher                Local        Advertiser  ...
2. ZANOXCOMMERCIAL TEAM      Sebastien Monnet       Reitse Bosma      Head of Belgium        Sales Manager      Adrien Lep...
3. MARKET TRENDS                   11
3. MARKET TRENDS DOMAIN REGISTRATIONS   Total registration: 1.3 million URL’s in Belgium (5 million in NL)    Room to mon...
3. MARKET TRENDS         ENERGY & UTILITIES MARKET                                                                    Avai...
3. MARKET TRENDS      TELECOM PREPAID MARKET                                                                   Available u...
3. MARKET TRENDS  INTERNATIONAL ADVERTISERS                                                        Available url’s   More ...
3. MARKET TRENDS   IS MOBILE THE NEW ELDORADO?                                 Publishing houses                          ...
3. MARKET TRENDSCookie Law                      Travel Law                      Google Panda  Prior-consent (opt-in?)     ...
4. PUBLISHERS OPPORTUNITIES
4. PUBLISHERS OPPORTUNITIES   NEW PUBLISHER CONCEPTS   RETAIL & FASHION    Attract international brands                  ...
4. PUBLISHERS OPPORTUNITIES   TRAFFIC OPTIMIZATION  SEO Consultancy            Keywords & Tips           GPP Technology Pe...
5. ADVERTISER OPPORTUNITIES
5. ADVERTISER OPPORTUNITIESPay-Per-Call                                 Mobile Advertising      - Create bridge btw online...
5. ADVERTISER OPPORTUNITIES Additional services   Conversion rate optimization   Banners & Landing page creation   Market ...
6. OUR PORTFOLIO
6. OUR PORTFOLIO   Retail      Fashion   Shoes   Group Deal
6. OUR PORTFOLIO      Credit       Saving   Insurance & Energy
6. OUR PORTFOLIO     Prepaid cards   Postpaid   Dating
6. OUR PORTFOLIO     OTA & Airlines   Hotel packages   Hotels & Others
6. COMING SOON
URL CONTEST  HOW?  Mail us your pitch / proposal for your favourite URL before 21 September  THE URL’S     fournisseurden...
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Expert Day Brussels - Belgian Market

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On the zanox Expert Day in Brussels Sébastien Monnet, Head of Belgium at zanox explained to publisher why Belgium is a 'Must Do' for publishers. E-commerce growth increased with 23% in 2011 and is therefore very interesting for publishers. Sébastien shares tips and tricks to publishers to start their own initiative in Belgium.

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Expert Day Brussels - Belgian Market

  1. 1. The Belgian market - A must doRETARGETING CONTENT E-MAIL DISPLAY VOUCHERS SOCIAL
  2. 2. Agenda1. MARKET FIGURES2. ZANOX BELGIUM FIGURES3. MARKET TRENDS4. PUBLISHER OPPORTUNITIES5. ADVERTISERS OPPORTUNITIES6. OUR PORTFOLIO 2
  3. 3. 1. MARKET FIGURES
  4. 4. 1. MARKET FIGURES ONLINE SALES & GROWTH Online Turnover: 1.10 billion EUR in 2011 (compared to 903 mln EUR in 2010) Online Turnover expectation in 2012: 1.18 billion EUR E-Commerce growth in 2011 E-Commerce growth: 23% increase in 2011 23%  83% of webshops expect 2-digit growth in 2012  2nd Highest European Online Growth in Europe 9% NL BEBeCommerce study - eCommerce in Belgium - March 2012 4
  5. 5. 1. MARKET FIGURES INSIGHTS Belgian shopper profile: 18 – 27 yrs, male, Dutch speaker, high-income Average monthly spending: 150 EUR Online buyer loyalty: 89% will buy online again in the future Top 5 products in 2011 Books Boat, plane or train tickets Event tickets Clothing / Shoes Hotel / Overnight stay 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%BeCommerce study - eCommerce in Belgium - March 2012 5
  6. 6. 1. MARKET FIGURES BELGIUM GOES INTERNATIONAL Belgian are conservative but… 46% of online shoppers prefer Belgian websites. 30% perceives foreign websites as less reliable. … willing to go international 56% of online shoppers have bought on International webshops Prices and conditions are most of the time more attractive International advertisers adapt to the local market standardsComeos study - eCommerce in Belgium - June 2012 6
  7. 7. 1. MARKET FIGURES FLANDERS VS. WALLONIA Higher internet penetration rate? Largest population? Spend more time and money online? Impulse buyers? Price comparisons? More fashionable? 7
  8. 8. 2. ZANOX BELGIUM - GROWTH zanox Belgium Growth + 47 % 67 % +100 % + 156 % 2009 2010 2011 2012 Forecast 2013 Objective E-Commerce growth 2012 in Belgium: 23% (compared to 13,4% in Europe) Commercial Team grew from 2 to 8 within 3 years Publisher & Advertiser portfolio
  9. 9. 2. ZANOX STRAIGHT TO SUCCESS Publisher Local Advertiser Concepts Marketplace & Performance The Team & & International & Optimization Technology Reach Innovation
  10. 10. 2. ZANOXCOMMERCIAL TEAM Sebastien Monnet Reitse Bosma Head of Belgium Sales Manager Adrien Lepert Sonia Zammit Publisher Manager Account Manager Business development Shopping & Telecom Florent Le Chuiton Selinde Winter Publisher Manager Account Manager Emailing Shopping & Telecom Jules Scomorovschi Katrien Dierickx Publisher Manager Account Manager Content Portals Finance
  11. 11. 3. MARKET TRENDS 11
  12. 12. 3. MARKET TRENDS DOMAIN REGISTRATIONS Total registration: 1.3 million URL’s in Belgium (5 million in NL)  Room to monetize & grow opportunities Geographical Distribution  19% of the BE domain names are owned by Dutch people  The Flemish people own most of the domain names Dns.be 12
  13. 13. 3. MARKET TRENDS ENERGY & UTILITIES MARKET Available url’s Energy market totally open to competition (since 2007)  fournisseurdenergie. be Many challenging players  energieleveranciers- Green Energy, competitive prices & customer-friendly service vergelijken.be  elektriciteit- vergelijken.be Only 2 energy comparison websites Room for more comparison websites! 13
  14. 14. 3. MARKET TRENDS TELECOM PREPAID MARKET Available url’s No Combination sale (= Koppelverkoop & offres conjointes) available yet  carte-sim.be Many Prepaid advertisers  sim-kaart.be Cheap prices, good customer services, easy to buy  samsung- galaxy-tab.be  best- smartphone.be Very few Telecom comparison portals Room for more comparison websites! 14
  15. 15. 3. MARKET TRENDS INTERNATIONAL ADVERTISERS Available url’s More international Shopping & Fashion advertisers  fashion- blog.be More Offline retailers  chaussures- femmes.be Adapt better to local market Room for new content portals! 15
  16. 16. 3. MARKET TRENDS IS MOBILE THE NEW ELDORADO? Publishing houses Advertise in Top Apps!Isobar Mobile - June 2011
  17. 17. 3. MARKET TRENDSCookie Law Travel Law Google Panda Prior-consent (opt-in?) Requirement for Travel Devaluates the rankings of publishers to pay for a websites with low quality or Every party will be held license. not enough content responsible Abolition in June 2012 Same policy for all The amended law needs after a series of lawsuits countries to be signed by the King  Dutch & French publishers have better The cookie law in Belgium  New system of self- rankings on some brand is not in effect yet regulation on the market names & keywords Ask zanox expert Ask zanox expert Valeer Damen Wesley Kelder 17
  18. 18. 4. PUBLISHERS OPPORTUNITIES
  19. 19. 4. PUBLISHERS OPPORTUNITIES NEW PUBLISHER CONCEPTS RETAIL & FASHION  Attract international brands  Over 1,5 million products in our datafeeds SHOES  Largest portfolio on the market  High demand ENERGY  Online subscription now possible CREDIT  Still a very profitable market PREPAID CARDS  Market not mature yet for combined offers 19
  20. 20. 4. PUBLISHERS OPPORTUNITIES TRAFFIC OPTIMIZATION SEO Consultancy Keywords & Tips GPP Technology Personal support Specific BE words Customized tracking Improved rankings (Kortingsbonnen, Solden Track transactions per , bottine) SEO tips keyword Category & products Newsletter/workshop Web shop brands IT support  increased # of sales  increased # of sales  increased # of sales Ask zanox expert Ask zanox expert Wesley Kelder Dirk-Jan Ubbels 20
  21. 21. 5. ADVERTISER OPPORTUNITIES
  22. 22. 5. ADVERTISER OPPORTUNITIESPay-Per-Call Mobile Advertising - Create bridge btw online & offline - Multiple targeting opportunities - Don’t loose any clicks & traffic - Optimize on the right inventory - Mobile Advertising promotion - Banners & landing page creationDisplay Retargeting Email Remarketing - More exposure -> more transactions - Catch abandoned basket sales - Personalization -> Optimization - Increase conversion - Don’t lose clients to competitors - Don’t lose clients to competitors 22
  23. 23. 5. ADVERTISER OPPORTUNITIES Additional services Conversion rate optimization Banners & Landing page creation Market overview & Benchmarks Update on legislation changes URL Referrals (coming soon) 23
  24. 24. 6. OUR PORTFOLIO
  25. 25. 6. OUR PORTFOLIO Retail Fashion Shoes Group Deal
  26. 26. 6. OUR PORTFOLIO Credit Saving Insurance & Energy
  27. 27. 6. OUR PORTFOLIO Prepaid cards Postpaid Dating
  28. 28. 6. OUR PORTFOLIO OTA & Airlines Hotel packages Hotels & Others
  29. 29. 6. COMING SOON
  30. 30. URL CONTEST HOW? Mail us your pitch / proposal for your favourite URL before 21 September THE URL’S  fournisseurdenergie.be  carte-sim.be  fashion-blog.be  energieleveranciers-vergelijken.be  sim-kaart.be  chaussures-femmes.be  elektriciteit-vergelijken.be 30

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