The Africa Learning barometer shows us that there is a deeper learning crisis that needs to be addressed to raise standards and improve learning outcomes. Teaching is at the heart of the learning crisis and epidemic levels of teacher absenteeism. None of the public universities meet the internationally recommended teacher-student ration so what’s the solution? No funds to hire more scholars or pay them better! 119,000 pupils to miss Form One slots in 2013 in Kenya. Only 16,125 pupils including 600 with special needs to join national schools. 27000 papers published annually in Africa however Open Access is still a challenge. Scientists & researchers don’t publish much online, Google Scholar doesn’t have much content on Africa; discovery happens faster when we digitize material and share knowledge. No much class interaction=Lecturer-student due to increasing teacher to student ratios. There’s need to enhance that for effective learning & offer quality education. There’s need to democratize education by offering access to high quality content for students and giving experts a platform to build an audience outside the class, allowing them to have 10,000 students instead of 50.

1. #WhatWillItTaketo
#DisruptEducation
in Africa?
@SocialAfrika #WhatItWillTaketo #DisruptEducation @KenyanMarketer

2. PROBLEMS & GAPS
 The Africa Learning barometer shows us that there is a deeper learning crisis that needs to be
addressed to raise standards and improve learning outcomes. Teaching is at the heart of the
learning crisis and epidemic levels of teacher absenteeism.
 None of the public universities meet the internationally recommended teacher-student ration
so what’s the solution? No funds to hire more scholars or pay them better!
 119,000 pupils to miss Form One slots in 2013 in Kenya. Only 16,125 pupils including 600 with
special needs to join national schools.
 27000 papers published annually in Africa however Open Access is still a challenge.
 Scientists & researchers don’t publish much online, Google Scholar doesn’t have much
content on Africa; discovery happens faster when we digitize material and share knowledge.
 No much class interaction=Lecturer-student due to increasing teacher to student ratios. There’s
need to enhance that for effective learning & offer quality education.
 There’s need to democratize education by offering access to high quality content for students
and giving experts a platform to build an audience outside the class, allowing them to have
10,000 students instead of 50.
@KenyanMarketer #WhatWillItTaketo #DisruptEducation

3. Source: KENYA UNIVERSITIES PROGRAMME
FOR AWARD OF CHARTERS
Number NO. of Professors Associate Senior Associate Lecturers
Students Professor Lecturers
University
Nairobi 57, 162 124 231 318 42 (+174 tutorial fellows & 25
graduate trainees
Moi 34, 477 42 50 113 120 (+52 graduate assistants
and 50 tutorial fellows
Kenyatta 61, 928 27 60 120 59 (+223 tutorial fellows and 16
teaching assistants)
Egerton 20, 525 12 41 115 119
JKUAT 24, 113 23 50 94 230 (+ 94 teaching assistants
Maseno 10, 332 22 41 113 123 (+ 46 tutorial fellows)
Masinde 10325 15 22 48 N/A
Muliro
@KenyanMarketer #WhatWillItTaketo #DisruptEducation

4. STAFFING CRISIS IN PUBLIC UNIVERSITIES
 Lecturers handling large classes and few dons with PHD’s hence heavier teaching and work
loads compromising quality of education offered.
 Large classes mean lecturers can’t offer tutorials & maintain personal contact.
 Satellite campuses mean lecturers travel long distances to teach.
 Lack of adequate teaching staff vs huge enrollment is some schools e.g. Kenyatta university
undermines the delivery of quality education.
 Uni’s face shortage of faculty with doctorates-PHD training in jeopardy!
 Huge NO.s of undergraduate & graduate programmes without qualified staff.
 Staff shortage in newly elevated universities-unlikely to attract great scholars
 Some universities have over enrolled in some programmes straining quality.
 International standards recommend a 1:30 for humanities and 1:25 for sciences. None of the
universities in Kenya meet the international standards.
 The main reason for this state of affairs is the low package and lack of facilities which make
university teaching unattractive to scholars.
@KenyanMarketer #WhatWillItTaketo #DisruptEducation

5. RECENT STATS; JULISHA ICT REPORT
 Increased investment by vendors, venture capital activity aimed at start ups and
development in the 4G shared network infrastructure in Kenya.
 The main uses of Internet remains searching for information at 75% and downloading content
at 59%.
 A 42% increase in students and universities connected to broadband in 2012-2013 period.
 36% of Kenya’s population has access to internet with around 17.38M users in 2013.
 The main purposes of using the internet in Kenya are communicating with
colleagues, (77%), searching for information 68% and education & learning activities at 40%.
 Respondents said they use a PC to perform personal tasks especially individuals over 45
years. Education and entertainment purposes drive respondents 15-34 years to use a PC.
Older guys above 45 use the PC for work much more than other demographics.
 A survey by InMobi and Decision Fuel (February 2012) found that the main mobile media
activities for Kenyans were social networking (25 percent); entertainment (19 percent);
general information and search (17 percent); and email (12 percent).
@KenyanMarketer #WhatWillItTaketo #DisruptEducation

6. OPPORTUNITIES/POSSIBLE SOLUTIONS
 It’s hard to buy books, access publications or share class content. We need to use mobile
technology to enable people & publishers monetize works & meet demand in Africa.
 A secondary and more nascent trend is the concept of “credentials 2.0”, which is born of the
need to document alternative learning and mastery.
 Educations must be knowledge based however currently the focus is not on learning & but on
passing exams which doesn’t benefit the students much especially at the workplace.
 Our curriculum needs to be progressive to current needs of industry and marketplace needs.
 Professionals are NOW looking for ongoing learning and career development without
necessarily incurring the costs of a traditional education. One that is self-scheduled for flexible
learning pursuable at their own pace.
 There is need for education to be available to people just beyond the walls of an institution.
There’s need to provide opportunities that allow people to pursue interests & acquire new skills
in a non-committal way to help transform their interests into passion and knowledge.
 One of the largest MOOC providers, Coursera, is barely a year old and already has 2.5 million
students, 215 courses, and 33 college and university partners.
@KenyanMarketer #WhatItWillTaketo #DisruptEducation

7. INTRODUCING MOOCs
 MOOCs are an innovative new approach that holds much promise for engaging students
across the country and around the world, as well as for helping colleges and universities
broaden their reach.
 MOOCs can help raise degree completion, deepen college curricula and increase learning
productivity. MOOC participants (students and educators) join the online class from anywhere
in the world.
 MOOC’s enables higher education to embrace yet another way of serving individuals whose
work and family responsibilities make it difficult to meet the time and place requirements of
campus course offerings.
 MOOC’s–– is the real deal by providing teaching, course management, and enrollment
platform where professors from top-flight universities can offer popular courses.
 Adults, non-traditional learners or people that just need a little extra skill to advance in their
careers for whom higher education didn’t make any sense; it was too expensive, centralized,
inaccessible and inconvenient will find MOOC’s very useful!
@KenyanMarketer #WhatItWillTaketo #DisruptEducation

8. FYI:
 MOOC’s aren’t the silver-bullet solution to all that
ails higher education in the continent just like online
shopping didn’t put brick-and-mortar stores out of
business, online education can co-exist along
traditional residential campuses.
@KenyanMarketer #WhatItWillTaketo #DisruptEducation

9. WE HAD A SMART IDEA FOR
 15 Polytechnic Colleges in Kenya. 7 public universities
 18 private universities 11 chartered private universities
 8 private universities with interim authority 52 University Colleges
 401 Business and 85 Teaching Colleges. 48 Regional Uni’s and 32 top COMESA
universities.
 Corporations and their employees!
 LOCAL EXAM BODIES
 KNEC
 KASNEB
 17 International exam bodies in Kenya.
 5 international and 17 local research organizations in Kenya.
AND YOU TOO!
@KenyanMarketer #WhatItWillTaketo #DisruptEducation

10. THEN TALKED TO…….
DR. BITANGE NDEMO
PERMANENT SECRETARY
MINISTRY OF INFORMATION
AND COMMUNICATIONS
He liked our concept and he’s now one of our advisors who have helped us
refine the idea, mentor and guide us to date.
AND WE ARE NOW PASSIONATELY PURSUING AN IDEA WHOSE TIME
HAS COME!!
@KenyanMarketer #WhatItWillTaketo #DisruptEducation

11. HERE WE ARE
Muthuri Kinyamu
FOUNDER OF
SocialPRO clubs & Social Edge Africa Nick Stewart
Zack Kiuna
Lead Designer
Team Leader Lead Developer
Bachelor of Commerce-Marketing eMobilis Academy
major at UoN &ACCA in Strathmore Certificate in mobile Bachelor of Commerce-
programming. Marketing Major from UoN.
KEY ROLES:
BSc, Computer Science Self taught designer.
1.Business development & from MMUST.
Strategy KEY ROLES:
2. Media and Public Relations KEY SKILLS Design User Interfaces.
3.Team management & PHP/MySql, jQuery, HTML, C Develop brand
Leadership. SS, JSE, J2ME, JavaScript, A identity, logos and brand
4. Content Development ndroid, Phonegap assets
@KenyanMarketer #WhatItWillTaketo #DisruptEducation

12. OUR PROMISE TO YOU!
Our idea is anchored on three pillars we created known as PCT which support our NRS as our
logo beautifully depicts.
 PEOPLE- Our hybrid learning platform NETWORK position is one that supports peer to peer
learning. Our users will remain our key focus; we endeavor to build a platform that delights
them, connects them to others with similar interests, talents, aspirations, education and skills to
allow discovery of new knowledge and acquisition of skills. We also have a brilliant team
working towards the realization of that!
 CONTENT- We are committed to providing you with interesting, relevant and organized
content for faster consumption. To achieve our vision we must gain user confidence and
REPUTATION for providing great, relevant, transferable and useful content. We have and will
continue establishing links with experts, universities, publishers, research institutions and key
stakeholders in education sector to help us achieve this.
 TECHNOLOGY- We have identified a niche SPECIALIZATION one that connects students to
educators and experts to willing learners in a smarter and simpler way. To achieve this mission
we are committed to building a seamless hybrid platform that is easy to use and understand.
We’ll be innovative and proactive in our approach.
@KenyanMarketer #WhatItWillTaketo #DisruptEducation

13. POINTS TO NOTE.
 Please note we aren’t replacing the in-person interactions offered by institutions, we want to
offer people the opportunity to expand knowledge & pursue their interests without dedicating
fixed periods of time to fit a college or university schedule.
 Learning, one extreme is the magic of presence - with peers and teachers. Another is the
almost infinite access to peers and experts in the virtual world. We aim to pay attention to
both, and accelerate learning by taking the best of both worlds. All about blending of
learning!
 We offer a great opportunity for collaboration between the worlds of higher education and
corporate learning. Matching students to educators & experts to learners.
 We are building a platform that will allow colleges and universities to provide access to higher
education for typically under-represented and disadvantaged students at home.
@KenyanMarketer #WhatItWillTaketo #DisruptEducation

14. STAY TUNED FOR MORE!
#WhatWillItTaketo #DisruptEducation in Africa?
Follow me @KenyanMarketer for
more!
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