Atosho Conference March 2013 Anders Ibsen

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Atosho Conference March 2013 Anders Ibsen

  1. 1. March 2013
  2. 2. ATOSHO’S MISSION STATEMENT2 We enable people to shop wherever they find relevance – independent of time and space
  3. 3. IDENTIFYING THE DEMAND IS KEY TO SUCCESS - WHEN AND WHERE IS A DEMAND CREATED?3  This is not creating much of a demand!  Can you create a demand from this content?
  4. 4. IDENTIFYING THE DEMAND IS KEY TO SUCCESS - WHEN AND WHERE IS A DEMAND CREATED?4  How to identity a demand?  How to fulfil a demand?  Search?  Email?  People lose interest if message is not relevant  Match the content instantly – and win!
  5. 5. BIG DATA IS A GREAT WAY OF IDENTIFYING DEMAND – COMBINING UNSTRUCTURED AND STRUCTURED DATA5 DATA BIG Structured Unstructured data data
  6. 6. A TURN KEY SOLUTION TO PUBLISHERS – ALL ADVANTAGES6  Incremental revenues  No opportunity costs  Not occupying existing revenue driving inventory  No capacity cost  No customer service costs  A pure new way of monetising inventory and users
  7. 7. ATOSHO IS A PLATFORM FOR DISTRIBUTED ECOMMERCE7 Transaction and payment process Consumer Atosho settles the Retailer Channel Partner payments to the channel partners and retailers Legal transaction flow Payment and settlement flow
  8. 8. OMNIPRESENCE IS THE FUTURE OF ECOMMERCE – ALL CHANNELS COVERED8 Atosho’s technology platform Retailers Channel partners Banner Media Portals storefront Hardware & Electronics Search Niche Sites result storefront Back-end technology Clothes & Shoes Price Comparison Editorial storefront Consumer Search Portal touch points Image Home & Garden storefront Print Media Books/DVD/Games Full shop TV, Radio etc. Print-to- mobile Physical stores Travel & flight tickets storefront Retailers feed Atosho distributes the retailers’ The storefronts can easily be integrated into any their online product catalogue products by using a number of touch point enabling the retailers’ products to be to Atosho’s Product Information proprietary storefront technologies bought directly from the channel partners’ sites. Management system. This is Atosho’s advanced optimization technology done via APIs and standard ensures that products are exposed according to modules relevance
  9. 9. WHY IS THIS RELEVANT? ESTIMATED MARKET OF APPROX. USD 140 BN BY 20159 The global e-commerce spend is projected to grow The addressable market forwith approx. 20% annually equalling USD 1400 bn in 2015 Atosho/distributed ecommerce is estimated to USD 140 bn Global e-commerce spend Global e-commerce spendUSD bn USD bn 1400 140 1400 CAGR: 19% 1161 963 821 690 CAGR: 23% 572 482 429 352 273 211 159 ~10%*2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Global E-commerce spend Addressable market (2015F) Source: JP Morgan, InternetRetailer *Management estimation
  10. 10. NO DIRECT COMPETITION TO ATOSHO (COMPETITIVE LANDSCAPE) 10 Sales and marketing channel services for retailers Traffic generating services Transactional services (Service provider generates (Service provider completes the traffic to the retailer’s site) transactions on the service provider’s Affiliate marketing platform) Distributed - TradeDoubler shopping Advertising - LInkShare Services enabling Services enabling Distribution Display marketing retailers to sell their retailers to make - DoubleClick products on any 3rd services advertisements on Admeld 3rd party URLs party URL (and Interactive images* offline channels) (Service distributed on - Kiosked across channels 3rd party URLs, e.g. - Luminate publishers and bloggers) Search Engines Search - Google Aggregators - Bing Marketplaces: Destination Amazon Services which Service enabling - services redirect consumers to Price comparison retailers to sell their - Pixmania a specific services products on the - Ebay (Service provided on a eCommerce shop - Kelkoo aggregator’s site - PriceRunner designated URL owned by the service provider)* Interactive Image services add small apps to images giving an extended user experience. Providing possible links to retailers are one feature of the apps.
  11. 11. 11@ATOSHOAnders Ibsen - CEO

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