Presented at ARLIS/NA 2013 in Pasadena, California on April 28, 2013 as part of a panel discussion entitled "Fashion Blogs from Creation to Preservation."

1. Off the Cuff:
How Fashion Bloggers
Find and Use Information
Kim Detterbeck, Purchase College, SUNY
Nicole LaMoreaux, LIM College / FIT
Marie Sciangula, Purchase College, SUNY
ARLIS/NA 41st Annual Conference
April 28, 2013
Pasadena, California

2. myMETRO

3. myMETRO Process

4. myMETRO Process
Findings

5. myMETRO Process
Findings Future

6. METRO

7. myMETRO Researchers

8. Process

9. Process:survey

10. Process:socialmedia

11. Process:literature
review

12. Findings

13. Findings:
Authenticity

14. "The indication of individual identity through the
curation and display of clothing and accessories is
in keeping with the ethos of social media, which
emphasizes authenticity above all."
-A. Marwick, 2010

15. Findings:
Authenticity

16. "I wouldn't [hire a researcher]. That
would take a large part of my work
away that I truly enjoy doing."
-Blogger A

17. "I prefer to be my own researcher."
-Blogger B

18. Findings:
Authenticity
Fast Fashion

19. Findings:
Authenticity
Fast Fashion
Millennials

20. "It’s not difficult
to find
[information] if
you know
where to look.
For me it’s been
this way."
-Blogger C

21. "Nothing is
hard to
obtain in this
day and age
if you know
where to
look.”
-Blogger D

22. "I tend to
find all that
I need."
-Blogger E

23. Findings:
Authenticity
Fast Fashion
Millennials
Hypertextuality

24. “With the World Wide
Web and the blogosphere in
particular, hypertextuality
has proliferated. It is the very
structure blogs rest on...
Fashion blogs constantly
relate to other blogs, be it
through directly linking to
them in a post or by
including them in their
blogroll."
-A. Rocamora, 2012

25. “If there are any phrases
or images I would like
to borrow, I always
make sure to cite all my
sources by posting the
links on where the
reader may find them.”
-Blogger F

26. "In my full knowledge and
opinion, it is very much
acceptable for anyone and
everyone to reuse all
images off the World
Wide Web PROVIDED
they clearly and VISIBLY
cite their references and all
links to where they
originally 'borrowed' the
images from.”
-Blogger G

27. Future Considerations

28. Future Considerations:
Bloggers vs. Journalists

29. Future Considerations:
Bloggers vs. Journalists
Blog to Book

30. Future Considerations:
Bloggers vs. Journalists
Blog to Book
Millennials?

31. Read the report at:
metro.org/files/410
View presentation at:
http://goo.gl/jz0d4
kimberly.detterbeck@purchase.edu
nicole.lamoreaux@limcollege.edu
marie.sciangula@purchase.edu

32. ThankYou!
Questions?

33. Cited Resources
Connaway, L. S., Dickey, T.J, & Radford, M.L. (2011). ‘If it is too inconvenient, I'm not going after it.:'
Convenience as a critical factor in information-seeking behaviors." Library and Information Science
Research, 33: 179-190.
Marwick, A. (2011). Conspicuous and authentic: Fashion blogs, style, and consumption. Presented at
the International Communication Association, Boston, MA. Retrieved from http://www.tiara.
org/papers/marwick_conspicuousauthentic.pdf
McMahon, M. and Pospisil, R. (2005). Proceedings from Australasian Society for Computers in
Tertiary Education. Brisbane, Australia. Laptops for a digital lifestyle: Millennial students and
wireless mobile technologies. Retrieved from http://www.ascilite.org.
au/conferences/brisbane05/blogs/proceedings/49_McMahon%20&%20Pospisil.pdf
Metropolitan New York Library Council. http://metro.org
Rocamora, A. (2012). Hypertextuality and remediation in the fashion media. Journalism Practice, 6
(1), 92–106.
Image Credits
1. Flickr User dyniss
2. Flickr User mjsonline
3. Flickr User wcouch
4. Flickr User margaretv
5. Flickr User sameold2010
6. Flickr User glaaasi
7. J.J. Threads
8. The Art of Manliness
9. Flickr User StudioGabe // Gabriel Li
10. Novelax Store International