SlideShare a Scribd company logo
1 of 27
The Digital Divide: The Challenge of Engaging a Wider Social Media Audience Michael Rees @mrees School of Information Technology Carolyn McDonald @camcd Information Services Slides at: go.mrees.co/abcslides
Technology Influences http://www.theage.com.au/opinion/head-in-the-cloud-20110731-1i66s.html
July 2011 http://www.go-gulf.com/60seconds.jpg
The Big 3
http://blog.jess3.com/2011/05/the-geosocial-universe-2-0.html
Twitter App Universe ,[object Object],Twitter App Toolkits at http://oneforty.com
TweetStats
visual.ly
 
 
 
Google+ SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.web-strategist.com/blog/2011/08/01/strategy-five-ways-google-can-become-mainstream/
Social Media Technology
The Myths – Gender  (Data from Feb 2011) http://blog.kissmetrics.com/social-media-by-demographic/
The Myths - Income
  The Myths - Age
The Data ,[object Object],[object Object],[object Object],http://www.pewinternet.org/Reports/2010/Older-Adults-and-Social-Media.aspx
Pew reports (US based) Social networking and our lives  –  June 16 2011 “ how use of these technologies is related to trust, tolerance, social support, and community and political engagement” http://pewinternet.org/Reports/2011/Technology-and-social-networks/Summary.aspx
[object Object],[object Object],[object Object],[object Object]
The Myths - Participation
The Digital Divide what do you see?
http://www.flickr.com/photos/nsisodiya/4039713671/
So what? Social capital, engagement, participation, information
Barriers – Access, Ability, Attitude ,[object Object],[object Object]
Attitude
How and why are you using socmed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

More Related Content

What's hot

On Social Websites
On Social WebsitesOn Social Websites
On Social Websites
Avani Shah
 
7 Steps To Creating Social Media Guidelines-FETC 2013
7 Steps To Creating Social Media Guidelines-FETC 20137 Steps To Creating Social Media Guidelines-FETC 2013
7 Steps To Creating Social Media Guidelines-FETC 2013
Steven Anderson
 
Social Media Diversity Presentation
Social Media Diversity PresentationSocial Media Diversity Presentation
Social Media Diversity Presentation
lpwrites
 

What's hot (20)

Casia 2014 preliminary round stage 1
Casia 2014 preliminary round stage 1Casia 2014 preliminary round stage 1
Casia 2014 preliminary round stage 1
 
Ppt2
Ppt2Ppt2
Ppt2
 
Social Media&Business Case Terenure Nov13th1.1
Social Media&Business Case Terenure Nov13th1.1Social Media&Business Case Terenure Nov13th1.1
Social Media&Business Case Terenure Nov13th1.1
 
On Social Websites
On Social WebsitesOn Social Websites
On Social Websites
 
Introduction to Digital Media - Workshop for UNDP - Environment & Energy
Introduction to Digital Media - Workshop for UNDP - Environment & EnergyIntroduction to Digital Media - Workshop for UNDP - Environment & Energy
Introduction to Digital Media - Workshop for UNDP - Environment & Energy
 
Snhra pres
Snhra presSnhra pres
Snhra pres
 
Social Media for Process Automation - Why?
Social Media for Process Automation - Why?Social Media for Process Automation - Why?
Social Media for Process Automation - Why?
 
Social networking .ppt
Social networking .pptSocial networking .ppt
Social networking .ppt
 
7 Steps To Creating Social Media Guidelines-FETC 2013
7 Steps To Creating Social Media Guidelines-FETC 20137 Steps To Creating Social Media Guidelines-FETC 2013
7 Steps To Creating Social Media Guidelines-FETC 2013
 
Ntpfw Moran
Ntpfw MoranNtpfw Moran
Ntpfw Moran
 
Social Media Diversity Presentation
Social Media Diversity PresentationSocial Media Diversity Presentation
Social Media Diversity Presentation
 
The role of social media in higher education
The role of social media in higher educationThe role of social media in higher education
The role of social media in higher education
 
Social Media : Pros and Cons
Social Media : Pros and ConsSocial Media : Pros and Cons
Social Media : Pros and Cons
 
how to Overcome the New Challenges Online
how to Overcome the New Challenges Onlinehow to Overcome the New Challenges Online
how to Overcome the New Challenges Online
 
Professional Learning Networks for Social Work
Professional Learning Networks for Social Work Professional Learning Networks for Social Work
Professional Learning Networks for Social Work
 
Enhancement of Privacy and User Interaction in a Social Network with the Aid ...
Enhancement of Privacy and User Interaction in a Social Network with the Aid ...Enhancement of Privacy and User Interaction in a Social Network with the Aid ...
Enhancement of Privacy and User Interaction in a Social Network with the Aid ...
 
Using What They Know to Teach Them What They Need to Know
Using What They Know to Teach Them What They Need to KnowUsing What They Know to Teach Them What They Need to Know
Using What They Know to Teach Them What They Need to Know
 
UMC Presentation of Web Trends in Higher Education
UMC Presentation of Web Trends in Higher EducationUMC Presentation of Web Trends in Higher Education
UMC Presentation of Web Trends in Higher Education
 
Preschool California Social Media Presentation
Preschool California Social Media PresentationPreschool California Social Media Presentation
Preschool California Social Media Presentation
 
Accessibility for social media platforms
Accessibility for social media platformsAccessibility for social media platforms
Accessibility for social media platforms
 

Viewers also liked (6)

INFT132 093 04 HTML and XHTML
INFT132 093 04 HTML and XHTMLINFT132 093 04 HTML and XHTML
INFT132 093 04 HTML and XHTML
 
Messing with MOOCs
Messing with MOOCsMessing with MOOCs
Messing with MOOCs
 
Developing Inside the Cloud
Developing Inside the CloudDeveloping Inside the Cloud
Developing Inside the Cloud
 
Cloud Apps Survival Of The Fittest
Cloud Apps   Survival Of The FittestCloud Apps   Survival Of The Fittest
Cloud Apps Survival Of The Fittest
 
MOOCs march on
MOOCs march onMOOCs march on
MOOCs march on
 
Activity 25 reflecting on openness
Activity 25 reflecting on opennessActivity 25 reflecting on openness
Activity 25 reflecting on openness
 

Similar to ABC Gold Coast Social Media Talk

Why Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified FirmsWhy Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified Firms
Brittany Smith
 
Social Networking (UA Campus Communicators)
Social Networking (UA Campus Communicators)Social Networking (UA Campus Communicators)
Social Networking (UA Campus Communicators)
rhonabwy
 
Disaster Strikes. Social Media Responds. Helpful Resources
Disaster Strikes. Social Media Responds. Helpful ResourcesDisaster Strikes. Social Media Responds. Helpful Resources
Disaster Strikes. Social Media Responds. Helpful Resources
Arielle Slam
 

Similar to ABC Gold Coast Social Media Talk (20)

LT2 Social Learning Presentation .pptx
LT2 Social Learning Presentation .pptxLT2 Social Learning Presentation .pptx
LT2 Social Learning Presentation .pptx
 
Social Media in Academia
Social Media in AcademiaSocial Media in Academia
Social Media in Academia
 
The Impacts of Social Networking and Its Analysis
The Impacts of Social Networking and Its AnalysisThe Impacts of Social Networking and Its Analysis
The Impacts of Social Networking and Its Analysis
 
Why Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified FirmsWhy Social Media? Return on Investment for MWESB Certified Firms
Why Social Media? Return on Investment for MWESB Certified Firms
 
Social Networking (UA Campus Communicators)
Social Networking (UA Campus Communicators)Social Networking (UA Campus Communicators)
Social Networking (UA Campus Communicators)
 
Researching Social Media – Big Data and Social Media Analysis
Researching Social Media – Big Data and Social Media AnalysisResearching Social Media – Big Data and Social Media Analysis
Researching Social Media – Big Data and Social Media Analysis
 
Customizing a pathforusingsocialmediainextension
Customizing a pathforusingsocialmediainextensionCustomizing a pathforusingsocialmediainextension
Customizing a pathforusingsocialmediainextension
 
Chapter7d McHaney
Chapter7d McHaneyChapter7d McHaney
Chapter7d McHaney
 
Casia 2014 preliminary round template
Casia 2014 preliminary round templateCasia 2014 preliminary round template
Casia 2014 preliminary round template
 
The Reader To Leader Framework Motivating Technology Mediated So
The Reader To Leader Framework Motivating Technology Mediated SoThe Reader To Leader Framework Motivating Technology Mediated So
The Reader To Leader Framework Motivating Technology Mediated So
 
A REVIEW ON SOCIOLOGICAL IMPACTS OF SOCIAL NETWORKING
A REVIEW ON SOCIOLOGICAL IMPACTS OF SOCIAL NETWORKINGA REVIEW ON SOCIOLOGICAL IMPACTS OF SOCIAL NETWORKING
A REVIEW ON SOCIOLOGICAL IMPACTS OF SOCIAL NETWORKING
 
Beyond Facebook Cascade Server User Conference Session, by James Horigan, Dig...
Beyond Facebook Cascade Server User Conference Session, by James Horigan, Dig...Beyond Facebook Cascade Server User Conference Session, by James Horigan, Dig...
Beyond Facebook Cascade Server User Conference Session, by James Horigan, Dig...
 
Social media brief
Social media brief Social media brief
Social media brief
 
Implementing a digital strategy at Gembloux Agro-Bio Tech (Université de Liège)
Implementing a digital strategy at Gembloux Agro-Bio Tech (Université de Liège)Implementing a digital strategy at Gembloux Agro-Bio Tech (Université de Liège)
Implementing a digital strategy at Gembloux Agro-Bio Tech (Université de Liège)
 
The Implementation of Social Media for Educational Objectives
The Implementation of Social Media for Educational ObjectivesThe Implementation of Social Media for Educational Objectives
The Implementation of Social Media for Educational Objectives
 
Disaster Strikes. Social Media Responds. Helpful Resources
Disaster Strikes. Social Media Responds. Helpful ResourcesDisaster Strikes. Social Media Responds. Helpful Resources
Disaster Strikes. Social Media Responds. Helpful Resources
 
The State of Social Media in Federal Government - April 2012
The State of Social Media in Federal Government - April 2012The State of Social Media in Federal Government - April 2012
The State of Social Media in Federal Government - April 2012
 
Social Networking Websites and Image Privacy
Social Networking Websites and Image PrivacySocial Networking Websites and Image Privacy
Social Networking Websites and Image Privacy
 
Digital Tattoo for NITEP students
Digital Tattoo for NITEP studentsDigital Tattoo for NITEP students
Digital Tattoo for NITEP students
 
Social Media For A Cause
Social Media For A CauseSocial Media For A Cause
Social Media For A Cause
 

More from Michael Rees

More from Michael Rees (20)

Experiences with MOOCs: Challenges and Opportunities
Experiences with MOOCs: Challenges and OpportunitiesExperiences with MOOCs: Challenges and Opportunities
Experiences with MOOCs: Challenges and Opportunities
 
Virtualisation advances for teaching and research
Virtualisation advances for teaching and researchVirtualisation advances for teaching and research
Virtualisation advances for teaching and research
 
Building Classroom Community
Building Classroom CommunityBuilding Classroom Community
Building Classroom Community
 
Teaching with Social Media
Teaching with Social MediaTeaching with Social Media
Teaching with Social Media
 
Teaching with Social Media
Teaching with Social MediaTeaching with Social Media
Teaching with Social Media
 
Cloud Apps Ascent - Snapshot
Cloud Apps Ascent - SnapshotCloud Apps Ascent - Snapshot
Cloud Apps Ascent - Snapshot
 
INFT132 093 07 Document Object Model
INFT132 093 07 Document Object ModelINFT132 093 07 Document Object Model
INFT132 093 07 Document Object Model
 
INFT132 093 05 Cascading Style Sheets
INFT132 093 05 Cascading Style SheetsINFT132 093 05 Cascading Style Sheets
INFT132 093 05 Cascading Style Sheets
 
INFT132 093 03 Web Concepts
INFT132 093 03 Web ConceptsINFT132 093 03 Web Concepts
INFT132 093 03 Web Concepts
 
INFT132 093 02 Internet Concepts
INFT132 093 02 Internet ConceptsINFT132 093 02 Internet Concepts
INFT132 093 02 Internet Concepts
 
Get Connected - Building a Social Media Roadmap
Get Connected - Building a Social Media RoadmapGet Connected - Building a Social Media Roadmap
Get Connected - Building a Social Media Roadmap
 
Favourite Cloud Apps
Favourite Cloud AppsFavourite Cloud Apps
Favourite Cloud Apps
 
Screencasting to Enhance Teaching Materials
Screencasting to Enhance Teaching MaterialsScreencasting to Enhance Teaching Materials
Screencasting to Enhance Teaching Materials
 
QCEC2009 Virtual IT Teaching Laboratory
QCEC2009 Virtual IT Teaching LaboratoryQCEC2009 Virtual IT Teaching Laboratory
QCEC2009 Virtual IT Teaching Laboratory
 
Screencasting At Bond
Screencasting At BondScreencasting At Bond
Screencasting At Bond
 
Social Media Club Gold Coast Meeting 2 Intro
Social Media Club Gold Coast Meeting 2 IntroSocial Media Club Gold Coast Meeting 2 Intro
Social Media Club Gold Coast Meeting 2 Intro
 
Working In The Cloud General Edition
Working In The Cloud General EditionWorking In The Cloud General Edition
Working In The Cloud General Edition
 
Working in The Cloud - Michael Rees
Working in The Cloud - Michael ReesWorking in The Cloud - Michael Rees
Working in The Cloud - Michael Rees
 
Social Media Club Gold Coast Inaugural Meeting
Social Media Club Gold Coast Inaugural MeetingSocial Media Club Gold Coast Inaugural Meeting
Social Media Club Gold Coast Inaugural Meeting
 
Twitter Slides
Twitter SlidesTwitter Slides
Twitter Slides
 

Recently uploaded

Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 

Recently uploaded (20)

How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 

ABC Gold Coast Social Media Talk