5. 14-5
Question?
What is action taken to meet the demands and
needs of customers?
A. Quality
B. Efficiency
C. Responsiveness to customers
D. Effectiveness
6. 14-6
Operations Management
Quality
goods and services that are reliable, dependable,
or psychologically satisfying
Efficiency
amount of inputs required to produce a given
output
Responsiveness to customers
action taken to meet the demands and needs of
customers
8. 14-8
Improving Responsiveness
to Customers
Without customers, organizations would
cease to exist.
Non-profit and for-profit firms all have customers.
Managers need to identify who the customer is
and their wants or needs.
9. 14-9
What do customers want?
Most customers prefer:
A lower price to a higher price
High-quality products to low-quality products
Quick service to slow service
Many features over few features.
Products that are customized or tailored to their
specific needs
10. 14-10
Designing Production Systems to Be
Responsive to Customers
The attributes of an organization’s outputs—their
quality, cost, and features—are determined by the
organization’s production system
Since the ability of an organization to satisfy the
demands of its customers derives from its
production system, managers need to devote
considerable attention to constantly improving
production systems
11. 14-11
Customer Relationship Management
Customer relationship management (CRM)
technique that uses IT to develop an ongoing
relationship with customers to maximize the
value an organization can deliver to them over
time
12. 14-12
Improving Quality
A firm that provides higher quality than
others at the same price is more responsive
to customers.
Higher quality can also lead to better
efficiency through lower waste levels and
operating costs.
15. 14-15
Improving Efficiency
Total factor productivity
looks at how well an organization utilizes all of its
resources—such as labor, capital, materials, or
energy—to produce its outputs
17. 14-17
Facilities Layout, Flexible
Manufacturing, and Efficiency
Facilities Layout
The operations
management
technique whose goal
is to design the
machine-worker
interface to increase
production system
efficiency.
18. 14-18
Facilities Layout, Flexible
Manufacturing, and Efficiency
Flexible Manufacturing
Operations management techniques that attempt
to reduce the setup costs associated with a
production system.
21. 14-21
Facilities Layout
Product layout
Machines are organized so that each operation is
performed at work stations arranged in a fixed
sequence.
Example: mass production systems where workers
are stationary and a belt moves work to them.
22. 14-22
Facilities Layout
Process Layout
Self contained work stations not organized in a
fixed sequence.
Provides flexibility in making a wide variety of
products tailored to customers.
23. 14-23
Facilities Layout
Fixed-Position Layout
The product stays in a fixed spot and components
produced at remote stations are brought the
product for to final assembly.
Large jet aircraft assembly uses this type of
layout.
25. 14-25
Flexible Manufacturing
Flexible manufacturing aims to reduce the time
required to set up production equipment.
Redesigning the manufacturing process so that
production equipment geared for manufacturing
one product can be quickly replaced with
equipment geared to make another product can
dramatically reduce setup times and costs.
26. 14-26
Flexible Manufacturing
Flexible manufacturing increases a company’s
ability to be responsive to its customers.
Increasingly, organizations are experimenting
with new designs for production systems that
not only allow workers to be more productive
but also make the work process more flexible,
thus reducing setup costs
29. 14-29
Just-in-Time Inventory
and Efficiency
One drawback of JIT systems is that they leave
an organization without a buffer stock of
inventory.
Although buffer stocks of inventory can be
expensive to store, they can help an organization
when it is affected by shortages of inputs
brought about by a disruption among suppliers
30. 14-30
Self-Managed Work Teams
The use of empowered self-managed teams
can increase productivity and efficiency.
Cost savings arise from eliminating
supervisors and creating a flatter
organizational hierarchy, which further
increases efficiency.
31. 14-31
Question
What is the rethinking and redesign of the
business process to achieve dramatic
improvement in critical measures of
performance?
A. Corporate efficiency
B. Process redesign
C. Process re-qualification
D. Process reengineering
32. 14-32
Process Reengineering
and Efficiency
Process Reengineering
The fundamental rethinking and radical redesign
of the business process to achieve dramatic
improvement in critical measures of performance
such as cost, quality, service, and speed
33. 14-33
Process Reengineering
and Efficiency
Process reengineering can boost efficiency
because it eliminates the time devoted to
activities that do not add value.
Top management’s role is to encourage
efficiency improvements by emphasizing the
need for continuous improvement or
reengineering.