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INTRODUCTION
 Developed by Dr. Heinz Weihrich
 TOWS means Threat-Opportunity-Weaknesses-Strengthness
 Same process of a...
 Starts with threats because strategic plans
undertakes as a result of problem or threat
 Focusing in threats and opport...
METHODS/STRATEGIES OF TOWS ANALYSIS
- Here Opportunities and Threats down the side and
Strength and Weaknesses across top
...
1. SO STRATEGY
-SO means Strengths and Opportunities
-is adopted after identifiying the strengths and
weaknesses of
organi...
2. ST STRATEGY
- Means Strengths and Threats
- Maximum utilisation of a firms strength to minimise
threats
- also known as...
3. WO STRATEGY
- Means Weaknesses and Opportunities
- Minimises the impact of weaknesses by utilising
maximum opportunitie...
4. WT STRATEGY
- Means Weaknesses and Threats
- Firms attempts to minimises the impact of both
weaknesses and threats
- al...
The Organisation
Strengths – S
1.
2.
3.
4.
Weaknesses – W
1.
2.
3.
4.
Opportunities – O
1.
2.
3.
4.
SO Strategies
Leverage...
ADVANTAGES OF TOWS MATRIX
 Is a useful tool to formulate specific strategies
 It provides information and strategies to ...
Tows matrix
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Tows matrix

  1. 1. INTRODUCTION  Developed by Dr. Heinz Weihrich  TOWS means Threat-Opportunity-Weaknesses-Strengthness  Same process of analysing as of SWOT analysis-But difference is that, here threats and opportunities are examined first and weaknesses and strengths are examined last  After creating list of threats, opportunities, weaknesses and strength, managers examine ways the company can take advantage of opportunities and minimize threats by exploiting strengths and overcoming weaknesses
  2. 2.  Starts with threats because strategic plans undertakes as a result of problem or threat  Focusing in threats and opportunities first helps to lead productive discussion about what is going on in the external environment rather than discussing what a company is good or bad at.
  3. 3. METHODS/STRATEGIES OF TOWS ANALYSIS - Here Opportunities and Threats down the side and Strength and Weaknesses across top - each item added to matrix is lettered and numbered Eg- S1, S2, S3 for Strength and O1, O2, O3 for Opportunities - If the grid is filled then matching of matrices begins - results in different strategic altenatives for organisation - there are 4 types of strategies or strategic alternatives
  4. 4. 1. SO STRATEGY -SO means Strengths and Opportunities -is adopted after identifiying the strengths and weaknesses of organisation -firm utilises maximum strengths to get maximum advantage from opportunities -also known as Maxi-Maxi strategy
  5. 5. 2. ST STRATEGY - Means Strengths and Threats - Maximum utilisation of a firms strength to minimise threats - also known as Maxi-Mini Strategy
  6. 6. 3. WO STRATEGY - Means Weaknesses and Opportunities - Minimises the impact of weaknesses by utilising maximum opportunities - also known as Mini-Maxi strategy
  7. 7. 4. WT STRATEGY - Means Weaknesses and Threats - Firms attempts to minimises the impact of both weaknesses and threats - also known as Mini-Mini strategy
  8. 8. The Organisation Strengths – S 1. 2. 3. 4. Weaknesses – W 1. 2. 3. 4. Opportunities – O 1. 2. 3. 4. SO Strategies Leverage strengths to maximise opportunities = Attacking strategy WO strtegies Counter weknesses through exploiting opportunities = Bulid strength for attacking strategy Threats – T 1. 2. 3. 4. ST strategies Leverage strengths to Minimise threats = Defensive strategy WT strategies Counter weaknesses and threats = Bulid strengths for defensive strategy
  9. 9. ADVANTAGES OF TOWS MATRIX  Is a useful tool to formulate specific strategies  It provides information and strategies to the organisation  Analysis generates effective strategic alternatives  gives priorities to threats so that an organisation can utilise strength and opportunities so as to overcome threats and weaknesses  The tool is simple and can be easily applied by managers and is less expensive
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