Open Session Multiplica - Conversión a lead, Conversión a cliente, Conversión a prescriptor
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Como parte de nuestro programa de 11 semanas con Multiplica, Hoy estuvimos con David García, Director de Táctica España y Pablo Rueda, Partner Manager de Selligent en España, Portugal y LATAM; en una nueva sesión hablando sobre Conversión a lead – Conversión a cliente – Conversión a prescriptor. En este webinar describimos los objetivos en cada etapa de nuestro funnel y las distintas estrategias que se emplean durante el viaje de un cliente, desde el awareness hasta la prescripción. La sesión tuvo por objetivo representar un journey transversal y multicanal lo más didáctico posible.
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Open Session Multiplica - Conversión a lead, Conversión a cliente, Conversión a prescriptor
- 13. SELLIGENT MARKETING CLOUD MAXIMIZE EVERY MOMENT Pablo Rueda Salgado, Head of Partnerships, Iberia pablo.rueda@selligent.com
- 14. S O P H I A : T H E H E R O O F O U R S T O RY T O D AY
- 15. Family vacation summer packages
- 16. Sophia is now visiting HAPPY HOTELS WEBSITE. SCREEN SHOT OF SITE IN ACTION Behavior • Explores different offers • Click behavior collected in the background via Site
- 17. Sophia is now visiting HAPPY HOTELS WEBSITE. Discovery area • Present some articles in line with Editorial Slant of The Chronicle • Most READ articles & most TRENDY articles SCREEN SHOT OF SITE IN ACTION SEARCH TERM Family vacation summer packages CHANNEL Website SEGMENT Family Vacation M A R K E T E R ' S V I E W
- 18. -This means up to x2.5 more identified visitors via email - Powered by rules set up in Site POP-IN TO CONVERT INTEREST.
- 20. Sophia is SHOWN A TARGeTED ON- SITE BANNER AD • Site in action • Pre-defined segmentation matched to offers
- 21. Sophia is now visiting HAPPY HOTELS WEBSITE. Discovery area • Present some articles in line with Editorial Slant of The Chronicle • Most READ articles & most TRENDY articles SCREEN SHOT OF SITE IN ACTION BANNER POSITION 1 Family vacation summer packages CHANNEL Website M A R K E T E R ' S V I E W
- 22. A COUPLE OF DAYS LATER
- 26. Easy installation of The HAPPY HOTELS APP • Connection via Facebook or Google • Install the app • Push notification • Geolocalization
- 27. Two weeks OUt
- 28. WEATHER DATA tRIGGERs PROACTIVE PUSH NOTIFICATION AND DEFLECTS CALL
- 30. CONNECTING THE CUSTOMER EXPERIENCE SURFACE CRITICAL MARKETING DETAIL TO SERVICE AGENTS • Surface customer journey, interest, and next best offer data from Selligent to Service Agents • Deliver consistency in message & offer to consumers Customer Service Desktop Interests Interactions Journeys Offers Family vacation package to Aruba 50% OFF Family Stingray excursion
- 31. MOBILE PUSH TO DRIVE PERSONALIZED EXPERIENCES Last trendy technologies: • Mobile version perfectly responsive • Recommended articles on Aruba-related news • Possibility to share this article • Keep in touch through alerts
- 32. THE TRIP IS FINALLY HAPPENING!
- 34. TakinG PERSONALIZATI ON OFFLINE • Information about kids leveraged for a personalized welcome gift Sarah
- 35. Submit BOOK TOMORROW‘S ACTIVITIES Yoga Kids‘ Sea Turtle Discovery Tour Aqua Gym HAPPY HOTELS
- 36. Sophia Green Married, two kids Likes: Yoga, snorkeling sophia.green@gmail.com
- 44. Your Feedback is important! Your rating for Happy Hotels The Destination The Location The Appearance Front Office The Service The Room Food & Drink Activities Next
- 46. AND SO the JOURNEY CONTINUES...
- 47. SELLIGENT MARKETING CLOUD MAXIMIZE EVERY MOMENT Pablo Rueda Salgado, Head of Partnerships, Iberia pablo.rueda@selligent.com
- 48. colchón de yoga
- 50. Iberia Store Sophia Green 25 años, NYC (USA) Likes: Yoga, viajar y música rock sophia.green@gmail.com
- 51. Iberia Store
- 52. I‘m in Maybe Later Iberia Store
- 53. Iberia Store 25, oct 2018 Iberia Store Madrid Abierto: L-V. 8:00 am – 20:00h
- 54. Iberia Store Hola Sofía!
- 55. Iberia Store 25, Oct 2018 iberiastore@atencioncliente.com
- 56. Iberia Store
- 57. Sophia, Were you satisfied with your new Yoga Matters? Please, rate your experience! {J} Jaxon‘sComunidad Iberia Store A chance to win a cuppon worth $500 Overall satisfaction Delivery speed Your product opinion: I allow Iberia Store’s to publish my testimonial on their siteAcepto que Iberia Store publique este comentario en su website
- 58. Online & offline conectados
- 60. Iberia Store, vista de dependienta detienda
- 62. Iberia Store 280€ 30 de Oct 2018 IS IBERIA STORE Iberiastore.com | 30 de Oct 2018 Iberia Store Madrid, España Contáctanos en: iberiastore@atencioncliente.com
- 63. Iberia Store
- 66. Recopilar ComunicarAnalizar y segmentarUnificar Online Offline DMP Movil IoT Web Display Redes Sociales Móvil Email
- 67. ia & Machine learning Audiencia Contenido / OfertasCustomer Journey QUIÉN QUÉCUÁNDO Y CÓMO La persona correcta La mejor ofertaEn el momento adecuado y por el canal oportuno
- 68. SITE Personaliza la web en tiempo real para usuarios conocidos y visitantes anónimos
- 69. MOBILE Envía notificaciones push e In-App, personaliza el contenido de tu app y se más relevante con el geofencing
- 70. Live content
- 74. SELLIGENT MARKETING CLOUD MAXIMIZE EVERY MOMENT Pablo Rueda Salgado, Head of Partnerships, Iberia pablo.rueda@selligent.com