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Graybeal

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Graybeal

  1. 1. All The News That’s Fit To Pay For Online: The Case for a Modified News Micropayment Model on the Social Web Geoffrey Graybeal & Jameson Hayes The University of Georgia ISOJ 2010 Austin, Texas
  2. 2. Background • Reemergence of micropayments as a business model • Business model defined • Willingness to pay & SNS literature • Industry overview
  3. 3. Modified News Micropayment Model Drivers • Microearn • Socialization/Sharing • Local Focus • Centralized Banking System
  4. 4. Microearn • Functions much like a rewards program, where users earn points for disseminating news, information and online content to friends and followers. • Examples: – Airlines, hotel, gaming industries
  5. 5. Socialization/Sharing • Capitalizes on SNS logistical streams and social capital of social networks to disseminate valued information to trusted peers • Examples: – -“Re-tweet” feature on Twitter – - “Share” function on Facebook – -Blogroll, links on blog sites
  6. 6. Local focus • News sites retain local pricing decisions that will attract local audiences with its focus on local content • Examples: – Newspapers “bread and butter” has long been local content – hyperlocal blogs
  7. 7. Centralized Banking System  Allows universal currency exchange so that users can swap “currencies” from different platforms and trade in for cash  Examples – Google Checkout – PayPal
  8. 8. Modified News Micropayment Model
  9. 9. Discussion • Implications • Future Directions – -Modified Mobile News Micropayment Model – -Modified Media Micropayment Model
  10. 10. Discussion • Implications • Future Directions – -Modified Mobile News Micropayment Model – -Modified Media Micropayment Model

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