I was hired once to review implementation of UCD process in a modern and fast paced publishing company.
It turned out, that a good idea can go wrong, if there’s temptation to subordinate it to managerial comfort - in this case, standardization. Enough to say, the creative process cannot be standardized at all.
My job was to get insight about the situation and find a solution.
After a two week long observation, I came with some conclusion and this presentation. It was just the beginning of fantastic journey with people I love to day.