1. 3 KEY TAKEAWAY / LEARNINGS
1) The importance of emphatizing – you have to get into the
stakeholder shoes, and that needs to happen constantly, whether
you are gathering information, when ideating or when prototyping
an idea.
2) Always ask for feedback – other people _will_ have different
points of view that will richen your creative process.
3) Purposely come up with multiple ideas and force them to be
outrageous – even after simplifying them a lot there could be
good, realistic ones in there.

2. MY PROCESS MAP
Formal
assignment
Ideate Prototype
Refine
prototype
based on
test
Creative
solution
Define the
problem Test
Discard
ideas that
don’t work
out, try new
ones
Emphatize! Emphatize! Emphatize!
Observe
Gather
feedback

3. REFLECTION
I think the process map pictured here applies to any creative design problem.
And creative design applies to know problems or assignments or even to
unknown needs.
Working in an engineering department for a manufacturer of industrial
equipment, I feel this skills are really applicable to my everyday work.
Every time we consider a new project or even designing features for an existing
project, getting into this creative mindset should allow you to come up with
better solutions that your customers will eventually appreciate.