SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Successfully reported this slideshow.
Activate your 14 day free trial to unlock unlimited reading.
1.
Outlining New Paths to Democracy
A Profile of Online Content Creators and its Participatory Effects
Ingrid Bachmann
Teresa Correa
Homero Gil de Zúñ iga
School of Journalism
University of Texas at Austin
INTERNATIONAL SYMPOSIUM ON ONLINE JOURNALISM
2.
Rationale
The Web increasingly offers greater opportunities and
spaces for people to create, interact, and share material
online
Scholars have found that these creative behaviors are
not randomly distributed among groups
Socio-demographic differences
Psychological differences
Engaging in these creative activities may be important for
the democratic agenda
3.
Creating content
This study focuses on the creation of online political
content among US adults, and examines
socio-demographic characteristics
psychological predictors (personality traits and life satisfaction)
political and civic effects (online and offline)
Political content creation:
creating blogs
posting comments on blogs
contributing with citizen news
uploading videos to the Internet
4.
Methods
Web-based survey
National data
Valid cases 1,482 (17.3% response rate)
Variables/Measures
Demographics
Life satisfaction, emotional stability, openness to new
experiences, extraversion
Media use & media trust
Participation
Online content creation
5.
Findings
Content
creation
Gender Race Education Income Age
Content
creation
--
Gender .04 --
Race -.04 .02 --
Education -.05 -.12*** -.05 --
Income -.07* -.13*** -.02 .42*** --
Age -.16*** -.12** .18*** .06* -.03 --
* p < .05, ** p < .01, *** p < .001
6.
Findings
Content
creation
Extraversion
Emotional
stability
Openness to
new
experiences
Life
satisfaction
Content
creation
--
Extraversion .10* --
Emotional
stability
-.10** .10** --
Openness to
new
experiences
-.06# .35*** .18** --
Life
satisfaction
-.10* .14*** .40*** .10* --
# p <.10, * p < .05, ** p < .01, *** p < .001
7.
Findings
Online political
participation
Offline political
participation
Civic
participation
Demographics
R2 3.7%*** 13.4%*** 6.6%***
Personality traits
R2 2.5%*** 4.5%*** 4.8%***
Media use and trust
R2 22.2%*** 5.7%*** 15.3%***
Online content
creation
R2
12.5*** 3.0%*** 3.1%***
TOTAL R2
41.0%*** 26.5%*** 29.9%***
* p < .05, ** p < .01, *** p < .001
8.
Conclusions
For certain people (young, lower income, extraverted,
less stable, less satisfied with their life) less favorable
segments of society, the Web may allow the space for
them to contribute to civic society and perhaps mitigate
their political frustrations.
Results indicate that the Internet may indeed be
providing new paths to foster modern democracies.
As the population of content creators online grows, so
does the possibilities for these citizens and other users to
engage civically and politically.
0 likes
Be the first to like this
Views
Total views
145
On SlideShare
0
From Embeds
0
Number of Embeds
0
You have now unlocked unlimited access to 20M+ documents!
Unlimited Reading
Learn faster and smarter from top experts
Unlimited Downloading
Download to take your learnings offline and on the go
You also get free access to Scribd!
Instant access to millions of ebooks, audiobooks, magazines, podcasts and more.
Read and listen offline with any device.
Free access to premium services like Tuneln, Mubi and more.