David Otero, VP of Technology and Operations en Multiplica US Nos cuenta qué herramientas podemos usar para el conversion optimization process.

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TOOL SELECTION
Finding the best testing tool for
your business.
TOOL

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Tools to use with Conversion Rate
Optimization

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Analytics Tools

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Optimization Tools

5. OPTIMIZATION ROUTE

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3,2,1…..FIGHT!
VS VS

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LET’S LOOK AT….

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CONVERT

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CONVERT

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CONVERT

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CONVERT

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CONVERT

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CONVERT

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CONVERT

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LET’S LOOK AT….

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OPTIMIZELY

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OPTIMIZELY

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OPTIMIZELY

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OPTIMIZELY

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0
OPTIMIZELY

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OPTIMIZELY

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LET’S LOOK AT….

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MONETATE

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MONETATE

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MONETATE

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MONETATE

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MONETATE

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MONETATE

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HOW TO CHOOSE?

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0
HOW TO CHOOSE
FEATURES
A/B Testing
Multivariate Testing
Split URL Testing
Visual Editor
Users 1 - 5 1 - 5 Unlimited
Reporting Basic (Engagement) Not Great
Standard Targeting Basic Basic Strong Targeting Options
HeatMaps
Click Tracking
Personalization
Mobile Testing
Basic Features

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1
HOW TO CHOOSE
Advanced Features
FEATURES
GEO-Targeting
Segmentation
Advanced / Custom Targeting
Users Unlimited Unlimited Unlimited
Support Account Manager Account Manager Account Manager
API / Integrations Some Some Most
Google Analytics Integration
Server Side Testing
Reporting

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SO….WHICH SHOULD I START WITH?

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SO….WHICH SHOULD I START WITH?

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We also have a new tool in town!

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Any Questions OR More
Email us :
optimization@Multiplica.us

36. www.multiplica.us
THANK YOU!
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6

37. Digital Experiences that
help companies grow