2. WE BELIEVE!
Creativity is not a class, itʼs a UNIVERSAL application"
Learning is not confined to classrooms, it flourishes OUTSIDE of institutions"
Creativity is the RIGHT way to teach kids how to solve the worldʼs problems"
"

3. Whenever any Form of
EDUCATION becomes destructive
of these ends, it is the Right of the
People to alter or to abolish it, and
to institute new EDUCATION, laying
its foundation on such principles
and organizing its powers in such
form, as to them shall seem most
likely to affect their CREATIVITY
and INNOVATION…"

4. When a long train of
RESTRICTIONS and UNDER-
FUNDING, pursuing invariably the
same Object evinces a design to
reduce them TO NO CHILD LEFT
BEHIND, it is their right, it is their
d u t y, t o t h r o w o f f s u c h
E D U C AT I O N A L O P E R AT I N G
SYSTEMS, and to provide new
Guards for their future security."

5. …as Free and Independent THINKERS,
WE have full Power to CHANGE THE
SYSTEM FROM WITHIN – NOT BY SOME
DISCONNECTED BUREACRACY, TO
INFUSE CREATIVITY INTO EVERY
ASPECT OF EDUCATION, establish AN
OPEN-SOURCE MODEL TO
CONTINUOUSLY EVOLVE, and to do all
other Acts and Things which AMERICANS
may of right do. "

6. WHATʼS
THE
PROBLEM??!

7. EDUCATION IS BROKEN.!

8. SOCIETY AT LARGE!
Urgent need for reform, as seen in effects of
globalization and changing technology that are
making America less relevant in an age of
creativity and innovation."
"
Itʼs a problem thatʼs unnamed, multifaceted,
and seemingly impossible to solve. "

9. THE EDUCATIONAL INSTITUTION was built by
bureaucracy far-removed from the class room"
"
Outdated | Overloaded | Plagued with issues"
"
These issues are WIDESPREAD, ENDEMIC to the system,
"
EVIDENT across disciplines, education levels"
"
" " ""
"

10. IN THE CLASSROOM!
Under NO CHILD LEFT BEHIND program, teachers are forced to “teach the test” "
Bogged down by disciplinary and administrative obligations, teaching is just one of
many “priorities” "
Teachers often isolated by disparate “one-off” digital resources"

11. WHAT WE HEARD FROM TEACHERS ON
THE GROUND…!
To
be
an
effec.ve
teacher,
you
have
to
love
it.
There
are
too
many
drawbacks
/
hardships
/
problems
to
the
profession
to
wake
up
each
day
ha.ng
your
job.
–
Anna
,
8th
grade
Foreign
Language
It’s
hard
to
be
crea.ve
when
I’m
held
.ghtly
to
data-­‐driven
decisions
of
upper-­‐management
(administra.on
and
school
board,
state
and
federal
government).
–John
,
K-­‐6
Physical
Some.mes
I
disagree
with
the
way
the
Educa.on
and
High
School
Health
"rou.ne"
of
the
day
was
developed
and
maintained.
There
are
a
lot
of
teachable
moments
that
I
miss.
–Judy,
Kindergarten
Success
is
helping
students
become
independent
lifelong
learners
who
get
excited
about
finding
out/
figuring
out
themselves/the
world,
etc.
–Deb,
6th
grade
Math

12. WHAT WE HEARD FROM TEACHERS ON
THE GROUND…!
I
would
like
to
be
more
crea.ve
at
my
job,
but
it
seems
to
be
an
impossibility
due
to
the
nature
of
the
job
itself.
–Libby,
9th
and
10th
grade
English
I
think
to
be
an
effec.ve
teacher
you
need
to
teach
in
a
way
that
reaches
all
learners
(auditory,
visual,
etc.)
Also,
it
is
important
to
understand
the
importance
of
differen.a.on.
Every
class
has
a
wide
range
of
learners
and
every
lesson
needs
to
be
modified
so
everyone
can
be
successful.
–Jenna,
3rd
grade
I
wish
teachers
could
have
an
open
forum
of
communica.on.
–
Dawnielle,
K-­‐8
Special
Educa.on

13. THERE IS HOPE – TEACHERS ARE
CREATIVE, AND WANT TO INFUSE
CREATIVITY INTO THEIR LESSON PLANS!
They
need
to
know
there
is
a
beYer
way.
They
need
the
right
support
system.
They
need
the
right
resources.

14. TEACHERS NEED A REVOLUTION!

15. WHY A REVOLUTION?!
Cause REVELATION – make people see
problem and care about it"
"
Create platform to HARNESS
ADVOCATESʼ ENERGY!
"
Continuously INSPIRE “whatʼs possible
thinking”"

16.
SO
WHATʼS
THE IDEA?

17. NO RIGHT BRAIN LEFT BEHIND
MEETS !
TOP CHEF!
It will be a Reality Competition that not only engages show
contestants, but the entire country by bringing lessons back to every
classroom."

18. WHY
A REALITY
COMPETITION?!

19. In order to bring change, we need creative
problem solving to seep into the American
consciousness, and national television is still
a big awareness driver."
"
Take, for instance, how the Biggest Loser put
a spotlight on American obesity. While
documentaries are great, they donʼt get the
national attention of reality hits."
"
"

20. Plus, with a reality competition about everything
from singing to fishing, it seems education
should have its turn. After all, everyone has an
opinion about education, and it affects
everyone, whether they currently realize it or
not. "
"
So letʼs show the public what 21st century
learning looks like and get people talking about
education reform."

21. "Teachers often learn new methods by
observing other classrooms. "
"
"Weʼre just bringing this practice to a mass
arena that creates a forum for real
conversation while giving teachers a look at
different practices that they can even try out
in their classroom."
"

22. SHOW OVERVIEW!
Cas$ng
Call
Phase
Semi-­‐final
Phase
Compe$$on
Phase
• Not
televised/recorded
• 3
semifinalist
schools
per
• There
will
be
5
finalist
schools
;
• Any
type
of
school
that
has
region
(Northeast,
Southeast,
each
will
send
one
teacher
and
5th-­‐7th
graders
can
apply
Midwest,
Southwest,
5
students
to
compete
as
a
class
• Applica.ons
will
be
culled
Northwest)
will
par.cipate
in
• Filming
takes
place
in
the
down
to
a
list
of
semi-­‐finalists
the
first
set
of
episodes
summer
at
a
summer
camp
type
by
region
• During
these
episodes,
we
loca.on
• Care
will
be
taken
to
select
a
will
visit
their
school
and
let
• Classes
will
be
compe.ng
in
diverse
group
of
schools
them
plead
their
case
for
weekly
challenges,
all
the
while
across
socioeconomic
status
why
they
should
par.cipate
working
to
design,
plan
and
and
type
of
school
• Viewers
cast
their
vote
online
build
a
new
school
for
the
favorite
school
in
• Winning
class
receives
college
each
region
scholarship
• Applicants
are
mo.vated
to
spread
the
word
about
the
show
in
order
to
garner
votes,
thus
increasing
awareness

23. HOST!
The show requires a dynamic host
(or co-hosts) that can inspire viewers
to care more about education and
take action."
"
Our ideal would be a widely
recognized public figure (celebrity or
otherwise) who has a passion for
education, like Michelle Obama,
Natalie Portman, or Mark
Zuckerberg."
"
Other host considerations include
Oprah, Morgan Freeman, Mario
Lopez, Tom Hanks, Matt Damon,
Sandra Bullock, wil.i.am, Jennifer
Garner, Common. "

24. PILOT EPISODE OF SEMIFINAL PHASE!
The show starts out with a national tour to the semi-finalists. In
the first episode we visit the semi-finalist schools in the South
East. Produced in a documentary-style, we hear the faculty and
students talk about why they entered the contest and what they
hope to get out of it. The teachers discuss the realities of
education today and talk about where the most need is at their
school. We also get a peek at how these schools are preparing
for the competition. The episode is emotional, human, and real.
While there will likely be a tear-jerker moment or two, the overall
tone is hopeful."

25. TYPICAL CHALLENGE EPISODE!
"Each episode will begin with confessionals from participants, both students and
teachers. They will meet for the introduction of an expert in the business or academic
world. This expert will present a creative approach to problem solving and propose a
challenge based on this approach."
"
"Limits for challenge will be based on real world limits for real world teachers (e.g.
budget constraints, limited time, limited materials). We will watch the classrooms
during their problem solving and execution of a model/presentation to demonstrate
their idea."
"
"All challenges relate back to the larger project (e.g. the students might be asked to
create a budget for the school)."
"
"The teams will be evaluated by our host and our guest expert, and the class who
completes the assignment the most effectively and innovatively will have their idea
implemented in the model for the perfect school."
"
"Classrooms across America will be competing in analogous challenges which will be
submitted via our website. New assignments will be presented both post-show and
via our website. The deadline for submission will be the end of the show."
"
"Winning classrooms will have their project featured both at the beginning of each
show and on our website. "

26. POSSIBLE GUEST EXPERTS!
"
"Nike sustainable designer"
" "Innovation instructor at Stanford"
" " "Harvard Business School professor "
" " " "Frog Design creative director"
" " " " "Clay Shirkey"
" " " " " "Steven Hawking"
" " " " " ""

27. FINALE!
In this episode, America votes on the classroom that they believe has performed
the best over the course of the series. Classes are brought back together to
announce the winner. The school, fully built, is presented to the community, and
the winners get to cut the red ribbon. All participating classes will be compensated
with a donation such as a $25,000 donation (TBD depending on sponsors).
Winning class will receive college scholarships."

28. RIGHT BRAIN REVOLUTION
WILL BE AN INTEGRATED
EXPERIENCE SHARED BY OUR
CONTESTANTS AND AMERICA
AT LARGE.!

29. TRANSMEDIA ECOSYSTEM!
Provoca.on
Ambient
Revela.on
Show
Connec.on/Direc.on
Website
Con.nuous
Inspira.on
Harness
Energy
Hulu
Facebook
App
for
Smartphones
YouTube
TwiYer
and
Pads

30. AMBIENT!
"To generate buzz, we will
implement ambient
advertising in major metro
areas around alarming
education-related
statistics."
"
"We will direct to home
page which will, before
show launch, house a call
to action to become part
of the Right Brain
Revolution."
"

31. THE SHOW!
Illuminate"
"Casting and confessionals will help make mainstream America aware of issues in education."
"
Entertain"
"We will cast children in 5th-7th grade. They should be old enough to grasp the complexity of the
challenges and young enough to be quirky and willing to think outside of the box. Not to mention,
there will be much drama as teams compete, innovate and push themselves to complete the
challenges. Exclusive confessionals will be hosted on YouTube."
"
Inspire"
"Educators and students alike will be inspired by the techniques used by our competing educators
and the inventiveness displayed by our competing students. Tools from the show will be available
online."
"
Interact"
"Classrooms across the country will be participating by completing analogous challenges. Also,
Americans will choose both the Right Brain Revolution Finalist and the winners of Right Brain
Revolution. "

32. THE WEBSITE !

33. THE WEBSITE !
Content around show! Solutions for Educators!
• Participant Bios" • Adaptable lesson plans"
• Episode Guide" • Q&A with experts"
• Voting platform" • Share tips and tricks"
"
Solutions for Community! Solutions Students!
• Tips and tricks for parents" • Camps/Programs to help
develop "
• Issues in your area that
could be " "adaptive learning skills"
• Creative approaches to
"helped through
common "
collaborative learning"
"homework woes"
• How do contact your
government "
"representative to affect
change"

34. Competing educators will have twitter feeds through
which they will interact with the public."

35. Our page will be a forum for discussion, a
place to download our app, and a place to
vote for your favorite classroom."
"

36. Our feed will feature behind the scenes footage
generated by kids competing on the show."
"

37. "
We will post episodes with ability to share."

38. Our applications for
Smartphone and Pads will
house voting capabilities as
VOTE
well as simple creative
GAMES
problem solving exercises/
games."

39. HOW WE WILL IMPLEMENT?!
As members of creative industries, we are well equipped to bring
together the right people to make this happen."
"
We can pitch the show to networks."
"
We can reach out to our clients for sponsorships."
"
We can find media partners to sell advertising. "
"
We can identify educators/experts to help create the show content."
"
We can create promotional materials and digital properties. Itʼs what we do every day."

40. WHY IT WILL WORK!
Through this mass TV show and integrated program we will get
Americaʼs attention. We will show how creative problem solving skills are
essential for the success of 21st century America, motivating the public at
large to care about education reform and take action."
"
Teachers will observe new teaching practices and find an online
destination that allows them to share with other teachers. And thanks to
the public pressure on policy makers, teachers will be free to implement
more creative problem solving practices in the classroom."
"
Students will think about their education from a different perspective. "
"
Even viewers no longer in school will learn valuable skills just by
watching the show."

41. THE AMERICAN REVOLUTION WAS A
BEGINNING, NOT A CONSUMMATION.
!
– President Woodrow Wilson!

43. Katherine
Mike
Ablan
Ronkoske
Proximity
Chicago,
Energy
BBDO,
Junior
Digital
Strategist
Planning
Director
Shannon
Joe
Eileen
Smiley
Gray
Tjan
Energy
BBDO,
Energy
BBDO,
Proximity
Chicago,
Senior
Planner
VP
Global
Planning
Director
Junior
Art
Director