2. An initiative by
Anteprima nazionale del libro “Ripensare il Capitalismo” del Prof. Philip Kotler
Alberto Mossone
Philip Kotler e l’Umbria:
una riflessione sul valore
9 Giugno 2016 - ore 16.00 - Teatro Cucinelli (Solomeo)
3. An initiative by
Anteprima nazionale del libro “Ripensare il Capitalismo” del Prof. Philip Kotler
New York, aprile 2015:
Presentazione di Confronting Capitalism
AMACOM - American Management Association
4. An initiative by
Anteprima nazionale del libro “Ripensare il Capitalismo” del Prof. Philip Kotler
Alberto Mossone
No marketing? No sviluppo
La cultura di marketing come driver della
crescita delle PMI
Perugia 2006
Cap. 8:
La ricetta di Kotler per l’Umbria (2005)
5. An initiative by
Anteprima nazionale del libro “Ripensare il Capitalismo” del Prof. Philip Kotler
La proposta di Philip Kotler per l’Umbria
• Develop a stronger partnership between academics and
business
• Invite the advertising and marketing research agencies in
Umbria to each offer one free pro bono service each year to
one deserving Umbrian firm as a prize
• Organize a Place Marketing Committee to develop plans for
Umbria to bring more tourists, to attract investment and
business and create more export
• Establish an Umbrian prize for the best one or two marketing
innovations or innovators each year
6. An initiative by
Anteprima nazionale del libro “Ripensare il Capitalismo” del Prof. Philip Kotler
Dear Alberto,
Your article written 16 years ago can still serve as an excellent
guidepost to many Italian companies today.
You describe so well the marketing mindset and what it can
contribute to a business's success. You should send a short of
version of it to Italian companies that fail to understand or use
marketing thinking.
Phil
5 agosto 2015
Cap. 6:
Marketing e Immagine (1999)
7. An initiative by
Anteprima nazionale del libro “Ripensare il Capitalismo” del Prof. Philip Kotler
Perugia – Oslo 6 Maggio 2015
8. An initiative by
Anteprima nazionale del libro “Ripensare il Capitalismo” del Prof. Philip Kotler
Democracy in Decline
Rebuilding its Future
July 2016 | 200 pages
SAGE Publications Ltd
9. An initiative by
Anteprima nazionale del libro “Ripensare il Capitalismo” del Prof. Philip Kotler
Grazie
alberto.mossone@gmail.com