Thoughts, concepts and stories for a new generation of marketers

1. The new Marketing Career
Thoughts, Concepts & Stories for a New Generation of Marketers
Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1

2. Marketing is
Changing

3. from MASS targeting

4. to individual relationships

5. from tools that interrupt

6. to tools that engage

7. As a Marketer you should
be prepared to evolve

8. My marketing evolution…

9. 2000 2005 2009

10. My Marketing Job Description
What does your dad do?
He does marketing
What does that mean?
I’m not sure…he works a lot on his
computer and plays Wii at the office
Well, not exactly…

11. PLAN
CREATE
GOVERN Content Write
Maintain Review
Measure Marketing Revise
Approve
Publish
Store
Delivery
Display
Source: Content Strategy and the Future of Marketing, Kristina Halvorson, Brain Matters

12. Partner Collaboration

13. Analyze and Optimize

14. Reading Blogs

15. Publishing Blog Content

16. Social Networking

17. F2F Networking

18. Case Study
Leadership Training and Consulting Firm

20. Marketing Insights

21. Knowledge has never
been more accessible

22. Suggested Reading
Church of the Customer
Duct Tape Marketing
Marketing Minute
Marketing Sherpa
Logic + Emotion
Marketing Profs
Inside Adwords
Brand Autopsy
Tom Fishburne
Copyblogger
Web Ink Now
Chris Brogan
Seth Godin
Junta42

23. Marketing Intelligence Mix

24. The risk of becoming an expert

25. Without trust you having nothing

26. Image Attribution
poultry: http://www.cals.msstate.edu/depts/img/poultry_big.jpg
social media collage; social media logos: http://www.flickr.com/photos/luc/
broken tv: http://www.flickr.com/photos/schmilblick/
magazine: http://www.flickr.com/photos/defrostca/
envelope: http://www.flickr.com/photos/stoller/2255681370/
phone: http://www.flickr.com/photos/robbn1/3448476781/
evolution: http://commons.wikimedia.org/wiki/File:Human_evolution.svg

27. Thank You