Understanding need What creates differences in prospects to nurture budding minds ?Children – Age Group : 10years to 16 years LOCATION : Town/City/Village/ State/ Country Large School with many great prospects V/s Smaller schools with limited scope Education System of the school – Focuses solely on academics & marks/grades V/s Focuses on extra-curricular activities too Financial Status of the child : Lower family income – cannot afford many facilities & good school education V/s High family income – avails all facilities Parental & Teacher involvement in the child’s activity
All children have something they are most fascinated about… Lets encourage their fascinations .
“FASCINATION” in children Why?? How to explore your fascination ? These are things kids These are things kids Collecting Pictures like to do/see/explore are curious about Making scrapbooks Research Stickers BUILD on a fascination !! Drawings How do fascinations grow? Models etc. By exploring.. By talking to other kids with Fascinations may change / die : similar interests… •Because they feel “stuck” can cant do/learn more about their fascination •They don’t have friends around thatIf Fascinations are built upon… : talk about fascination FASCINATION •They don’t find any “encouragement” CAREER PATH around them may lead to…. •(maybe because children grow out of them) INTEREST/Hobby •Maybe.. They found a new fascination
Service ecology PEOPLE LEARN READ PARENTS HEAR FRIENDS TALK FOLLOW EXPLORE DISCUSS SIBLINGS ASK TEACHERS AND OBSERVE THINK WATCH GUIDES SEE EXTENDED FAMILY WONDER ENVIRONMENT FEEL UNDERSTAND DO HOME WRITE SCHOOL DRAW PLAY GROUND ANALYSE PLAY WITH MARKET ABSORB USE NEIGHBOURHOOD COLLECT MUSEUMS Children – Age Group : DISTRIBUTE CINEMA 10years to 16 years SHARE TRAVELS EXCHANGE PUBLIC TRANSPORT SAVE
VALUE PROPOSITION• Bring about appreciation for the various “fascinations” & curiosities of children… (Apart/Outside from their regular academic performance)• Give the children a platform to probe further into their “fascinations” – and develop their natural inclinations…• Here, the child is known by his/her fascination. It is the “fascination” that connects these children together..• Establish connections and show/share/learn/grow• A platform to widen interests by getting inspired by another child’s fascination..• Give the kids a wider perspective by making them move out their regular circles and connect to new ones..
What does the service enable.. Develop your fascination If not, then find a newHave a “fascination” for to an interest/ fascination and let it something.. hobby/skill/career path grow Learn, share, contributeWhat do you do to keep Get fascinated by other to do develop your the fascination alive? children’s fascination fascination even further Showcase how Find other children fascinated you are.. Put sharing the sameup your collection/work.. fascination
Touch points and EvidencingTouch points can take many forms; Websitefrom website interfaces and mobilephone apps to posters for the site inschools. All touch points need to beconsidered in totality, and crafted tocreate a clear, consistent and unifieduser experience Mobile App
Business model• It’s a FREE web-based service.• MODE OF REVENUE GENERATION – Advertisement filtered on the basis of interest of its user – This includes advertisement by organizations/companies that facilitate: the following for the school student age group: • Scholarships • Contests in that area • Holding webinars/ and sessions for that age group. • Volunteer services • Educational books and other materials • Blogs, articles, links to other websites that our dedicated to their particular interest. – For the user segment that have access to smart phones, they can download the APP version of ” TAKE-OFF” at a certain price. This model of revenue generation gives : •TAKE-OFF a sustainable revenue . •The organization that advertise with us gets connected to its intended user segment(kids) and gets publicity via us. •The kids get right know-how(awareness) to take their “fascinations” forward by being able to benefit from the various opportunity platforms.