Major Barriers to creativity Scamper Technique to enhance your creative skills Where do innovative ideas come from? Difference between creativity and innovation

4. Invention and Innovation
Invention
Creation of
Something
New
Results in
New
Knowledge
Innovation
Transformation of
an idea or
resource into
useful application
Results in new
products or
service or process

5. It’s genetic
30% Creativity Inheritance
70% Creativity Learned

7. 5 Major Barriers to creativity
Pattern Thinking
Tendency to follow current practices.
Fear of failure Lack of belief
Tendency to think
too narrowly

8. ACTIVITY
Use your imagination

11. ACTIVITY
Unusual uses of different objects

12. Scamper
• Substitute comes up with another topic that
is equivalent to the present topic.
• Combine adds information to the original
topic.
• Adjust identifies ways to construct the topic
in a more flexible and adjusted material.
• Modify, magnify, minify creatively changes
the topic or makes a feature/idea bigger or
smaller.
• Put to other uses identifies the possible
scenarios and situations where this topic can
be used.
• Eliminate removes ideas or elements from
the topic that are not valuable.
• Reverse, rearrange evolves a new concept
from the original concept.

13. Activity : GUIDELINES
Example 1: Stapler
Following is the example of stapler based on SCAMPER technique
 Substitute one thing for another: Make a line of staplers from different material such as
cardboard, metal, fiberglass, plastic, or polished wood
 Combine with other functions, materials or things: Add a punching machine with stapler
 Adapt the design so it can be used for some other purpose: Design a stapler that fastens
without staples by pressing together sheets of paper under pressure (e.g., a pair of pliers is
somewhat like a stapler in that it can be used to press together things.)
 Modify, Magnify, Minimize elements of its design: Enlarge the stapler’s top and make it
ergonomic (concerned with designing and arranging things people use so that the people and
things interact most efficiently and safely) to fit a hand.
 Put the design to other uses: Add a bottle opener at the bottom/add a storage capacity for pins
 Eliminate Elaborate, Enhance some part of the design: Design a stapler that dispenses both
small and large staples
 Rearrange reverse sections or move parts around: Design a stapler that can staple from either
end.

14. Tips for enhancing creativity
Memories Imagination +
Connections
Ordinary Ideas Special Ideas

15. Innovation
• Novel and Useful Idea + Successfully
Implemented = Innovation

16. Examples - innovation
A revolutionary, new,
interactive touch screen
fountain capable of
creating more than 100
beverage options at your
fingertips available in a
matter of seconds
Walmart is taking
innovation into the
services system by
introduction self-service
checkout into retail
outlets.
NikeiD is a service
provided by NIKE
allowing customers to
personalize and design
their own Nike
Merchandise. They offer
online services as well as
physical NikeiD studios

17. Examples - innovation
Using the device’s
camera, it snaps a
picture of the user and
then reflects her
movements, creating a
real-time, digital way
for her to test out
cosmetics — anywhere
It is a coke vending
machine located in many
grocery stores. You can
directly use it to buy your
favorite drink.
Gillette sells premium
razors at a loss, but makes
money on repeat sales of
blades
“Share a Coke”
Coke managed to make
each person who picked
up a can feel special and
unique by printing
individual names on
cans and bottles and
suddenly everyone was
identifying with the

18. Where do innovative ideas come from?
• Ability to connect seemingly unrelated ideas and put
them together in new ways

19. 3 Simple Question to evaluate
your ideas
What is the compelling need
that is not currently being
met?
The Need
Who is the target market who
has this need?
The Market
How your product or service
is better or unique?
The Value Proposition

20. Thanks