1. Bengkel Sistem Maklumat Pasaran
Tempatan & Antarabangsa
Anjuran:
LEMBAGA PERINDUSTRIAN KAYU MALAYSIA
KEMENTERIAN PERUSAHAAN PERLADANGAN & KOMODITI
Rabu
18 Jun 2008
14 Jamadil Akhir 1429
2. Pembentangan Kertas:
Membina dan Mengendali Pasaran Siber
Pembentang:
AZMAN ELIS
Technicqal Sdn Bhd
Tempoh pembentangan:
2 jam 30 minit
3. Bengkel Sistem Maklumat Pasaran Membina dan Mengendali
Tempatan & Antarabangsa Pasaran Siber
Topik-topik perbincangan
5. Bengkel Sistem Maklumat Pasaran Membina dan Mengendali
Tempatan & Antarabangsa Pasaran Siber
Apa pula Portal & Laman?
Gerbang (Portal) Laman (Site)
www.yahoo.com www.syarikatku.com
www.maybank2u.com.my www.persatuanku.com
6. Bengkel Sistem Maklumat Pasaran Membina dan Mengendali
Tempatan & Antarabangsa Pasaran Siber
komunikasi
email
video attachment
push-mail
perniagaan (electronic-commerce)
katalog B2B e-lelong
supply chain CRM
laman sosial
chatting
interaksi audio/video
perkongsian data
7. Bengkel Sistem Maklumat Pasaran Membina dan Mengendali
Tempatan & Antarabangsa Pasaran Siber
laman e-commerce
interaksi secara langsung pelanggan~penjual/pemilik
mekanisme pembayaran secara terus
sendirian berhad!
business-to-business (B2B)
interaksi bertapis/terkawal
biasanya tiada mekanisme pembayaran
pasaran yang lebih luas
pautan pada portal
interaksi secara separa langsung
mekanisme pembayaran bergantung kepada penjual
pasaran luas tetapi tertakluk pada capaian pautan
8. Bengkel Sistem Maklumat Pasaran Membina dan Mengendali
Tempatan & Antarabangsa Pasaran Siber
E-Marketplace
"E-" or "electronic" marketplace in a business-to-business context is primarily a large online platform (B2B portal) or
website that facilitates interaction and/or transactions between buyers and suppliers at organizational or institutional
rather than individual levels. Since the builders of such marketplaces primarily aim at facilitating buyer-seller interaction
(in most cases without being a buyer or seller themselves), these are also referred to as "third-party" B2B
marketplaces.
These marketplaces can do one or more of the following:
Help buyers find new suppliers and vice versa
Help reduce the time and cost of interaction for B2B transactions
Help increase trade between distant geographies
Help manage payments and track orders for B2B transactions
Help the environment by using appropriate technology that is environmentally friendly
Vertical e-Marketplace
A vertical e-marketplace or Vortal spans up and down every segment of one specific industry. Each level of the industry
has access to every other level, which greatly increases collaboration. Buyers and sellers in the industry are connected
to increase operating efficiency and decrease supply chain costs, inventories and cycle times. This is possible because
buying/selling items in a single industry standardizes needs, thereby reducing the need for outsourcing many products.
Horizontal e-Marketplace
A horizontal e-marketplace connects buyers and sellers across many industries. The most common type of materials
traded horizontally are MRO (maintenance, repair and operations) materials. Mainly business and consumer articles,
these items are in demand because they are crucial to the daily running of a business, regardless of industry and level
within that industry. Many corporations have MRO materials bought directly on-line by the maintenance team in order to
relieve the purchasing department.
No-frills e-Marketplace
Developed in response to customers wanting to purchase products without service (or with very limited service), the no-
frills e-marketplace parallels the B2C offering of no-frills budget airlines. The subject of several Harvard and IMD
articles/case-studies, no-frills B2B e-marketplaces enable the effective de-bundling of service from product via clear
"business rules." This provides the basis of differentiation from conventional B2B sales/purchasing channels.
10. Bengkel Sistem Maklumat Pasaran Membina dan Mengendali
Tempatan & Antarabangsa Pasaran Siber
11. Bengkel Sistem Maklumat Pasaran Membina dan Mengendali
Tempatan & Antarabangsa Pasaran Siber
jumlah laman web < 168,408,112 >
source: netcraft.com, May 2008
nilai transaksi tahunan melalui e-commerce < >
pengguna internet < >
DELL – buy direct berjayakah?
selective markets saja
12. Bengkel Sistem Maklumat Pasaran Membina dan Mengendali
Tempatan & Antarabangsa Pasaran Siber
laman e-commerce
komponen-komponen
laman web asas
domain relevan
hosting selamat/secure
gerbang bayaran (payment gateway)
sistem penghantaran tempatan? offshore?
apa yang praktikal online L/C?
order melalui kad kredit?
hantar dulu? trust?
penyelenggaraan webmaster team
pemasaran
13. Bengkel Sistem Maklumat Pasaran Membina dan Mengendali
Tempatan & Antarabangsa Pasaran Siber
business-to-business (B2B) portal
komponen-komponen
penyertaan daftar
yuran/langganan
semakan/updates
sistem penghantaran/logistik
sokongan
14. Bengkel Sistem Maklumat Pasaran Membina dan Mengendali
Tempatan & Antarabangsa Pasaran Siber
pautan pada portal
komponen-komponen
laman web
gerbang bayaran (payment gateway)
sistem penghantaran perlu ada
penyelenggaraan
sokongan
penyertaan daftar
yuran/langganan
15. Bengkel Sistem Maklumat Pasaran Membina dan Mengendali
Tempatan & Antarabangsa Pasaran Siber
yang mana lebih efektif?
laman e-commerce sesuai untuk B2C (retailer)
B2B portal sesuai untuk pengilang
pautan pada portal sesuai untuk perkenalkan syarikat
16. Bengkel Sistem Maklumat Pasaran Membina dan Mengendali
Tempatan & Antarabangsa Pasaran Siber
