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All The News That’s Fit To Pay
For Online: The Case for a
Modified News Micropayment
Model on the Social Web
Geoffrey Graybeal & Jameson Hayes
The University of Georgia
ISOJ 2010 Austin, Texas
Background
• Reemergence of micropayments as a business
model
• Business model defined
• Willingness to pay & SNS literature
• Industry overview
Modified News Micropayment Model
Drivers
• Microearn
• Socialization/Sharing
• Local Focus
• Centralized Banking System
Microearn
• Functions much like a rewards program, where
users earn points for disseminating news,
information and online content to friends and
followers.
• Examples:
– Airlines, hotel, gaming industries
Socialization/Sharing
• Capitalizes on SNS logistical streams and social
capital of social networks to disseminate valued
information to trusted peers
• Examples:
– -“Re-tweet” feature on Twitter
– - “Share” function on Facebook
– -Blogroll, links on blog sites
Local focus
• News sites retain local pricing decisions that will
attract local audiences with its focus on local
content
• Examples:
– Newspapers “bread and butter” has long been
local content
– hyperlocal blogs
Centralized Banking System
 Allows universal currency exchange so that
users can swap “currencies” from different
platforms and trade in for cash
 Examples
– Google Checkout
– PayPal
Modified News Micropayment Model
Discussion
• Implications
• Future Directions
– -Modified Mobile News Micropayment Model
– -Modified Media Micropayment Model
Discussion
• Implications
• Future Directions
– -Modified Mobile News Micropayment Model
– -Modified Media Micropayment Model

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Graybeal

  • 1. All The News That’s Fit To Pay For Online: The Case for a Modified News Micropayment Model on the Social Web Geoffrey Graybeal & Jameson Hayes The University of Georgia ISOJ 2010 Austin, Texas
  • 2. Background • Reemergence of micropayments as a business model • Business model defined • Willingness to pay & SNS literature • Industry overview
  • 3. Modified News Micropayment Model Drivers • Microearn • Socialization/Sharing • Local Focus • Centralized Banking System
  • 4. Microearn • Functions much like a rewards program, where users earn points for disseminating news, information and online content to friends and followers. • Examples: – Airlines, hotel, gaming industries
  • 5. Socialization/Sharing • Capitalizes on SNS logistical streams and social capital of social networks to disseminate valued information to trusted peers • Examples: – -“Re-tweet” feature on Twitter – - “Share” function on Facebook – -Blogroll, links on blog sites
  • 6. Local focus • News sites retain local pricing decisions that will attract local audiences with its focus on local content • Examples: – Newspapers “bread and butter” has long been local content – hyperlocal blogs
  • 7. Centralized Banking System  Allows universal currency exchange so that users can swap “currencies” from different platforms and trade in for cash  Examples – Google Checkout – PayPal
  • 9. Discussion • Implications • Future Directions – -Modified Mobile News Micropayment Model – -Modified Media Micropayment Model
  • 10. Discussion • Implications • Future Directions – -Modified Mobile News Micropayment Model – -Modified Media Micropayment Model

Editor's Notes

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